The best examples of creating buzz for a product launch event in 2025

Real examples of creating buzz for a product launch event

Before we talk strategy, let’s start with what everyone actually wants: real, concrete examples of creating buzz for a product launch event that worked.

Think about three very different vibes:

• A DTC beauty brand that turns its launch party into a TikTok sound trend.
• A B2B SaaS company that quietly builds a waitlist on LinkedIn, then drops a live demo event that feels like a TED Talk.
• An indie game studio that uses Discord, Twitch, and a countdown stream to pack out a digital launch.

All three are examples of creating buzz for a product launch event by doing the same core thing: warming up the audience weeks in advance, then giving them something to talk about during and after the event.

Let’s break down how to do that, with specific tactics and real examples you can copy.

Teaser campaigns: the most reliable example of pre-launch buzz

If you want a classic example of creating buzz for a product launch event, start with a teaser campaign. Not a single teaser post. A sequence.

Picture this timeline:

You’re launching a new wearable fitness device. Three weeks out, your social feeds start to show mysterious close-up shots: a curve of metal, a flash of LED, a hand in motion. No product name yet. Just a short caption like: “Something’s coming. Built for people who hate sitting still. 05.21.25.”

In the following days, you layer in:

• Super short vertical videos (5–8 seconds) of the product in use, but never fully revealed.
• Polls in Instagram Stories: “What’s your dream workout gadget?” or “Would you rather track sleep or recovery?”
• A pinned tweet (X post) with a landing page link: “Want first access to our launch event? Join the early list.”

This is a simple but powerful example of creating buzz for a product launch event: you’re training your audience to expect something on a specific date, while quietly building an email list or SMS list of people who care enough to click.

You’ll see this pattern across some of the best examples of product launches, from Apple’s notoriously vague event invites to indie creators teasing new course launches on TikTok Live.

Influencers and creators: modern examples include micro, not mega

Another strong example of creating buzz for a product launch event in 2025: leaning on creators who already own your niche.

Instead of chasing one huge influencer, smart brands are stacking several smaller creators whose audiences actually trust them. For instance:

A plant-based snack brand planning an in-store launch event in Los Angeles partners with:

• Three local fitness trainers on Instagram who share “What I’m snacking on before class” Reels.
• A nutritionist on TikTok who does a “taste test + ingredients breakdown” the week before the event.
• A local food blogger who announces a “Meet me at the launch” post with a giveaway for the first 20 people who show up.

All of these are real examples of creating buzz for a product launch event without screaming “SPONSORED LAUNCH EVENT!!!” in people’s faces. The content looks like regular lifestyle content, but every post nudges followers toward the big day.

If you’re in a more serious space—say, health or wellness products—you can still use creators, but be mindful of regulations and accuracy. For example, if you’re promoting a medical-adjacent tool or health app, make sure your claims line up with evidence-based guidelines from organizations like the National Institutes of Health or Mayo Clinic, and keep creators on-script so they don’t overpromise.

Interactive social content: the best examples feel like a two-way conversation

Some of the best examples of creating buzz for a product launch event don’t look like ads at all—they look like games.

Imagine you’re launching a productivity app aimed at remote workers. Two weeks before your virtual launch event, your social channels start a series called “Remote Work Confessions.” Followers are invited to anonymously submit their biggest work-from-home struggles. You turn the best ones into:

• Instagram Story polls: “Which is worse: 37 Slack channels or 5-hour Zoom days?”
• TikTok skits dramatizing the funniest confessions.
• LinkedIn carousels that turn those confessions into mini case studies.

Every piece ends with a soft hook: “We built something for people exactly like this. Live launch on 03.14.25—want in?”

This kind of interactive content is a strong example of creating buzz for a product launch event because it makes the audience feel like co-creators. They see their problems reflected in your content, and suddenly the launch event feels relevant, not random.

Hybrid and virtual launches: examples of buzz that don’t need a venue

Not every launch has a physical stage. Some of the best examples of buzz-building in the last few years have been fully virtual or hybrid.

Take a software company rolling out a big AI feature. Instead of a quiet press release, they:

• Announce a live virtual launch event on LinkedIn and YouTube Live.
• Release a series of short “Did you know you can now do this?” clips, demoing micro-features.
• Encourage beta users to post their own “first look” videos with a shared hashtag.

On launch day, the event itself becomes content: live chat Q&A, on-screen shoutouts to early adopters, and a “watch party” channel in the company’s customer Slack or Discord.

This is a textbook example of creating buzz for a product launch event where the event is both the climax and the content engine. The replay can be sliced into clips for weeks, extending the buzz well beyond the original date.

For hybrid events, you might invite a small in-person group—press, creators, power users—while streaming everything to a wider audience. This approach became standard during the pandemic and still works well today, especially if you’re mindful of accessibility and clear communication. The Centers for Disease Control and Prevention has guidance on hosting safer in-person and hybrid gatherings, which can be helpful if your launch involves travel or crowds.

Storytelling and brand lore: an underrated example of pre-launch hype

One of the quieter but very effective examples of creating buzz for a product launch event is simply telling the story behind the thing you’re launching.

Consider a small hardware startup releasing a new ergonomic keyboard. Instead of just posting specs, they spend the month before launch sharing:

• The founder’s story: old photos of their wrist braces, their first ugly prototype, their spreadsheet of early testers.
• Behind-the-scenes clips from the factory: the sound of keys being tested, the moment the first finished unit came off the line.
• Interviews with early beta users talking about how it changed their daily comfort.

Each post ends with a subtle reminder: “We’re finally ready to show it to the world. Live launch event on 09.09.25.”

These posts are examples of creating buzz for a product launch event by building emotional investment. People don’t just want to see the product; they want to see the payoff of the journey they’ve been following.

Local, IRL buzz: street-level examples include pop-ups and micro-events

If your event has a physical location, don’t sleep on offline buzz. Some of the best examples of creating buzz for a product launch event in retail and hospitality are shockingly low-tech.

Think about:

• A coffee brand launching a new canned cold brew. In the week before their launch party, they set up small tasting tables in partner cafes, with QR codes linking to the launch RSVP page.
• A sneaker brand partnering with a local muralist to paint a wall near the venue, teasing only the silhouette of the shoe and the launch date.
• A wellness studio hosting “mystery classes” where attendees get early hints about a new product line revealed at the launch.

These are examples of creating buzz for a product launch event where social media amplifies what’s already happening on the ground. People snap photos, post Stories, and suddenly your local launch has a digital footprint.

If your product touches health or fitness, it can help to align with evidence-based practices and credible partners. For instance, if you’re launching a wellness product, referencing guidelines from sources such as Harvard T.H. Chan School of Public Health in your educational content can build trust alongside excitement.

Email, SMS, and community: the quiet engines behind public buzz

Some of the best examples of buzz-building never go viral, and that’s fine. Your private channels—email, SMS, Slack, Discord, Patreon, membership platforms—often convert better than public social posts.

Picture a creator launching a new online course with a live kickoff event. For the public, they’re posting teasers on Instagram and TikTok. But behind the scenes, they’re:

• Sending a “founder’s note” email to their list explaining why this course exists and what problem it solves.
• Offering early-bird event access to their paid community members.
• Giving SMS subscribers a secret discount code that only works during the live launch event.

These are quieter examples of creating buzz for a product launch event, but they’re often the ones that fill the room (or Zoom). While everyone else chases viral moments, you’re nurturing the people who already care.

Putting it together: a full-funnel example of creating buzz for a launch event

To make this practical, here’s how a modern, 2025-ready launch might look when all these examples of creating buzz for a product launch event are stitched together.

Imagine you’re launching a new project management tool tailored to creative agencies, with a live demo event plus Q&A.

Three to four weeks before:

• You start a teaser series on LinkedIn and Instagram with short clips of “chaotic agency life” versus “organized agency life,” hinting that something is coming.
• You publish a thought-leadership post on LinkedIn about burnout in creative teams, backed by stats from credible sources such as NIH research on stress and mental health.
• You open a waitlist landing page with a simple promise: “Live launch event + early access for agencies on the list.”

Two weeks before:

• You collaborate with three agency owners on LinkedIn Live chats about how they manage projects, lightly teasing that they’ve been beta-testing something.
• You post interactive polls in Stories asking followers about their biggest workflow headaches.
• You send an email to your list with the official event invite and an “add to calendar” link.

One week before:

• You share behind-the-scenes clips of your team rehearsing the live demo.
• You run a low-budget ad campaign retargeting people who visited the waitlist page but didn’t sign up.
• You encourage beta users to post their own “before and after” screenshots (with sensitive data blurred), tagging your brand and mentioning the event.

Launch week:

• You host the live event, stream it on YouTube and LinkedIn, and engage heavily in the chat.
• You give attendees a limited-time bonus if they sign up within 48 hours.
• You slice the event replay into short clips and share them across social channels for the next two weeks.

That’s a fully fleshed-out example of creating buzz for a product launch event that doesn’t rely on one magic post. It’s a sequence, a story, and a mix of public and private channels all working together.

FAQ: examples of creating buzz for a product launch event

Q: What are some quick, low-budget examples of creating buzz for a product launch event?
Some simple examples include running a countdown series in Instagram Stories, sharing daily behind-the-scenes clips on TikTok, doing a live Q&A the week before the event, or creating a simple “guess what we’re launching” poll. You can also invite your existing customers to share their predictions or questions and feature them in your content.

Q: Can you give an example of buzz-building for a B2B launch event?
A strong B2B example of creating buzz for a product launch event would be a LinkedIn-first campaign: thought-leadership posts that highlight a problem, case studies from beta clients, a live webinar with a respected industry guest, and a gated RSVP page for the launch demo. The tone is more professional, but the structure—tease, educate, invite—is the same.

Q: How far in advance should I start creating buzz?
For most launches, two to four weeks is a good window. Bigger, more complex events might need six to eight weeks. The key is consistency: multiple touchpoints over time, not one last-minute blast.

Q: Do I need influencers to create buzz for my launch event?
No. Influencers are just one example of creating buzz for a product launch event. You can get strong results using your own team as “faces” of the launch, amplifying customer stories, and leaning on your email list and existing community.

Q: What’s one underrated example of buzz-building most brands skip?
Many brands skip personal outreach. Personally DM’ing power users, top customers, or existing fans with a sincere, customized invite to your launch event is a small but powerful example of creating buzz for a product launch event—especially when you ask them to bring a friend or share a specific post.