Ever wondered what happens behind the curtains of a brand partnership? It’s like peeking behind the scenes of a theatrical production, where all the real work happens before the spotlight hits. These partnerships can create exciting collaborations, but the process often goes unnoticed. Here are three diverse examples of how brands can share their behind-the-scenes journey, engaging their audience while highlighting their creativity and teamwork.
A well-known fashion brand collaborates with a local artist to create a limited-edition collection. The partnership aims to blend high fashion with vibrant street art, appealing to a younger demographic. By sharing the creative process through social media, they not only showcase their innovative designs but also celebrate local talent.
The brand sets up a series of Instagram Stories titled “Art Meets Fashion.” They feature snippets of brainstorming sessions, sketching designs, and behind-the-scenes footage of the artist painting fabric swatches. Each post is paired with engaging captions that highlight the inspiration behind the collection and the collaborative spirit of the project.
The final reveal includes a video montage of the collection launch, showing the artist’s excitement as they see their designs come to life on models walking down the runway.
Notes/Variations: This example could vary by involving other platforms like TikTok for short, snappy clips or even Facebook Live sessions for real-time interactions.
Imagine a popular snack brand teaming up with a celebrity chef to create a unique recipe book. They decide to take their audience behind the scenes to showcase the process of developing new recipes. This partnership aims to not only promote the snacks but also inspire home cooks.
The brand creates a YouTube series called “Behind the Plate,” where each episode features the chef in their kitchen experimenting with different flavors and ingredients. They film the chef’s trial-and-error process, capturing moments of success and mishaps alike. Each video includes tips from the chef on how to replicate the recipes, fostering a sense of community among viewers.
To enhance engagement, they encourage viewers to share their own attempts at recreating the recipes using a specific hashtag. This creates a buzz around the partnership and builds a community around shared culinary experiences.
Notes/Variations: Consider using Instagram Reels for quick recipe highlights or Pinterest for visually appealing recipe cards that can be shared easily.
A tech company partners with a non-profit organization to host a charity event, aiming to raise funds for education in underserved communities. To create excitement and transparency, they decide to share behind-the-scenes content leading up to the event.
They launch a countdown series on their Twitter account titled “Road to Impact.” Each day, they post updates about event planning, including venue selection, volunteer training, and tech preparations. They also feature testimonials from beneficiaries of the non-profit, sharing how the funds will make a difference.
On the day of the event, they live-tweet the happenings, sharing photos of attendees, speakers, and the overall atmosphere, creating a sense of inclusion for those who couldn’t attend. After the event, they share a heartfelt video showcasing the event’s success and the impact of the contributions received.
Notes/Variations: This could also be executed through Facebook Events for live updates or Instagram Live for real-time engagement during the event.
These examples of behind-the-scenes of a brand partnership not only promote the collaboration itself but also foster a deeper connection with the audience, showcasing authenticity and creativity. By allowing followers a glimpse into the process, brands can build anticipation and excitement, ultimately making the partnership more memorable.