Real-world examples of round-up posts in digital marketing

Examples of examples of round-up posts in digital marketing today

Before we talk structure or strategy, it helps to look at real examples of round-up posts in digital marketing that are working right now. When you see how other brands do it, you start to recognize patterns you can reuse.

Some of the best examples include:

• Expert opinion round-ups where 10–50 specialists answer the same question.
• Tool and software round-ups comparing platforms side by side.
• Trend and prediction round-ups that collect forward-looking insights.
• Campaign or ad round-ups that break down what worked and why.
• Content or resource round-ups that act like curated libraries.

Let’s walk through specific use cases, how they’re built, and what you can borrow for your own content calendar.

Expert opinion round-ups: “Here’s what 27 marketers actually do”

One classic example of a round-up post in digital marketing is the expert Q&A collection. A content team picks a focused question—something like, “What’s one underrated email marketing tactic you’re using in 2025?”—and then invites 20–30 practitioners to answer.

A typical structure looks like this:

• Short intro that frames the problem.
• Quick summary of key themes (for readers who skim).
• Individual expert sections with name, role, company, headshot, and answer.
• A closing section pulling out patterns and next steps.

Why this works in 2024–2025

Social proof and authority still matter. When readers see dozens of professionals answering the same question, it feels like a mini research study. That’s especially true if you pull in recognizable names from LinkedIn, X, or niche communities.

For example, many B2B SaaS blogs run annual “State of [Channel]” posts where they round up expert opinions on SEO, paid media, or lifecycle marketing. These are some of the best examples of round-up posts in digital marketing because they:

• Naturally attract backlinks from contributors.
• Give you snackable quotes for social media.
• Can be refreshed each year with updated answers.

You can adapt this example of a round-up post to almost any niche: fitness trainers on recovery tips, teachers on classroom tech, or nonprofit leaders on fundraising shifts. The format stays the same; only the topic changes.

Tool and software round-ups: “The 15 tools marketers actually pay for”

Another highly practical example of a round-up post is the tool comparison. Instead of listing every product on the market, strong posts focus on tools people actually use and recommend.

A marketing team might publish a guide like “15 Email Marketing Tools Marketers Recommend in 2025.” The content often includes:

• A clear audience: small businesses, agencies, creators, enterprise.
• Short summaries of each tool’s best use cases.
• Honest pros and cons instead of vague praise.
• Screenshots or feature breakdowns (you can skip visuals if you prefer text-only).
• Pricing ranges and who each tool is best for.

Some of the best examples of tool round-ups weave in mini case studies: “We cut reporting time by 40% after switching from Tool A to Tool B,” or “Our open rates increased 18% when we used this subject line tester.” Those details move the post beyond a simple directory.

If you want real examples of round-up posts in digital marketing that convert, look at SaaS companies that build comparison pages around their category. They’re effectively creating curated round-ups with a strong intent to buy. The lesson: your own tool round-up can be both helpful and revenue-focused.

Campaign and ad round-ups: “The best examples of creative that actually sold”

Many marketers love seeing how other brands run campaigns. That’s why campaign and ad round-ups perform so well. These posts collect standout ads, emails, landing pages, or social campaigns and explain what made them effective.

For instance, a performance agency might publish a post like “10 Facebook Ad Campaigns That Drove 5x ROAS in 2024.” Each section would include:

• A short description of the brand and offer.
• The creative angle or hook.
• Targeting or audience notes.
• Performance metrics (even if they’re ranges or estimates).
• A takeaway readers can apply.

These are powerful examples of examples of round-up posts in digital marketing because they combine inspiration with analysis. Readers aren’t just looking at pretty creative; they’re learning why it worked.

You can do this even if you don’t have direct access to performance data. Many brands share case studies and benchmarks on their own blogs or in conference talks. Organizations like the U.S. Small Business Administration and Harvard Business School often publish marketing case material you can reference and summarize, then add your own commentary.

Trend and prediction round-ups: “Here’s what’s changing this year”

Trend round-ups are basically “future-focused” expert posts. Instead of asking what people are doing now, you ask what they expect in the next 12–24 months.

Think of posts like:

• “23 Social Media Trends Marketers Expect in 2025.”
• “Email Marketers Share Their Boldest Predictions for 2026.”

These examples of round-up posts in digital marketing tend to spike in traffic around the start of the year or before big industry events. They’re also easy to update: you can revisit the same experts and ask how their predictions held up, turning one asset into a recurring series.

To make this style meaningful instead of fluffy:

• Ask for data, not just opinions. For example, “What metric changed the most for you in 2024, and what do you expect in 2025?”
• Group predictions into themes like automation, privacy, or content formats.
• Link out to supporting research from sources like the Pew Research Center or university studies to back up claims.

These posts give your readers a sense of direction and position your brand as plugged into the broader landscape.

Influencer and creator round-ups: “Follow these people, steal their playbooks”

Another popular example of a round-up post in digital marketing is the influencer list. Instead of sharing tips directly, you highlight the people worth following.

For example, a brand might publish:

• “25 TikTok Creators Every Beauty Marketer Should Watch.”
• “17 B2B LinkedIn Creators Who Actually Teach You Something.”

Each entry usually includes:

• The creator’s handle and main platform.
• Their niche and style.
• What you can learn from them (hooks, storytelling, pacing, etc.).
• A standout post or series to start with.

The best examples include specific behaviors to copy: “Notice how she repeats the key benefit twice in the first 3 seconds,” or “He always uses the same closing line to drive comments.” That kind of micro-analysis turns a simple list into a teaching tool.

You can also build influencer round-ups around values, not just reach. For instance, you might highlight creators who talk openly about mental health in entrepreneurship and back that up with links to reputable sources like the National Institute of Mental Health when discussing burnout or stress.

Content and resource round-ups: “The best guides so you don’t have to Google forever”

Some of the most reader-friendly examples of round-up posts in digital marketing are pure resource hubs. Instead of creating everything yourself, you curate the best material already out there.

A content team might publish:

• “The 30 Best Email Marketing Guides for Beginners.”
• “The Best Examples of SEO Checklists, Templates, and Tutorials.”

These posts usually:

• Group resources by level (beginner, intermediate, advanced).
• Mix formats (articles, courses, podcasts, newsletters).
• Include a short note on why each resource is worth the click.

When done well, readers bookmark these posts and come back to them repeatedly. That repeat traffic can be more valuable than a single viral spike.

To keep this format from feeling like a random link dump:

• Explain who each resource is best for.
• Add your own quick take or summary.
• Update the post regularly and note the last updated date.

You can also include credible general-education resources from .edu domains when relevant—say, linking to Harvard’s online learning portal if you’re curating foundational marketing education.

Niche, audience-specific round-ups: “Hyper-targeted examples that speak to one group”

As digital marketing gets more crowded, niche wins. Some of the best examples of round-up posts in digital marketing are tightly focused on one industry, one audience, or even one stage of business.

Think of posts like:

• “15 Welcome Email Examples for Nonprofits Under $1M in Revenue.”
• “10 High-Converting Landing Pages for Local Service Businesses.”

These posts don’t try to be everything to everyone. Instead, they:

• Speak directly to a narrow group.
• Use examples from that group’s world (local gyms, dental clinics, small charities, etc.).
• Offer takeaways tailored to that group’s constraints.

If your audience is overwhelmed by generic advice, this style of round-up can feel like a relief. It says, “I see your exact situation, and here are real examples that match it.”

How to choose the right type of round-up for your goals

Looking at all these examples of examples of round-up posts in digital marketing, it can be tempting to try them all at once. A better approach is to match the format to your primary goal.

If you want backlinks and authority, expert opinion round-ups and trend round-ups are your best bet. Contributors have a natural reason to share and link.

If you want bottom-of-funnel traffic, tool and software round-ups, plus campaign breakdowns, usually attract people closer to buying.

If you want long-term engagement, resource libraries and niche-specific round-ups tend to earn bookmarks and repeat visits.

Ask three questions before you start:

• Who is this for, specifically?
• What action do I want them to take after reading?
• Which format naturally leads to that action?

Once you know those answers, you can pick the example of round-up style that fits and adapt it instead of starting from scratch.

Simple workflow for building your own round-up post

Seeing examples is helpful, but let’s make this practical. Here’s an easy workflow you can reuse:

Step 1: Pick a narrow topic.

Instead of “social media tips,” choose “Instagram Reels hooks for fitness coaches” or “Black Friday email subject lines for small e‑commerce brands.” The more specific, the better your round-up will feel.

Step 2: Decide on your format.

Use the examples of round-up posts in digital marketing above as a menu: expert quotes, tools, campaigns, resources, or influencers.

Step 3: Build your list.

Collect at least 10–20 items or contributors so the post feels substantial. Save links, screenshots, and notes in one place.

Step 4: Add commentary.

This is where many weak posts fall short. Don’t just list. Explain:

• What’s working.
• Who it’s for.
• How a reader can copy the idea.

Step 5: Organize for skimmers.

Use clear headings, short sections, and bolded key phrases so readers can scan quickly.

Step 6: Update regularly.

The best examples of round-up posts in digital marketing stay fresh. Set a reminder to review your post every 6–12 months and swap out outdated tools, dead links, or campaigns that no longer reflect current best practices.

FAQ about examples of round-up posts in digital marketing

What are some simple examples of round-up posts I can create as a beginner?

Start with formats that don’t require outreach. For instance, create a resource round-up of the 10 articles that helped you learn a specific skill, or a campaign round-up of ads you personally found persuasive. As you gain confidence, you can move into expert round-ups that require contacting contributors.

What’s one example of a round-up post that drives sales, not just traffic?

Tool and software round-ups are a strong example of a round-up that can lead directly to revenue. When readers search for “best email tools for small businesses,” they’re often ready to buy. If your post compares options clearly and includes your product or affiliate links, it can influence purchase decisions.

How many items should I include in a round-up post?

There’s no fixed rule, but most real examples of round-up posts in digital marketing include at least 10 items or contributors. Fewer than that can feel thin; many more than 40 can overwhelm readers unless the content is very well organized.

Do I need permission to include other people’s content in my round-up?

If you’re linking to public articles, tools, or social posts and using short quotes or descriptions, most creators are happy to be featured. Always credit clearly and link back. If you’re republishing large sections of text or images, get explicit permission to avoid copyright issues.

How often should I publish round-up posts?

Round-ups work well as recurring features—monthly, quarterly, or annually—especially for trends, campaigns, and new tools. Just make sure each one adds fresh value. Repeating the same examples without updates can make your content feel stale.

When you study these real examples of round-up posts in digital marketing and then build your own with clear intent, you move beyond “filler content.” You’re creating reference pieces people actually return to, share with colleagues, and use to make decisions. That’s the kind of content that quietly builds your brand over time.