Running a ‘tag a friend’ giveaway on Instagram is a fantastic way to boost your engagement, reach new audiences, and create a sense of community around your brand. By encouraging your followers to tag their friends, you can increase visibility and attract new followers. Below are three diverse examples to help you execute a successful giveaway.
In this example, we’ll use a seasonal theme to entice participants. Let’s say it’s the holiday season, and you want to spread some cheer while promoting your products.
You can create a post featuring a festive image of your best-selling product along with a description of the giveaway. Ask your followers to tag a friend in the comments who could use a little holiday spirit. The winner could receive a gift set of your products.
“🎉 Holiday Cheer Giveaway! 🎉
We’re spreading holiday cheer with a special giveaway! Want to win our exclusive holiday gift set? Here’s how to enter:
1️⃣ Like this post
2️⃣ Follow our account
3️⃣ Tag a friend below who deserves some holiday magic!
The winner will be announced on [date]. Good luck! ✨🎁”
Notes: You can enhance this by encouraging participants to share the post to their stories for an extra entry, which increases exposure. Additionally, consider using a relevant hashtag like #HolidayCheerGiveaway to track entries.
This example focuses on building a community feel. If you run a local coffee shop, you might want to host a giveaway that encourages locals to engage with your brand and each other.
Create a post featuring your cozy coffee shop environment, and ask your followers to tag a friend they love to catch up with over coffee. The winner could receive a free coffee and pastry for two.
“☕️ Community Coffee Giveaway! ☕️
We love our local community, and we want to treat you! Win a FREE coffee and pastry for you and a friend. Here’s how:
1️⃣ Like this post
2️⃣ Follow us on Instagram
3️⃣ Tag a friend you’d love to share a coffee with!
Winner announced on [date]. Can’t wait to see your tags! 🥐❤️”
Notes: To further boost community engagement, you can encourage participants to share what their favorite drink is and why they’d like to share it with their tagged friend. This not only engages participants but also gives you valuable insights into customer preferences.
If you’re launching a new product, a ‘tag a friend’ giveaway can create buzz and excitement. Let’s say you’re a skincare brand introducing a new face cream.
Post an eye-catching image of the product and explain that you’re giving away a free sample to the winner and their tagged friend. Ask your followers to tag someone who would love to try it.
“🌟 New Product Launch Giveaway! 🌟
We’re excited to introduce our new rejuvenating face cream! To celebrate, we’re giving away a sample to one lucky winner and their bestie! Here’s how to enter:
1️⃣ Like this post
2️⃣ Follow our page
3️⃣ Tag a friend who needs to glow!
The winner will be revealed on [date]. Let’s get glowing! ✨💖”
Notes: To maximize engagement, consider posting behind-the-scenes footage of the product creation process in your stories leading up to the giveaway. This builds anticipation and encourages more participation in the giveaway.
By using these examples, you can effectively engage your audience, promote your brand, and create a lively community on Instagram. Happy posting!