The best examples of informal customer feedback request email examples (that actually get replies)

Informal customer feedback request email examples you can send today

Let’s skip the theory and start with what you actually came for: real examples of informal customer feedback request email examples that sound like a human, not a legal department.

Think of these as conversation starters. You can copy them as-is, or treat them as a base and adjust the tone to match your brand.

1. Post‑purchase informal feedback request (friendly, short, and personal)

This is the kind of email you send a day or two after someone buys from you. It feels like a quick check‑in, not a survey ambush.

Subject line ideas
“Quick favor?”
“How’s it working out so far?”
“Got 20 seconds for me?”

Email example:

Hey {{first_name}},

I just wanted to say thanks again for ordering {{product_name}}. I’m always trying to make it better, so I’d love to know: how’s it going so far?

If you have a minute, just hit reply and tell me one thing you like and one thing you’d change. No form, no survey—just your honest take.

Thanks a ton,
{{your_name}}

Why this works: It’s short, specific, and informal. It doesn’t shove a long survey link in their face. Instead, it invites a simple reply, which often leads to more thoughtful feedback.

This is one of the best examples of informal customer feedback request email examples because it respects your customer’s time and feels like a personal note, not a blast.

2. After a support interaction (checking if you actually helped)

Customers are used to stiff “Please rate your experience from 1–10” messages. You can stand out by sounding like an actual teammate.

Subject line ideas
“Did we fix it?”
“Was this helpful (honestly)?”

Email example:

Hey {{first_name}},

I saw you chatted with our support team about {{issue_summary}} earlier today. I just wanted to check in and make sure everything’s working now.

If you’re up for it, could you hit reply and let me know if:
– We solved the problem, and
– Anything about the experience felt confusing or frustrating.

Your feedback really does shape how we do support, so don’t hold back.

Thanks,
{{your_name}}
Customer Support

This is a strong example of informal customer feedback request email examples because it asks for very specific feedback (solution and experience) in plain language.

3. Beta feature feedback (talking to power users like insiders)

When you’re rolling out something new, your early users are gold. Treat them like collaborators, not just “test subjects.”

Subject line ideas
“You’re one of the first to try this…”
“Can I get your honest take on this new feature?”

Email example:

Hey {{first_name}},

You’re one of the first people to try our new {{feature_name}}, and I’d really love your unfiltered thoughts.

What I’m curious about:
– What did you expect it to do?
– What actually happened?
– Anything that annoyed you or felt slow/confusing?

Just hit reply and brain‑dump—bullet points are perfect. Your feedback will help us decide what to fix or improve before we roll this out to everyone.

Appreciate your help,
{{your_name}}
Product Team

Informal language like “brain‑dump” and “unfiltered thoughts” signals that you’re open to real criticism, which is exactly what you want.

4. Subscription renewal check‑in (preventing quiet cancellations)

For SaaS or subscription products, a casual check‑in before renewal can surface issues before customers silently churn.

Subject line ideas
“Still finding this useful?”
“Before your subscription renews…”

Email example:

Hey {{first_name}},

Your {{product_name}} subscription renews next week, and I wanted to check in before that happens.

Are you still getting good value from it? If not, I’d really like to know why. Hit reply and tell me what’s working, what’s not, and what would make it a no‑brainer for you to keep using.

I read every response and use them to decide what we fix or build next.

Thanks for sticking with us,
{{your_name}}

This is another example of informal customer feedback request email examples that can directly impact retention. It invites honesty instead of assuming everything is fine.

5. Post‑event or webinar feedback (keeping the energy going)

People expect a survey link after an event. You can still include one, but the email itself should feel like a person talking to a person.

Subject line ideas
“Thanks for coming yesterday 🙌”
“Quick question about the session”

Email example:

Hey {{first_name}},

Thanks for joining us for {{event_name}}! I hope you walked away with at least one idea you can use right away.

I’m already planning the next one, so I’d love your feedback. If you have a minute, could you reply and tell me:
– One thing you liked, and
– One thing you wish we’d done differently.

If you prefer a quick form, you can use this instead: {{short_survey_link}}

Really appreciate your help,
{{your_name}}

This is one of the best examples of informal customer feedback request email examples for events because it gives people two options: a casual reply or a simple form.

6. New customer “first week” check‑in (reducing overwhelm)

The first week with a new product can be confusing. A light, informal message can uncover friction before it turns into frustration.

Subject line ideas
“How’s week one going?”
“Anything confusing so far?”

Email example:

Hey {{first_name}},

You’ve been using {{product_name}} for about a week now, so I wanted to check in.

Be honest: is anything confusing, annoying, or not working the way you expected?

Hit reply and let me know. Even a one‑sentence answer helps us make the product easier for you (and everyone else) to use.

Thanks for giving us a try,
{{your_name}}

This example of informal customer feedback request email examples is especially powerful for onboarding, where small tweaks can dramatically improve customer satisfaction.

7. E‑commerce review request (casual but clear)

Online shoppers are used to robotic review requests. A slightly more human tone can make a big difference in response rates.

Subject line ideas
“Mind sharing what you think?”
“Your order arrived—what’s the verdict?”

Email example:

Hey {{first_name}},

Your {{product_name}} should have arrived by now, and I’m really hoping you love it.

When you have a minute, would you mind leaving a quick review? Just a sentence or two about what you liked (or didn’t like) helps other shoppers a lot.

You can leave your review here: {{review_link}}

Thanks for supporting our small business,
{{your_name}}

This is one of the best examples of informal customer feedback request email examples for online stores because it feels like a shop owner talking to a customer, not a faceless brand.

8. Churn feedback (when someone cancels, but you still care)

When a customer leaves, you often get your most honest feedback—if you ask the right way.

Subject line ideas
“Sorry to see you go—can I ask one thing?”
“Quick favor as you cancel?”

Email example:

Hey {{first_name}},

I saw you canceled your {{product_name}} account, and I’m really sorry to see you go.

If you’re willing, could you reply with the main reason you decided to cancel? Even a short answer like “too expensive” or “missing X feature” helps us a lot.

No hard feelings either way—I just want to make sure we’re learning from this.

Thanks for giving us a try,
{{your_name}}

This is a clear example of informal customer feedback request email examples that can guide product and pricing decisions.

How to make informal feedback emails feel natural (not awkward)

Now that you’ve seen several examples of informal customer feedback request email examples, let’s talk about the patterns they share. You don’t need to copy every word, but it helps to understand why they work.

They sound like one person talking to one person.
Use “I” and “you,” not “we at [Company Name] request your feedback as a valued customer.” Even large companies can write like humans.

They ask for something specific.
Instead of “Please share your feedback,” try asking for “one thing you liked and one thing you’d change.” Specific questions are easier to answer.

They respect time.
Short emails with clear asks tend to get more replies. Long paragraphs and multiple CTAs usually get ignored.

They invite honesty.
Phrases like “unfiltered thoughts,” “be honest,” or “even if it’s not positive” can make people feel safer telling you the truth.

If you want research to back this up, the Federal Trade Commission discusses how transparency and clarity in requests help build trust with consumers, which applies directly to how you ask for feedback (FTC guidance).

2024–2025 trends for informal feedback emails

Customer expectations keep changing, and your feedback requests should keep up. Here are a few trends shaping how the best examples of informal customer feedback request email examples are written today.

Shorter, more conversational emails outperform long surveys.
Many companies are moving away from long, multi‑page surveys toward quick, conversational check‑ins. People are overwhelmed with forms; a simple “hit reply” feels lighter.

Plain‑language writing is winning.
Organizations like the U.S. government actively promote plain language in communication to improve understanding (plainlanguage.gov). The same principle applies to your emails: simple words, short sentences, and a friendly tone.

Mobile‑first formatting matters.
Most people read email on their phones. That means short paragraphs, clear subject lines, and visible links or buttons. If your feedback request looks like a wall of text on a 6‑inch screen, it’s not getting answered.

Privacy and trust are front and center.
With ongoing conversations about data privacy and security, customers are more cautious. A quick note about how you’ll use their feedback (for improving the product, not for selling their data) can make them more comfortable responding. The National Institute of Standards and Technology (NIST) has guidance on building trustworthy systems (nist.gov), which can inspire how you talk about trust in your emails.

How to adapt these examples to your brand voice

You’ve seen multiple examples of informal customer feedback request email examples, but you still need them to sound like you. Here’s a simple way to adapt any template:

Adjust the greeting.
If your brand is very casual, “Hey” fits. If you’re more formal, “Hi {{first_name}}” might feel better. Avoid “Dear Sir/Madam” unless you’re writing from 1998.

Match your usual level of humor.
If your website copy is playful, a light joke or emoji can work. If you’re in a serious field (healthcare, finance, legal), keep it warm but straightforward. Health‑related businesses, for example, often follow guidance that emphasizes clarity and empathy, similar to communication best practices discussed by organizations like the Mayo Clinic (mayoclinic.org).

Use the same words your customers use.
If your customers say “app,” don’t say “software platform.” If they say “plan,” don’t say “subscription agreement.” Echoing their language makes your emails feel more natural.

Keep the structure, rewrite the sentences.
You can keep the same structure—greeting, quick context, specific ask, thank you—but rewrite each sentence in your own style. That way you’re using the proven pattern without sounding copy‑pasted.

FAQ: Informal customer feedback request emails

Q: Can you give another example of a very short informal feedback request email?
Yes. Here’s a minimal version:

Hey {{first_name}},

You’ve been using {{product_name}} for a bit now, and I’d love your honest thoughts.

What’s one thing you like and one thing you’d change? Just hit reply—two short sentences are perfect.

Thanks!
{{your_name}}

This is one of the simplest examples of informal customer feedback request email examples you can send, and it often gets surprisingly thoughtful answers.

Q: When is the best time to send informal feedback emails?
Usually right after a meaningful moment: a purchase, a support interaction, a feature launch, an event, or a cancellation. The experience is still fresh, so the feedback is more accurate.

Q: Should I always include a survey link, or just ask people to reply?
You can do either, but many of the best examples of informal customer feedback request email examples combine both: they invite a reply and offer a short survey for people who prefer clicking over typing. Keep any survey as short as possible.

Q: How often should I ask for feedback without annoying people?
If you’re asking after every tiny action, it gets old fast. Focus on key moments: onboarding, major usage milestones, renewals, and support interactions. Spread them out so customers don’t feel like they’re constantly being evaluated.

Q: Can informal feedback requests work for larger companies, or only small brands?
They work for both. Big brands can still write like humans. In fact, informal, plain‑language emails can make large organizations feel more approachable and trustworthy.

If you use these examples of informal customer feedback request email examples as a starting point—and then tune the tone, timing, and questions to fit your audience—you’ll end up with feedback that’s more honest, more detailed, and far more useful than anything a stiff, generic survey will ever give you.