In the digital age, people crave authenticity. They want to connect with brands and creators on a personal level, and what better way to do that than by sharing behind-the-scenes stories? These glimpses into the inner workings of your life or business can foster community, spark engagement, and build trust. Let’s dive into three diverse examples of how to share behind-the-scenes stories on social media that will resonate with your audience!
This type of post works wonders for influencers, creators, or business owners wanting to showcase their daily routines. It gives followers an unfiltered look at the hard work and dedication behind the scenes.
Imagine you’re a small bakery owner. You decide to share a day in your life as the baker. Start with your early morning routine, showing a photo of you measuring flour with sleepy eyes, captioned: “Waking up at 4 AM isn’t easy, but neither is making the perfect croissant! 🥐💪”
As you progress through the day, share snippets of your baking process—mixing dough, decorating cakes, or even a funny moment when your mixer decides to throw flour everywhere. Post a short video of you laughing it off, captioned: “When the dough fights back! 😂 #BakingFails”
Finally, conclude your day with a photo of your beautifully displayed pastries, inviting your followers to visit your shop: “After a long day of baking, the best part is seeing our customers enjoy our treats! 🍰💕”
Notes: You can vary this by collaborating with other local businesses or inviting followers to ask questions about your process, creating a lively interaction.
This example is perfect for artists, writers, or anyone involved in a creative field. By revealing the thought process behind your work, you can engage your audience more deeply.
Let’s say you’re an illustrator working on a new children’s book. Start with a post that shows your brainstorming process. Snap a picture of your messy desk covered in sketches, sticky notes, and coffee cups, captioned: “Welcome to my creative chaos! This is where the magic begins. 🎨☕ #BehindTheScenes”
Next, share short clips of you sketching characters, explaining how you came up with their designs. Use a voiceover to narrate your inspiration and challenges in bringing them to life. Post a clip with the caption: “Meet Bella, the brave little fox! 🌟 Designing her was a journey of creativity and imagination.”
As you progress, share the stages of your illustrations, from rough drafts to the final product. Finish with a heartfelt message about your excitement for the book launch, inviting followers to share their thoughts on the characters.
Notes: Consider using Instagram Stories for a more spontaneous feel, allowing followers to ask questions in real-time about your creative process.
For businesses, showcasing your team can humanize your brand and foster a sense of community. It emphasizes collaboration and the collective effort behind your products or services.
Let’s say you run a digital marketing agency. Start by capturing a candid photo of your team during a brainstorming session, perhaps someone animatedly drawing on a whiteboard. Caption it: “Great ideas are born in collaboration! 💡🤝 #TeamworkMakesTheDreamWork”
Share snippets of team members discussing their roles, like a short video where a graphic designer explains how they create stunning visuals. Use a light-hearted caption like: “Meet Sarah, our design wizard! 🧙♀️✨ She turns our ideas into eye-catching graphics!”
Finally, showcase a fun team-building activity, like a virtual coffee break or an outdoor event, to highlight your company culture. Post a group photo with a caption: “Work hard, play hard! Here’s our team enjoying some well-deserved downtime! ☕💖”
Notes: Use IG Live or Facebook Live to host Q&As with your team, allowing followers to engage directly with the people behind your brand.
By implementing these examples of how to share behind-the-scenes stories on social media, you can create a vibrant and engaging narrative that draws your audience closer to your brand or personal journey!