The best examples of feedback request email templates for purchases

Real-world examples of feedback request email templates for purchases

Let’s skip the theory and get straight into real examples. You can plug these into your email platform (Klaviyo, Mailchimp, HubSpot, etc.) and adjust the tone to match your brand.

Each example of a feedback request email template for purchases is written in plain language, keeps the ask small, and makes it easy for customers to respond on desktop or mobile.

Example 1: Simple post-purchase feedback request (first-time buyer)

This is the classic: a short, friendly follow-up after a customer’s first order.

Subject line ideas
“Quick question about your recent order”
“How’s everything with your new purchase?”
“Got 30 seconds to rate your order?”

Email template

Hi {{first_name}},

Thanks again for your recent order from {{store_name}}. We’re always trying to make our products and service better, and your opinion really helps.

Would you mind taking 30 seconds to rate your purchase?

[Leave a quick review]

You can be as honest as you like—your feedback goes straight to our team and helps us improve what we offer next.

Thanks for your time,
{{sender_name}}
{{sender_title}}

This is one of the best examples of a feedback request email template for purchases because it:

• Keeps the ask clear and small.
• Uses one main call-to-action button.
• Reassures the customer that honesty is welcome.

Example 2: Feedback request after delivery is confirmed

Many brands now trigger emails based on delivery data (from carriers or order tracking tools). That way, you’re not asking for feedback before the package even shows up.

Subject line ideas
“Your order arrived—how did we do?”
“Package delivered! Mind sharing your thoughts?”

Email template

Hi {{first_name}},

Our system shows your order {{order_number}} was delivered—hope everything arrived safe and sound.

When you have a moment, would you share a quick review of your experience? It helps us spot what’s working and what needs to improve.

[Rate your experience]

If anything wasn’t right with your purchase, you can also reply directly to this email and our support team will make it right.

Thank you for helping us get better,
{{sender_name}}

This example of a feedback request email template for purchases works well in 2024–2025 because it’s tied to real-time delivery data and gives a clear support path if something went wrong.

Example 3: Product-specific feedback request (with personalization)

If you sell multiple products, ask about the exact item the customer bought. Personalized, product-specific emails tend to get higher response rates.

Subject line ideas
“How are you liking your {{product_name}} so far?”
“Review your {{product_name}} in 3 clicks”

Email template

Hi {{first_name}},

You picked a good one—{{product_name}} is a customer favorite.

We’d love to know what you think of it so far. Your review helps other shoppers decide if it’s right for them, and it tells us how to keep improving.

[Review {{product_name}}]

You can share what you liked, what you didn’t, and anything you wish had been different. We read every review.

Thanks for being part of our community,
{{sender_name}}

Among the best examples of feedback request email templates for purchases, this one stands out because it:

• Mentions the product by name.
• Frames the customer as helping other shoppers, not just the brand.
• Keeps the tone conversational and light.

Example 4: Feedback request with a small incentive

In 2024–2025, many brands still offer small incentives for feedback—but you need to be careful not to pressure customers into only leaving positive reviews. The key is to ask for honest feedback, not just 5-star ratings.

Subject line ideas
“Share your feedback, get 10% off your next order”
“Your opinion = a thank-you gift from us”

Email template

Hi {{first_name}},

We’re collecting honest feedback from recent customers so we can improve our products and service.

If you’re willing to share your thoughts about your recent purchase, we’ll send you a 10% off code as a thank-you—no matter what you say.

[Share your feedback]

We’re looking for genuine opinions: what you loved, what fell short, and what you’d change. Your review helps shape what we build next.

Thanks for helping us improve,
{{sender_name}}

If you use this example of a feedback request email template for purchases, make sure your offer complies with any platform rules where reviews are posted (for example, some marketplaces have strict guidelines about incentivized reviews). Check official policy pages or consumer guidance from sites like the Federal Trade Commission for up-to-date rules on endorsements and reviews.

Example 5: Feedback request for repeat customers

A repeat buyer already trusts you. You can acknowledge that loyalty and ask for deeper feedback, not just a star rating.

Subject line ideas
“You’re a regular—mind helping us improve?”
“Since you know us well, can we ask a quick favor?”

Email template

Hi {{first_name}},

We noticed you’ve ordered from {{store_name}} a few times now—thank you for sticking with us.

Because you know our products better than most, your feedback carries a lot of weight. Would you be open to sharing a quick review of your latest purchase?

[Review your latest order]

If you have suggestions for what we should create or improve next, feel free to reply directly to this email. We’re always looking for ideas from customers like you.

Really appreciate your help,
{{sender_name}}

Examples of feedback request email templates for purchases like this one build a relationship, not just a transaction. You’re treating the customer as a partner, not a data point.

Example 6: Feedback request for digital or subscription purchases

Digital products and subscriptions are different from physical goods. You’re asking about ease of use, onboarding, and value, not shipping and packaging.

Subject line ideas
“How’s your experience with {{product_name}} so far?”
“Quick check-in on your new subscription”

Email template

Hi {{first_name}},

You’ve been using {{product_name}} for about {{time_period}} now, and we’d love to know how it’s going.

Is {{product_name}} doing what you hoped it would? Your feedback helps us improve features, tutorials, and support for everyone.

[Share your experience]

If you’re stuck or something isn’t working as expected, just reply to this email—our team is here to help.

Thanks for helping us make {{product_name}} better,
{{sender_name}}

This example of a feedback request email template for purchases is perfect for SaaS tools, online courses, or digital downloads where ongoing experience matters more than a one-time unboxing.

Example 7: Feedback request after support interaction

Sometimes the purchase itself is fine, but the support experience makes or breaks loyalty. Many companies now send quick surveys after a ticket is closed.

Subject line ideas
“How did our support team do?”
“Was your issue resolved?”

Email template

Hi {{first_name}},

We just closed your support request about {{issue_summary}}, and we’d like to know how we did.

Would you rate your experience with our support team? It only takes a few seconds and helps us improve training and response times.

[Rate your support experience]

If your issue still isn’t resolved, you can reply to this email and we’ll jump back in.

Thank you for your time,
{{sender_name}}

Customer experience research from organizations like the U.S. General Services Administration shows that quick, focused surveys after a specific interaction often get better response rates than long, generic questionnaires.

Example 8: Gentle feedback request after a negative experience

You won’t always get five stars. When someone has a rough experience, you can still ask for feedback—but the tone needs to be softer and more focused on fixing the problem.

Subject line ideas
“We’re sorry this didn’t go as planned”
“Help us make this right”

Email template

Hi {{first_name}},

We’re really sorry to hear that your recent experience with {{store_name}} wasn’t what you expected.

If you’re willing, we’d be grateful for a brief note about what went wrong. Your feedback helps us fix issues so they don’t happen again.

[Share your feedback]

You can also reply directly to this email if you’d prefer a one-on-one conversation. Our team reads every message and will work with you on a solution.

Thank you for giving us the chance to improve,
{{sender_name}}

Among the best examples of feedback request email templates for purchases, this one shows empathy first. You’re not chasing a rating—you’re asking for insight and offering support.

How to write your own feedback request email template for purchases

Now that you’ve seen several real examples of feedback request email templates for purchases, let’s break down what they have in common so you can create your own.

Keep the timing customer-friendly

Modern email tools let you send feedback requests based on:

• Delivery confirmation from carriers.
• Time since purchase (for digital goods or services).
• Time since a support ticket was closed.

For physical products, many brands in 2024–2025 wait 3–7 days after delivery before asking for feedback. That gives customers time to actually use the product. For more complex items (like fitness equipment or skincare), you might wait 2–3 weeks.

Make the ask small and specific

Instead of “Tell us everything about your experience,” ask for one simple action:

• Click a 1–5 rating.
• Answer one or two questions.
• Write a short review.

Research on survey fatigue from groups like the Pew Research Center shows that shorter, focused asks lead to higher completion rates. You can always follow up later with a longer survey if needed.

Use plain, honest language

Customers are very good at spotting corporate-speak. The best examples of feedback request email templates for purchases sound like a real person wrote them:

• “Got 30 seconds to rate your order?” instead of “We value your feedback regarding your recent transaction.”
• “If something’s off, reply to this email and we’ll fix it” instead of “Please submit a ticket via our support portal.”

You don’t need jokes or slang—just clear, human language.

Make it easy to respond on mobile

Most customers open these emails on their phones. That means:

• One clear button near the top.
• Minimal text before the call-to-action.
• A simple, mobile-friendly landing page or form.

Think of your email as a short text message with a link, not a long memo.

Respect privacy and preferences

In 2024–2025, customers are more aware of data privacy than ever. A quick line like this can build trust:

“Your responses are used only to improve our products and service. We never sell your feedback data.”

If you’re in a regulated industry (healthcare, finance, etc.), double-check that your feedback process follows any relevant privacy rules. For health-related products, for example, be mindful of guidance around protected health information from sources like the U.S. Department of Health & Human Services.

Adapting these examples of feedback request email templates for purchases

You don’t have to copy any one template word-for-word. Instead, treat these as building blocks.

You might:

• Use the subject line from the simple post-purchase email, but pair it with the body of the product-specific example.
• Take the empathy from the negative-experience email and mix it into your standard support follow-up.
• Add a small, honest incentive to your repeat-customer template.

As you test, watch:

• Open rates to see which subject lines work best.
• Click-through rates on your review buttons.
• Review volume and quality, not just star averages.

Over time, you’ll build your own best examples of feedback request email templates for purchases that fit your brand voice and audience.

FAQ about feedback request emails for purchases

How soon after a purchase should I send a feedback request email?
For physical products, many businesses wait 3–7 days after delivery. For digital products or services, you can ask sooner—often 2–5 days after signup—once the customer has had a real chance to use what they bought.

Should I offer a discount in exchange for feedback?
You can offer a small thank-you, but be clear that you want honest feedback, not just positive reviews. Check the rules of any platforms where reviews appear, and consider guidance from regulators like the Federal Trade Commission on endorsements and disclosures.

What are some good examples of short survey questions to include?
Examples include: “How satisfied are you with your purchase?” with a 1–5 scale, “Did the product meet your expectations?” with Yes/No and a comment box, or “What’s one thing we could improve?” Keep it to one or two questions for higher completion.

Is it okay to send more than one feedback request email for the same purchase?
You can send a gentle reminder if the first email is ignored, but avoid spamming. Two emails—one initial request and one reminder a few days later—is usually enough.

How can I use AI tools without making my feedback emails sound robotic?
Use AI to draft ideas or variations, then edit them to sound like your brand. Read the email out loud. If it sounds like something you’d actually say to a customer, you’re on the right track. If it’s stuffed with buzzwords, trim it down.

By using these real examples of feedback request email templates for purchases as a starting point—and then layering in your own voice and customer insights—you’ll build a feedback loop that feels respectful, helpful, and human.