Project Charter Success Criteria Examples

Explore diverse examples of project charter success criteria to enhance your project management skills.
By Jamie

Understanding Project Charter Success Criteria

In project management, success criteria are essential for evaluating the effectiveness of a project. They help teams and stakeholders determine if the project meets its objectives and is considered successful. Below are three diverse examples of project charter success criteria that can be applied in various contexts.

1. Software Development Project Success Criteria

In a software development project, establishing clear success criteria is crucial for ensuring that the final product meets user needs and project goals. This example illustrates how to define success in a software development context.

The project involves developing a mobile application for a retail business with specific functionalities, such as an online shopping cart, user account management, and real-time inventory tracking. The criteria for success might include:

  • User Adoption Rate: At least 75% of targeted users must download and actively use the app within the first three months of launch.
  • Performance Metrics: The application must load within 3 seconds on average, ensuring a smooth user experience.
  • Customer Feedback: Achieve an average user rating of 4.5 stars or higher on app stores within the first six months.

These criteria ensure the application is not only functional but also user-friendly and meets market expectations.

2. Infrastructure Upgrade Project Success Criteria

When managing an infrastructure upgrade project, such as a network overhaul for a large organization, it is vital to set success criteria that reflect both technical performance and user satisfaction. This example focuses on a corporate IT upgrade.

The project aims to upgrade the company’s network infrastructure to improve connectivity and reduce downtime. The success criteria established might include:

  • Downtime Reduction: Achieve a maximum of 5 hours of downtime during the upgrade process, ensuring minimal disruption to daily operations.
  • Speed Improvement: Network speed must increase by at least 50%, as measured by data transfer rates before and after the upgrade.
  • User Satisfaction Rate: Post-implementation surveys should show at least 80% of employees are satisfied with the new network performance.

These criteria provide a clear framework for measuring the project’s success from both a technical and user perspective.

3. Marketing Campaign Project Success Criteria

In a marketing campaign project, success criteria help gauge the effectiveness of strategies in reaching target audiences and achieving marketing goals. This example looks at a digital marketing campaign for a new product launch.

The project involves launching a digital marketing campaign for a new eco-friendly product line. Success criteria may include:

  • Sales Growth: Achieve a sales increase of 20% for the new product line within the first quarter following the campaign launch.
  • Engagement Metrics: Reach a target of 10,000 social media interactions (likes, shares, comments) related to the campaign content within one month.
  • Lead Generation: Generate at least 500 qualified leads through campaign landing pages and online forms.

These criteria allow the marketing team to evaluate the campaign’s performance and make necessary adjustments for future initiatives.


By defining success criteria in these varied contexts, project managers can provide clear benchmarks that guide project execution and evaluation. Utilizing these examples of project charter success criteria example will enhance your project management practices and lead to more successful outcomes.