Best examples of privacy policy examples for children's websites in 2025

If you run an app, game, or learning platform for kids, you can’t just copy-paste a generic policy and hope for the best. You need clear, real-world examples of privacy policy examples for children's websites that actually work under today’s laws and parent expectations. The bar is higher than ever: regulators are watching, parents are skeptical, and kids’ data is one of the most sensitive categories you can touch. In this guide, we’ll walk through practical, plain‑English examples of how children’s sites explain data collection, parental consent, cookies, targeted ads, and security. You’ll see how the best examples use friendly language for kids and detailed disclosures for adults, while still satisfying laws like the U.S. Children’s Online Privacy Protection Act (COPPA) and the UK’s Age Appropriate Design Code. Use these examples as a blueprint to rewrite your own policy so it’s not just legally safer, but actually understandable to real families.
Written by
Jamie
Published
Updated

Real‑world examples of privacy policy examples for children’s websites

Let’s start where most lawyers don’t: with concrete examples. When people search for examples of privacy policy examples for children’s websites, they’re usually trying to answer one question: “What does a good children’s privacy policy actually look like in practice?”

Here are several realistic patterns you can borrow and adapt.

Example 1: A kids’ learning game that collects usernames and progress

Imagine a web‑based math game for kids ages 7–12. The site collects a username, password, and progress data (levels completed, badges earned). A strong policy section might say:

Information we collect from children
When your child creates an account, we ask for a username and password. We do not ask your child for their real name, home address, phone number, or email address. We also store game progress, such as levels completed and scores. We use this information so your child can save their work and continue where they left off.

Why this works:

  • It lists exactly what is collected, in plain language.
  • It clearly states what is not collected (reassuring for parents).
  • It ties each data type to a specific purpose.

This is one of the best examples of how to explain data collection in a way that is both parent‑friendly and COPPA‑aware. The FTC’s own COPPA guidance backs this approach of being specific and purpose‑driven about kids’ data (FTC COPPA FAQ).

Now picture a reading club website that wants to collect a child’s first name and parent email to send reading updates. A solid consent section might look like this:

Parental consent for children under 13
We require permission from a parent or legal guardian before we collect personal information from a child under 13. When your child signs up, we ask for your email address. We then send you a message explaining what information we would like to collect and how we use it. We will not activate your child’s account until you click the verification link in that email.

This is a practical example of privacy policy language that aligns with COPPA’s verifiable parental consent requirement. For higher‑risk features (like sharing content publicly), many sites go further and use methods like small credit‑card charges or signed consent forms, as described in FTC materials.

Example 3: A kids’ social feature with strict sharing controls

Some of the best examples of privacy policy examples for children’s websites come from platforms that offer limited social interaction. For instance, a coding‑for‑kids site that lets children share projects but moderates everything might say:

Sharing and visibility of your child’s content
Your child can choose to share their projects with other users on our site. Before a project is visible to others, we review it to remove any personal information such as full names, addresses, phone numbers, or photos that identify your child. We do not allow direct messaging between users. Your child’s profile shows only their screen name and the projects they choose to share.

This example of policy text:

  • Explains moderation in clear terms.
  • Addresses direct messaging (a high‑risk area for kids).
  • Shows that the site proactively removes personal data.

The UK Information Commissioner’s Office (ICO) Age Appropriate Design Code strongly encourages this kind of high‑privacy default for children’s services (ICO Children’s Code).

Example 4: A children’s health education site that avoids tracking

Consider a child‑friendly health education site explaining topics like nutrition or exercise, maybe linking out to trusted resources such as CDC.gov or Mayo Clinic. The policy might state:

Cookies, analytics, and tracking
We use a small number of cookies to remember your language preferences and to understand how our site is used. We do not use cookies or other tracking tools to show targeted advertising to children. We do not allow third‑party advertising networks to collect information about children’s activities on our site.

This is one of the best examples of drawing a clear line: analytics for site improvement, no behavioral ads aimed at kids. In 2024–2025, regulators in the U.S., UK, and EU are all paying close attention to ad‑tech around children, so this kind of language is becoming standard.

Example 5: A classroom platform under a school contract (FERPA context)

If your children’s website is used in schools, your policy needs to recognize that some data is collected under a school agreement, not directly from a child at home. A good example of privacy policy wording might be:

Information collected through schools
When your child uses our services as part of their schoolwork, we collect information such as their name, school email address, and class assignments. We collect and use this information only to provide the service to the school and for educational purposes authorized by the school. We do not use student information from school accounts to build marketing profiles or to advertise to students.

This aligns with U.S. expectations under FERPA and related student privacy guidance from the U.S. Department of Education (Student Privacy Policy Office).

Example 6: A kids’ app explaining data retention and deletion

One of the most overlooked parts of children’s privacy policies is how long data is kept. A clear example of policy language for a mobile app might be:

How long we keep your child’s information
We keep your child’s account information for as long as the account is active. If you or your child delete the account, we remove or de‑identify personal information within 30 days, unless we are required by law to keep it longer. You can ask us to delete your child’s information at any time by contacting us at [email address].

Parents in 2025 expect this level of clarity. Many of the best examples of privacy policy examples for children’s websites now include specific timeframes and a simple, human‑readable deletion process.

Example 7: A website with a special “Kids’ Version” and age gates

Some services offer a regular site for adults and a separate, high‑privacy experience for kids. An example of privacy policy language could be:

Children’s experience vs. general audience experience
We offer a special experience for users under 13. When a user tells us they are under 13, we limit the information we collect, turn off targeted advertising, and restrict social features. We do not ask children to provide more information than is needed to use the kids’ version of our services.

This example of clear age‑segmented disclosure matters because regulators increasingly expect services to design for age, not just throw up a yes/no age gate.


Key sections to copy from the best examples of privacy policy examples for children’s websites

Once you’ve looked at real examples of privacy policy examples for children’s websites, patterns start to emerge. Strong children’s policies almost always include:

Plain‑English summary at the top

Many of the best examples include a short, friendly summary for busy parents, often with headings like “Quick summary for parents” or “Kids’ privacy at a glance.” It typically covers:

  • What information is collected from children.
  • Whether information is shared, and with whom.
  • Whether there is advertising or tracking.
  • How parents can contact the company and request deletion.

This summary doesn’t replace the legal text; it just makes it readable. Think of it as the “parent‑facing” layer on top of the detailed policy.

Separate sections for children under 13 (or under 16)

If your service is directed to children, or you know you have users under 13, your policy should not bury that fact. Real examples include:

  • A clear statement that the site is directed to children (if it is).
  • A dedicated “Children’s Privacy” or “Information about children under 13” section.
  • A description of parental consent and how parents can exercise their rights.

This structure mirrors the way COPPA and similar laws are organized, which makes regulators much more comfortable with what you’re doing.

Detailed but narrow data collection descriptions

Look again at the examples above. The best examples of privacy policy examples for children’s websites:

  • Name the data categories in plain terms: username, email address, profile picture, device type.
  • Explain why each category is needed.
  • Avoid vague phrases like “other information you may provide,” unless they give concrete illustrations.

When you show parents exactly what is collected, you reduce fear and increase trust.

Honest disclosures about third parties and service providers

In 2024–2025, a lot of children’s websites use third‑party tools for hosting, analytics, and content delivery. Strong examples include sections like:

Service providers and third parties
We work with companies that help us run our website, such as cloud hosting providers and analytics services. These companies may process personal information on our behalf, but they are not allowed to use it for their own purposes. We do not allow advertising networks to track children on our site.

Policies that pretend everything is built in‑house feel outdated and raise red flags with regulators.


If you’re drafting or updating a policy now, it’s worth understanding what has changed in the last few years. Many of the best examples of privacy policy examples for children’s websites in 2025 reflect these trends:

Stronger expectations around “high‑privacy” defaults

Regulators and advocacy groups are pushing hard for children’s services to start with the most protective settings and let parents opt in to anything more open. That means:

  • No default public profiles for young users.
  • No default geolocation sharing.
  • No default targeted ads based on behavior.

Policies now often spell out these defaults explicitly, rather than hiding them in settings pages.

More transparency about profiling and automated decisions

If your site uses algorithms to recommend content to kids, your policy should say so. Many newer examples include:

We use automated tools to suggest activities and content based on your child’s age, grade level, and past activity on our site. We do not use these tools to make decisions that have legal or significant effects on your child, such as eligibility for services.

This kind of language is increasingly expected under international data protection laws, including the EU’s GDPR and the UK’s children’s data guidance.

Clearer contact channels for parents

Real examples that work well give parents multiple ways to reach the company: an email address, a mailing address, and sometimes an online form. Some also name a “Data Protection Officer” or “Privacy Officer,” which signals that privacy is taken seriously.


How to use these examples without copying them blindly

You’re looking for examples of privacy policy examples for children’s websites, not a template to clone word‑for‑word. Here’s how to use them intelligently:

  • Treat each example as a pattern. Ask: Do we collect similar data? Do we offer similar features? If yes, adapt the language to match your actual practices.
  • Be brutally honest. If you say you don’t use third‑party trackers, then quietly drop in an ad SDK, you are inviting regulatory trouble.
  • Match the tone to your audience. A site for toddlers’ parents can be warmer and simpler. A teen‑focused learning platform might need more detail about rights and controls.

And remember: a privacy policy is not just a legal checkbox. Parents increasingly use it as a trust filter. The best examples show respect for families by being specific, readable, and consistent with how the product actually behaves.


FAQ: examples of privacy policy examples for children’s websites

Q1. Can you give an example of a children’s website privacy policy clause about parental rights?
Yes. A common pattern, drawn from many real examples of privacy policy examples for children’s websites, looks like this:

Parents and legal guardians can review, update, or delete personal information we have collected from their child. To do this, please contact us using the information in the “Contact Us” section. For your child’s safety, we may need to verify your identity before we give you access to this information.

This covers access, correction, and deletion in one short, clear paragraph.

Q2. What are good examples of explaining advertising in a kids’ privacy policy?
Some of the best examples simply state that there is no targeted advertising to children and explain any limited advertising that does exist. For instance:

Our services for children do not include targeted advertising based on a child’s online activity. We may show basic ads that are not tailored to your child, such as ads related to the topic of a game or lesson, but we do not allow advertising networks to track children over time or across different websites.

This makes the difference between contextual and behavioral ads understandable to a non‑lawyer.

Q3. Are there examples of privacy policy examples for children’s websites that cover both COPPA and international laws?
Yes. Many global platforms now include a “Children’s Privacy” section that references COPPA for U.S. users and explains that similar protections apply to children in other regions under laws like the GDPR and the UK Children’s Code. The policy might say that the service treats anyone under a certain age (often 13 or 16) as a child and applies the highest protection level across all regions.

Q4. What is one example of a bad children’s privacy policy?
A classic red‑flag example is a policy that:

  • Never mentions children at all, even though the site is clearly directed to kids.
  • Uses vague language like “we may collect any information you choose to provide” without specifics.
  • Admits to using third‑party trackers and targeted ads but doesn’t offer any parental controls.

If your policy looks like that, use the best examples of privacy policy examples for children’s websites outlined above as a starting point to rewrite it.

Q5. Where can I find more guidance beyond these examples?
For deeper background to pair with these examples of privacy policy examples for children’s websites, check:

  • The U.S. Federal Trade Commission’s COPPA resources for businesses.
  • The UK ICO’s Age Appropriate Design Code guidance.
  • Student privacy resources from the U.S. Department of Education.
    These sources explain the legal expectations that sit behind the real‑world examples discussed here.

Explore More Website Privacy Policy Templates

Discover more examples and insights in this category.

View All Website Privacy Policy Templates