Highlighting user-generated videos is an excellent way to build community around your brand while showcasing the creativity of your customers. These videos not only serve as authentic testimonials but also encourage others to engage with your brand. Here are three diverse, practical examples of highlighting user-created videos related to your brand.
In this example, a skincare brand creates a monthly series called “Customer Spotlight,” where they feature a loyal customer’s journey with their products. By using user-created videos, the brand showcases real-life experiences, making the content relatable and inspiring.
A customer submits a video detailing their skincare routine using the brand’s products, complete with before-and-after photos. The brand then edits the video to include engaging graphics and music, posting it on their social media channels with a heartfelt caption about the customer’s journey. This not only highlights the effectiveness of their products but also promotes a sense of community among users.
Notes: This can be varied by inviting customers to share their stories through a contest, offering the chance to be featured in exchange for user-generated content.
A fitness brand launches a challenge campaign encouraging users to share their workout routines featuring the brand’s equipment. They create a hashtag, like #FitWith[Brand], and invite customers to post their videos performing exercises with the equipment.
One user posts a creative video showing how they incorporate the brand’s resistance bands into their home workout. The brand then re-shares this video on their social media pages, tagging the user and adding a caption that highlights the importance of creativity in fitness routines. This not only showcases the product but also motivates others to participate in the challenge.
Notes: To encourage more participation, offer incentives such as discounts or feature the best videos on the brand’s website.
A coffee shop encourages its customers to create behind-the-scenes videos of their favorite drinks being made. This can include anything from a barista’s latte art skills to the brewing process of a specialty coffee.
One enthusiastic customer captures a video of their favorite drink being made, narrating their experience and explaining why they love it. The coffee shop then shares this video on their social media platforms, celebrating the customer’s passion and creativity. The post also fosters a sense of connection, inviting others to share their experiences.
Notes: This idea can be expanded by creating a monthly “Best Fan Video” contest, where the winning video receives a free drink or other rewards.
By implementing these examples of highlighting user-created videos related to your brand, you can not only enhance your social media presence but also foster a loyal community that feels valued and engaged.