Standout examples of Black Friday social media post ideas for 2024

Real-world examples of Black Friday social media post ideas that actually get clicks

Let’s skip theory and go straight into real examples. The best examples of Black Friday social media post ideas usually do three things at once: build anticipation, make the offer crystal clear, and give people a reason to care beyond “it’s cheaper.”

Picture this: it’s the Monday before Black Friday. Instead of dropping your full sale, you post a short, punchy teaser on Instagram:

“Something big is coming Friday. Comment 🖤 if you want early access.”
Then you DM everyone who commented a private early-access link on Thursday night.

That tiny move turns a generic promo into a VIP moment. It’s a simple example of a Black Friday social media post that creates a feeling of insider status without any complex tech.

Below are several more examples of examples of Black Friday social media post ideas, broken out by style and strategy so you can mix and match.

Story-first examples of examples of Black Friday social media post ideas

Some of the best examples of Black Friday social media post ideas don’t even mention the discount in the first line. They start with a story or a feeling.

Think about a small skincare brand on TikTok. Instead of posting a flat “30% off everything,” they share a short video:

• Clip 1: Founder packing orders at midnight last Black Friday.
• Clip 2: Screenshot of their first-ever online sale years ago.
• Clip 3: Text overlay: “From 3 orders to 3,000. This Black Friday, we’re saying thank you.”
• Final frame: “This weekend only: Buy 1, get 1 50% off. Code: THANKYOU.”

This is a clean example of a post that uses narrative first, discount second. It works because:

• It humanizes the brand (founder, growth, gratitude).
• It makes the sale feel like a celebration instead of a clearance bin.
• It’s native to TikTok and Reels culture (short, emotional, behind-the-scenes).

Another example of a story-first post: a home decor brand sharing before-and-after photos from real customers who upgraded their space for the holidays, then closing with:

“Ready for your own before-and-after? Our Black Friday sale starts Thursday at 8 PM ET. Join our email list for first dibs.”

This kind of content uses real examples of customer transformations instead of generic lifestyle shots, giving your Black Friday message more credibility and warmth.

Examples include mystery offers, spin wheels, and “choose your deal” posts

Interactive posts are some of the best examples of Black Friday social media post ideas for 2024, because they tap into the same dopamine loop as mobile games.

You might try a “spin the wheel” concept in Stories:

• Story frame 1: A static wheel graphic with slices labeled 10%, 15%, 20%, Free Shipping, Free Gift.
• Story frame 2: “Screenshot this, tap to stop, share your result in your Story and tag us. We’ll DM you your code.”

This is an example of a post that drives both engagement (screenshots, tags) and conversions (discount codes). It also creates shareable content from your audience.

Another interactive example: a “choose your deal” carousel on Instagram:

• Slide 1: “You pick the Black Friday deal.”
• Slide 2: “Option A: 25% off everything.”
• Slide 3: “Option B: Free shipping + free gift over $75.”
• Slide 4: “Vote in our Story. Winning deal goes live on Friday.”

This gives your audience a sense of control and helps you test which offer type resonates most. It’s also a sneaky way to do market research on price sensitivity vs. perceived value.

If you want a lighter, low-effort example of an interactive post, use polls:

“Which Black Friday deal would you NEVER scroll past?”

• 40% off one item
• 20% off everything
• Free shipping + free gift

You can then turn the winning option into your real Black Friday headline and reference the poll in your final promo post.

Examples of Black Friday social media post ideas using live video and real-time hype

Live shopping is back in style, especially on TikTok and Instagram. Some of the best examples of examples of Black Friday social media post ideas now revolve around live streams instead of static graphics.

Imagine a fashion brand running a “Black Friday Live Try-On”:

• The host tries on outfits, answers sizing questions in real time, and pins links in the comments.
• Every 15 minutes, they drop a “live-only” code that expires after the stream ends.
• They tease a “mystery bundle” that’s only revealed in the last 10 minutes.

This kind of post idea turns Black Friday into an event, not just a sale. It can also help reduce returns, since shoppers can see how items fit and move.

A smaller, more approachable example: a local coffee shop going live on Instagram for a “Black Friday Brew & Chat,” where they:

• Show how they roast or brew a seasonal drink.
• Talk about their limited-edition holiday blend.
• Drop a code for online orders or a “buy 2 bags, get 1 free” deal.

Even service-based businesses can use this format. A freelance designer could host a live Q&A on branding trends for 2025, then offer a limited number of discounted design audits for viewers who DM a specific code.

Social proof examples: UGC, testimonials, and “as seen in” posts

If you want people to trust your Black Friday offer, show them other humans who already love what you sell. Social proof posts are some of the best examples of Black Friday social media post ideas because they lower buyer hesitation.

You might create a carousel that starts with a bold quote from a review:

“This planner finally got my life together.” – Jenna R.

Next slides:

• Screenshot of the actual review.
• Photo of the planner in use from a tagged customer post.
• Final slide: “Black Friday: 30% off planners for 48 hours only. Tap to save this post so you don’t forget.”

This is a clear example of a post that combines user-generated content, urgency, and a direct next step.

Another approach: a TikTok or Reel that stitches together UGC clips:

• Clip 1: Customer unboxing.
• Clip 2: Customer using the product.
• Clip 3: Text overlay: “Over 5,000 5-star reviews and counting.”
• Final screen: “Our biggest Black Friday deal ever drops at midnight.”

If you want to ground your claims further, you can also link to external sources in your bio or captions, especially for health, wellness, or education-related products. For instance, if you sell ergonomic office chairs, you might reference general posture and back health information from sources like the National Institutes of Health (NIH) or Mayo Clinic, without making medical claims.

Educational examples of examples of Black Friday social media post ideas

Not every post has to scream “BUY NOW.” Some of the best examples of Black Friday social media post ideas are quiet, helpful, and educational.

Consider a financial coach on Instagram. Instead of blasting discount codes, they post:

“Black Friday Budget Checklist: 5 questions to ask before you buy.”

The carousel might include:

• “Did I plan for this purchase in my budget?”
• “Is this a want or a need?”
• “Will I still be happy I bought this in 30 days?”

At the end, they offer: “If you want help planning your holiday spending, my Black Friday offer is 25% off all budget templates through Monday.”

This kind of content supports healthier decision-making, which aligns with guidance from organizations like the Consumer Financial Protection Bureau on smart spending and avoiding debt traps. You’re not just selling; you’re helping people buy more intentionally.

A product-based brand can do something similar. A tech company might post a Reel titled:

“3 things to check before buying a TV on Black Friday.”

Then they share tips about resolution, refresh rate, and viewing distance, and close with their own sale as a gentle CTA. This positions the brand as a helpful guide, not just another advertiser.

Scarcity and countdown examples that don’t feel spammy

Scarcity still works, but it doesn’t have to feel like a late-night infomercial. The best examples of Black Friday social media post ideas use scarcity with clarity and honesty.

One example: a simple, clean countdown series.

• Monday: “5 days until our only sitewide sale of the year. Here’s what’s coming…” (share 3 featured products)
• Wednesday: “3 days left. These items will sell out first.” (tag limited-quantity items)
• Friday morning: “It’s time. 30% off everything for 24 hours. No code needed.”
• Friday night: “4 hours left. Here’s what’s almost gone.”

Each post is a standalone example of a Black Friday social media post, but together they form a simple campaign narrative.

For digital products, scarcity can be based on time or capacity instead of inventory. A copywriter might post:

“Black Friday: 50% off website copy audits for the first 15 people who book. Once the calendar is full, it’s gone.”

This is an honest example of scarcity, grounded in the creator’s actual workload.

Niche and unexpected examples of Black Friday social media post ideas

The fun part: weird, niche ideas. These are some of the best examples if you want your brand to feel memorable.

A bookstore might run a “Black Friday Blind Date with a Book” promo:

• Post a grid of wrapped books with handwritten clues on the covers.
• Caption: “Pick a number between 1 and 20. We’ll reveal your mystery book in Stories and DM you a Black Friday code to grab it.”

A fitness coach could share a “Black Friday Recovery Day” post:

“Everyone’s talking about shopping. I’m talking about not wrecking your back carrying 12 shopping bags.”

They then share a short video of stretches or mobility moves, with a soft pitch for discounted training plans at the end. For general back health and movement tips, they might point followers toward sources like MedlinePlus or Mayo Clinic in their bio.

A B2B SaaS brand might lean into humor with a LinkedIn post:

“Black Friday deal: Stop fighting with 8 different spreadsheets. This weekend only, 40% off annual plans.”

They could pair that with a short carousel of “relatable” spreadsheet fails and a final slide with the offer.

These niche examples show that Black Friday doesn’t have to be loud and generic. It can be weird, specific, and very on-brand.

How to adapt these examples of examples of Black Friday social media post ideas to your brand

You don’t need to copy any one example of a post word for word. Instead, treat these as templates and remix them.

Here’s a simple way to adapt any of the best examples of Black Friday social media post ideas:

• Identify your main angle: story, education, scarcity, social proof, or interactivity.
• Choose your format: static image, carousel, Reel/TikTok, Story, or live.
• Add one twist that feels very “you”: a running joke, your founder’s face, your product in an unusual setting.

For instance, say you run a sustainable clothing brand. You might combine social proof with education:

• Post 1: Customer testimonial about how long your clothes last.
• Post 2: Educational Reel on how to care for garments to extend their life, referencing general sustainability guidance from organizations like the U.S. Environmental Protection Agency.
• Post 3: Black Friday offer that emphasizes investment pieces, not fast fashion, with a limited-time discount.

Across those posts, you’re using several examples of examples of Black Friday social media post ideas in a way that fits your values.

FAQ: examples of Black Friday social media post ideas

What are some simple examples of Black Friday social media posts I can make last-minute?
You can post a clean image of your product with a clear discount and deadline in the caption, a Story with a countdown sticker and link, or a short Reel showing the product in use with on-screen text: “This weekend only: 25% off.” Add one line of social proof (a short review) to make it feel less generic.

Can you give an example of a Black Friday post that doesn’t mention discounts right away?
Yes. Start with a customer quote or a mini story: “Last year, I waited too long and it sold out.” Then show the product, explain why it’s popular, and only then mention your Black Friday offer at the end of the caption. This is an example of a more narrative-driven approach.

How many examples of Black Friday social media post ideas should I actually use in one campaign?
You don’t need dozens. Choose two or three styles—for instance, a teaser post, a main sale announcement, and a social proof reminder—and repeat those across platforms with small tweaks. Consistency usually beats constant novelty.

Are there examples of Black Friday posts that work well for service-based businesses?
Yes. Examples include limited-time strategy sessions, discounted bundles of services, or “buy now, use later” packages. A therapist might offer a reduced-rate workshop, while a marketing consultant could sell a discounted audit with a clear cap on how many spots are available.

Should I reference external sources or data in my Black Friday content?
If your product touches health, finance, or education, pointing people toward reputable resources—like NIH, Mayo Clinic, or government consumer sites—can build trust and position you as a responsible brand. Just avoid making medical or financial claims you can’t back up; let the external links handle the general guidance while your posts focus on your offer.