Interviewing for Blog Posts: 3 Practical Examples

Learn effective ways to conduct interviews for blog posts with these three practical examples.
By Taylor

Interviews can bring a fresh perspective to your blog posts, helping to engage your audience with new insights and ideas. Whether you’re speaking with an expert in your field or a local hero, conducting an interview can elevate your content and provide value to your readers. Here are three diverse, practical examples of how to conduct an interview for a blog post.

Example 1: The Expert Interview

Context: This format is perfect for blogs that focus on education, industry insights, or professional development. By interviewing an expert, you can provide valuable information and authority to your post.

In this example, you’re interviewing a nutritionist about healthy eating habits for busy professionals. Before the interview, you prepare by researching the nutritionist’s background and gathering relevant questions. During the interview, you ask open-ended questions to allow for expansive answers.

“Thank you for joining us today, [Nutritionist’s Name]. Can you share what inspired you to become a nutritionist and what your daily routine looks like?”

As the nutritionist responds, you listen actively and ask follow-up questions based on their answers. This not only encourages conversation but also helps your readers connect with the expert on a personal level.

Notes/Variations: Consider creating a list of key takeaways at the end of the interview. You might also offer a downloadable PDF with the expert’s tips for readers who want to dive deeper.

Example 2: The Community Spotlight

Context: This format is ideal for local community blogs, lifestyle blogs, or social impact content. It highlights individuals making a difference in their community.

Imagine you’re interviewing a local artist who is organizing a community mural project. Start by introducing the artist and their project to your audience. Begin with an engaging question that invites storytelling, such as:

“What inspired you to initiate this mural project, and what do you hope it will achieve for our community?”

The artist shares their passion for art and its power to bring people together. Throughout the interview, you encourage them to share anecdotes about their experiences and the reactions from community members. This helps paint a vivid picture for your readers and draws them into the conversation.

Notes/Variations: To enhance engagement, consider including photos of the artist’s work or the mural in progress. You could also ask for recommendations on how readers can support local art initiatives.

Example 3: The Personal Journey

Context: This format focuses on personal stories and experiences, making it excellent for personal blogs, mental health topics, or inspirational content.

In this scenario, you’re interviewing a guest who has overcome significant challenges, such as battling a chronic illness. Begin with a gentle approach, ensuring the guest feels comfortable sharing their story. You might start with:

“Thank you for being here. Can you take us back to the moment you received your diagnosis and how it changed your life?”

As the guest opens up, you guide the conversation by asking questions that help them share their journey, including their struggles, triumphs, and lessons learned. This format not only provides valuable insights but also fosters empathy and connection with your audience.

Notes/Variations: You may want to conclude the interview with a question about what advice the guest would give to someone facing similar challenges. This adds a helpful takeaway for your readers.


By following these examples of how to conduct an interview for a blog post, you’ll be able to create engaging, meaningful content that resonates with your audience. Remember to prepare your questions, listen actively, and let the conversation flow naturally. Happy interviewing!