Best examples of using hashtags for testimonials & reviews on social media

Real-world examples of using hashtags for testimonials & reviews

Let’s start with what you actually came for: clear, real examples of using hashtags for testimonials & reviews that you can adapt for your brand.

Picture a small skincare brand. They create a simple branded hashtag: #GlowWithLunaSkin. Every time a customer posts a before-and-after photo, they ask them to use that hashtag. Over a few months, that tag becomes a living gallery of real results. New visitors click the hashtag and instantly see dozens of honest reviews, unfiltered.

That’s the power of a good testimonial hashtag: it organizes proof.

Here are several of the best examples brands are using right now:

• A fitness coach using #LiftWithLenaResults on Instagram Reels so prospects can scroll through client transformations.
• A local dentist using #SmileWithDrRayReviews on Facebook so patients’ stories don’t get buried on the main page.
• A SaaS startup using #WhyTeamsChooseFlowly on LinkedIn to collect video testimonials from B2B customers.
• A restaurant using #EatenAtEastside on TikTok where diners post short review clips and food shots.
• A therapist using #TherapyWinsWithMara (with client consent and anonymization) to share written feedback and progress stories.
• A course creator using #DesignCourseWins so students can show off finished projects and mini case studies.

These are all examples of using hashtags for testimonials & reviews in a way that feels natural, not forced. The hashtag becomes a folder where your best proof lives.

Types of testimonial hashtags (with examples of how to use each)

There isn’t just one kind of testimonial hashtag. When you look at the best examples of using hashtags for testimonials & reviews, they usually fall into a few buckets.

1. Branded testimonial hashtags

This is the hashtag that’s clearly tied to your brand and screams, “This is what customers say about us.”

Think of:

• #ShopNovaStories for a clothing brand called Nova.
• #BookedWithBeaconReviews for a travel agency named Beacon Travel.
• #ResultsWithReCharge for a supplements company.

How to use this type:

You feature it in your bio, in your email signature, and on your packaging. Any time you share a review post, you add the hashtag. When customers tag you in their own posts, you encourage them to add it too.

Over time, that hashtag becomes a searchable archive of every testimonial and review you’ve ever highlighted. For someone checking you out for the first time, it’s like walking into a room full of people saying, “Here’s how this helped me.”

2. Campaign-specific testimonial hashtags

Sometimes you want to spotlight a particular launch, product line, or challenge. In those cases, the best examples of using hashtags for testimonials & reviews are short-term campaigns.

Imagine:

• A language app running a 30-day challenge with #30DaysSpeakingSpanish where users share progress clips and mini reviews.
• A home workout program using #SpringShredStories for a seasonal promotion.
• A nonprofit using #BecauseOfThisProgram to collect stories from people they’ve supported.

These hashtags may only be heavily used for a few weeks or months, but they create a tight cluster of highly relevant testimonials tied to a specific offer or season.

3. Location-based review hashtags

If you’re a local or regional business, location is part of your social proof. The hashtag can reflect that.

For example:

• #AustinEatsWithLuna for a restaurant in Austin.
• #SeattleSmilesByRay for a Seattle dental clinic.
• #NYCFitWithLena for a New York personal trainer.

These are examples of using hashtags for testimonials & reviews that also help with local discovery. Someone searching for “Austin brunch” or “Seattle dentist” might stumble onto your hashtag, see real customer experiences, and feel more confident booking.

4. Product- or outcome-focused hashtags

Sometimes the brand name doesn’t matter as much as the outcome. In those cases, your hashtag can highlight the result itself.

Examples include:

• #SleepBetterStories for a mattress or sleep coaching brand.
• #DebtFreeWithDana for a financial coaching business.
• #ClearSkinClub for a dermatologist or skincare line.

Here, the hashtag almost feels like a club. Customers want to join and share their success because the outcome feels aspirational.

Platform-by-platform examples of using hashtags for testimonials & reviews

Different platforms treat hashtags a bit differently, and trends have shifted going into 2024–2025. Let’s walk through how examples of using hashtags for testimonials & reviews look on each major social network.

Instagram and TikTok: Visual proof and short-form stories

On Instagram and TikTok, hashtags are still widely used for discovery and organization, especially around short-form video.

A skincare brand might:

• Share a Reel of a customer’s 6-week progress and caption it with #GlowWithLunaSkin and #LunaSkinReviews.
• Save all testimonial Reels to a “Reviews” highlight on Instagram.
• Encourage customers to use the hashtag in their own posts so those clips appear under the same tag.

A fitness creator on TikTok might:

• Ask clients to post 15-second “win of the week” videos with #LiftWithLenaResults.
• Stitch those clips into a montage and repost them with the same hashtag.

In 2024, TikTok’s search function has become a major way people research products and services. Many users treat it like a visual review engine. A clear testimonial hashtag gives them a shortcut to your best proof.

For a deeper look at how people use social platforms for health and lifestyle decisions, you can compare with survey data from the Pew Research Center, which regularly tracks social media behavior.

X (Twitter) and LinkedIn: Screenshots and quote posts

On X and LinkedIn, testimonials often show up as text-based posts or screenshots of emails, DMs, and comments.

A SaaS company on LinkedIn might:

• Share a screenshot of a client praising their onboarding process.
• Add hashtags like #WhyTeamsChooseFlowly and #CustomerStories.
• Tag the client company (with permission) so the post feels more verifiable.

A consultant on X might:

• Retweet a client’s praise.
• Add #ClientWinsWithMara to every testimonial thread.

These platforms are especially powerful for B2B testimonials. People want to see who said what, where they work, and what the context was.

Facebook and YouTube: Longer-form stories and playlists

On Facebook, hashtags are less about viral discovery and more about organizing your own content.

A local business might:

• Create a series called “Customer Stories” and always include #SmileWithDrRayReviews.
• Share those posts in local groups where reviews matter.

On YouTube, hashtags are visible but secondary. Still, adding a testimonial hashtag in the title or description can help group your review videos together.

An online course creator might:

• Publish a playlist called “Student Success Stories.”
• Add #DesignCourseWins in each description.

When someone lands on your channel, they can quickly find your social proof playlist and watch several stories back-to-back.

How to create your own hashtag strategy for testimonials & reviews

Now that you’ve seen several examples of using hashtags for testimonials & reviews, let’s talk about building your own simple strategy.

Start by choosing one main testimonial hashtag. It should be:

• Easy to spell.
• Short enough to remember.
• Distinctive enough that it’s not already filled with unrelated posts.

Before you commit, search the hashtag on each platform. If it’s already crowded with unrelated content, tweak it. Add your brand name, your niche, or your city until it feels clearly yours.

Then, decide how you’ll use it:

• On your posts: Every time you share a review, client story, or before-and-after, use the hashtag.
• With your customers: Add a short line to your packaging, emails, or invoices: “Share your story with #GlowWithLunaSkin for a chance to be featured.”
• In your bio: On Instagram, TikTok, and X, add a line like: “Real results: tap #GlowWithLunaSkin.”

If your business touches health, wellness, or medical topics, be especially careful about privacy and accuracy. For example, the U.S. Department of Health & Human Services outlines privacy rules for sharing patient information. Even with testimonials, you want explicit consent and clear boundaries.

2024–2025 trends that affect hashtagged testimonials

A few social media trends are shaping how people use hashtags for reviews right now:

Search behavior is shifting. More people, especially younger users, search directly on TikTok and Instagram instead of Google for product reviews. That means a strong testimonial hashtag is like your own mini search result page.

Short-form video reviews are booming. While text reviews still matter, video testimonials feel more believable to many viewers. A hashtag that collects these clips—like #EatenAtEastside for a restaurant—lets people binge-watch real experiences in minutes.

Trust and misinformation are hot topics. In health and wellness niches, people are more skeptical of claims without proof. Organizations like the National Institutes of Health emphasize evidence-based information. Pairing claims with real, clearly labeled testimonials (and your hashtag) helps build credibility.

User-generated content (UGC) is a marketing staple. Brands increasingly rely on creators and everyday customers to post about their experiences. A clear hashtag gives those posts a home so they’re not scattered and impossible to find later.

Common mistakes when using hashtags for testimonials & reviews

Even the best examples of using hashtags for testimonials & reviews share a few lessons about what not to do.

Making the hashtag too long or complicated. If people can’t remember or spell it, they won’t use it. #GlowWithLunaSkin works; #LunaSkincareUltimateRadianceTransformationReviews does not.

Using a hashtag that’s already crowded. If you pick something generic like #HappyClients, your testimonials will drown in unrelated posts. Always check first.

Ignoring consent and context. Never share private messages, health details, or sensitive information without clear permission. For health-related testimonials, look to resources like Mayo Clinic or MedlinePlus (from the U.S. National Library of Medicine) for examples of how to present health information responsibly.

Relying only on hashtags. Hashtags are a tool, not a full strategy. You still need to:

• Ask for reviews.
• Reply to them.
• Feature them in Stories, email, and on your website.

The hashtag just makes everything easier to find.

FAQ: examples of using hashtags for testimonials & reviews

Q: Can you give a simple example of a good testimonial hashtag for a service business?

A: Sure. Imagine a wedding photographer named Maya Lee. A clean example of a hashtag could be #MarriedByMayaReviews. She adds it to every client gallery post, and couples use it when they share their favorite shots and comments. Anyone considering hiring her can tap the hashtag and instantly scroll through real weddings and real feedback.

Q: How many hashtags should I use on a testimonial post?

A: On Instagram and TikTok, many brands in 2024 use a mix of 3–10 hashtags. One is your main testimonial hashtag, a couple relate to your brand or niche (like #AustinWeddingPhotographer), and a few are broader but still relevant. The best examples of using hashtags for testimonials & reviews keep the main brand testimonial hashtag consistent while testing others around it.

Q: Do hashtags still matter on LinkedIn and Facebook?

A: They matter more for organization than for going viral. On LinkedIn, a clear hashtag like #WhyTeamsChooseFlowly lets people quickly see your collection of B2B testimonials. On Facebook, it helps you group review posts on your page, even if users don’t search hashtags directly.

Q: Should I use the same testimonial hashtag on every platform?

A: In many cases, yes. Using the same hashtag across platforms keeps things simple and consistent. Some brands, however, create slight variations by platform—for example, #GlowWithLunaSkin on Instagram and #LunaSkinReviews on TikTok—to better match how people search there. Look at your own analytics and see which approach performs better.

Q: What are some real examples of brands doing this well?

A: Many beauty, fitness, and coaching brands use this approach. For instance, you’ll see skincare lines using tags like #My[BrandName]Routine and #[BrandName]Results, and fitness programs using #[ProgramName]Transformations. The pattern is consistent across the best examples of using hashtags for testimonials & reviews: brand or outcome in the name, easy to spell, and used consistently over time.

When you strip away the jargon, using hashtags for testimonials is simple: pick a clear name, use it every time you share proof, and invite your customers to do the same. Over time, that little tag becomes one of your most persuasive sales tools—a living, breathing wall of real experiences that speaks louder than any ad copy you could write.