Best examples of CCPA privacy policy examples for your website in 2025

Real-world examples of CCPA privacy policy examples for your website

If you search around, you’ll notice something fast: the best examples of CCPA privacy policy examples for your website are not the longest ones. They’re the ones that:

• Organize information by CCPA requirement
• Use tables or clear sections
• Give specific data category examples
• Explain rights and how to use them without legal jargon

Let’s walk through concrete, real examples and what you can learn from each.

Example 1: A clear, table-based CCPA notice for an e‑commerce store

Imagine a mid‑size online retailer that sells clothing nationwide and ships to California. Their CCPA section lives inside a broader privacy policy, but it stands out because of its structure.

What this example of a CCPA privacy policy does well:

• Uses a simple data table with columns like “Category of Personal Information,” “Examples,” “Business Purpose,” and “Shared With.”
• Breaks down categories using the CCPA definitions (identifiers, commercial information, internet activity, geolocation, etc.).
• States explicitly whether they “sell” or “share” personal information for cross‑context behavioral advertising under the California Privacy Rights Act (CPRA), which amended the CCPA.

A sample paragraph you might see in this kind of example of CCPA privacy policy language:

“In the past 12 months, we have collected the following categories of personal information from California residents: identifiers (such as name, email address, and IP address), commercial information (such as products purchased or considered), and internet or other electronic network activity (such as browsing history on our website). We use this information to process your orders, maintain your account, provide customer support, and improve our services.”

This style shows why table-driven layouts are often the best examples of CCPA privacy policy examples for your website: they’re easier for consumers to scan and easier for your team to update when your data practices change.

Example 2: A SaaS company with separate CCPA and global privacy sections

Software-as-a-service companies that sell to businesses worldwide often maintain one global privacy policy and then layer on state-specific sections. One of the more effective examples of CCPA privacy policy examples for your website in this category uses a dedicated heading like “Additional Information for California Residents.”

Under that heading, you’ll typically see:

• A recap of the categories of personal information collected in the last 12 months
• A statement about whether information is sold or shared
• A breakdown of consumer rights: access, deletion, correction, portability, opt‑out of sale/share, and limitation of sensitive data use
• A description of how to submit requests and how the company verifies identity

Here’s the kind of language you can adapt:

“If you are a California resident, you have the right to request access to the personal information we have collected about you in the past 12 months, the right to request deletion of certain information, the right to correct inaccurate information, the right to opt out of the sale or sharing of your personal information, and the right to limit the use and disclosure of sensitive personal information, subject to certain exceptions.”

This example of a CCPA privacy policy approach works particularly well when you serve EU and UK customers too, because you can clearly distinguish between GDPR rights and CCPA rights without confusing everyone.

Example 3: Media or content site with advertising partners

Publishers, blogs, and ad‑supported content sites usually have more complex ad‑tech ecosystems. That means their examples of CCPA privacy policy examples for your website need to be more explicit about who gets data and why.

A strong example includes:

• A section explaining use of cookies, pixels, and similar technologies
• A list or description of major ad partners and analytics providers
• A clear explanation that sharing identifiers and browsing behavior with ad partners may qualify as a “sale” or “sharing” under California law
• A direct path to a Do Not Sell or Share My Personal Information mechanism

A publisher might say something like:

“We partner with third-party advertising networks to deliver personalized advertisements on our website and other websites. These partners may collect identifiers (such as cookie IDs and IP addresses) and internet activity information (such as pages viewed and links clicked) to provide cross-context behavioral advertising. Under California law, this activity may be considered a ‘sale’ or ‘sharing’ of personal information. California residents can opt out of this activity by clicking the ‘Do Not Sell or Share My Personal Information’ link in the footer of our website.”

This is one of the best examples of CCPA privacy policy examples for your website if you rely heavily on programmatic ads, because regulators have repeatedly focused on ad‑tech practices in enforcement.

Example 4: Mobile app with location and device data

Mobile-first companies often collect data that feels more sensitive to users: precise location, device identifiers, app usage analytics. A thoughtful example of a CCPA privacy policy for a mobile app doesn’t bury that fact.

Instead, it:

• Calls out location data explicitly
• Distinguishes between precise and approximate location
• Explains what happens if the user turns off location permissions
• Clarifies whether location is shared with marketing or analytics vendors

Sample language you might see in a strong mobile-focused example of CCPA privacy policy text:

“With your permission, we collect precise geolocation information from your mobile device to provide location-based features, such as finding nearby stores and delivering localized content. You can stop the collection of precise location information at any time by changing the settings on your device. We do not sell your precise geolocation information, but we may share approximate location information with service providers who help us analyze app usage and performance.”

This kind of transparency is increasingly important as regulators and consumers pay closer attention to location tracking. The California Attorney General has highlighted location data in several enforcement actions and public statements.

Example 5: Small service business using a simple, plain‑language CCPA disclosure

Not every business needs a 5,000‑word policy. One of the more underrated examples of CCPA privacy policy examples for your website is the small professional service firm: a local accountant, a design studio, or a boutique consulting shop.

A realistic small-business example keeps it lean:

• Lists the limited categories of data collected (contact details, billing information, communications)
• States clearly that they do not sell or share personal information
• Explains that they use data only to provide services, maintain records, and comply with legal obligations
• Provides an email address and mailing address for CCPA requests

You might see language like:

“We do not sell or share your personal information as those terms are defined under California law. We only use your information to provide our services to you, manage our relationship with you, and comply with our legal and regulatory obligations.”

For many small operations, this kind of example of a CCPA privacy policy is realistic and aligned with how they actually work, rather than copying a giant tech company’s policy that has no connection to their practices.

Example 6: Retail brand integrating CCPA with loyalty programs

If you run a loyalty or rewards program, your CCPA obligations get more interesting. The law has specific rules on financial incentives when you offer discounts or perks in exchange for personal information.

One of the better examples of CCPA privacy policy examples for your website in retail includes:

• A section called “Notice of Financial Incentive”
• A description of the loyalty program benefits (discounts, early access, birthday offers)
• An explanation of what data is required to participate (email, phone number, purchase history)
• A high-level explanation of how the value of the data is calculated
• Instructions on how to opt out of the program while retaining rights

Sample wording:

“We offer a rewards program that provides members with exclusive discounts and promotions in exchange for providing personal information, such as your name, email address, and purchase history. We may use this information to personalize offers and improve our products. We estimate the value of your personal information based on the value of the discounts and offers provided, including the expense related to maintaining the program. You can opt out of the rewards program at any time by contacting us at the email address listed below, but you may lose access to member-only benefits.”

If your business has any kind of VIP or loyalty program, you should be looking at these kinds of real examples when drafting your own privacy policy.

Example 7: B2B company handling employee and applicant data

The CCPA (as amended by the CPRA) also covers certain employment-related data. That means an honest set of examples of CCPA privacy policy examples for your website should include how companies talk about employees, contractors, and job applicants.

A solid B2B example includes:

• A separate notice for job applicants and employees
• Categories like identifiers, professional or employment-related information, education information, and in some cases, sensitive personal information (such as Social Security numbers for payroll)
• A description of business purposes: hiring, payroll, benefits administration, compliance
• A statement that the company does not sell or share employee personal information

Here’s the sort of language you might see:

“We collect personal information from job applicants and employees, including identifiers (such as name and contact information), professional or employment-related information (such as work history and qualifications), and, where required by law, Social Security number and bank account information for payroll purposes. We use this information to process applications, manage employment relationships, administer payroll and benefits, and comply with legal obligations. We do not sell or share employee or applicant personal information.”

If your website has a careers page or online application form, your CCPA privacy policy examples for your website should reflect this category of data too.

Key elements you’ll see repeated in the best examples

When you look across all these real examples of CCPA privacy policy examples for your website, the same building blocks keep showing up. If your draft is missing any of these, you know where to focus.

1. Clear description of categories and purposes

Every strong example of a CCPA privacy policy:

• Uses the statutory categories of personal information (identifiers, commercial information, internet activity, geolocation, etc.)
• Gives concrete examples under each category
• Connects each category to specific business or commercial purposes

The California Attorney General’s office has emphasized clarity on categories and purposes in its CCPA enforcement examples and guidance. If your policy just says “we collect information to improve our services,” that’s vague. Stronger examples spell it out.

2. Honest disclosure about selling or sharing data

Since the CPRA took effect, “selling” and “sharing” are separate concepts, and many businesses got this wrong early on. The best examples of CCPA privacy policy examples for your website:

• Use the current terminology: sell, share, and cross-context behavioral advertising
• Distinguish between disclosing data to service providers and selling/sharing data with third parties
• Provide a clear opt‑out mechanism if there is any sale or sharing

For reference, the official text of the law and regulations is available on the California Legislature and Attorney General sites, such as the California Civil Code sections for the CCPA/CPRA.

3. Practical instructions for exercising rights

Real examples of CCPA privacy policy examples for your website don’t just say “you have rights.” They tell people exactly how to use them. Look for language like:

• A toll‑free number or web form for CCPA requests
• An email address dedicated to privacy inquiries
• A description of verification steps (matching information, using account log‑in, etc.)
• Timelines for responses (usually within 45 days, with a possible extension)

The California Privacy Protection Agency (CPPA) and Attorney General both stress that rights must be easy to exercise, not hidden behind friction or dark patterns.

4. Updated references to 2024–2025 developments

Policies written in 2019 look dated now. Some of the better 2024–2025 examples of CCPA privacy policy examples for your website:

• Explicitly reference the California Privacy Rights Act (CPRA) as an amendment to the CCPA
• Mention newer rights: correction of inaccurate information and limitation of sensitive personal information use
• Reflect the trend toward data minimization and purpose limitation, which the CPPA has highlighted in proposed regulations

If your policy still talks only about access and deletion, you’re behind the curve.

How to adapt these examples of CCPA privacy policy examples for your website

Copy‑pasting someone else’s policy is a bad idea. Your data practices are different, and enforcement agencies can spot boilerplate a mile away. Instead, use these examples as patterns.

Here’s a practical way to work from examples of CCPA privacy policy examples for your website without getting yourself into trouble:

• Start with a simple inventory of what you actually collect: sign‑up forms, checkout pages, analytics tools, ad partners, support channels.
• Map each data point to a CCPA category and purpose. If you can’t justify a purpose, ask why you’re collecting it.
• Look back at the examples that resemble your business model: e‑commerce, SaaS, media, mobile app, small service business, or B2B employer.
• Borrow the structure and plain‑language style, not the exact promises. If you don’t sell data, say so clearly. If you do share data for advertising, own it and provide an opt‑out.

For more background on privacy best practices and consumer expectations, organizations like the Electronic Frontier Foundation and major universities (for example, Harvard’s Berkman Klein Center) regularly publish research and commentary that can help you pressure‑test your own approach.

FAQ: examples of CCPA privacy policy questions website owners ask

What is a simple example of CCPA language I can use about selling data?

A straightforward example of CCPA privacy policy wording about selling or sharing data might be:

“We do not sell your personal information for money. However, we may share identifiers and internet activity information with third-party advertising partners to show you more relevant ads. Under California law, this may be considered a ‘sale’ or ‘sharing’ of personal information. You can opt out of this activity by clicking the ‘Do Not Sell or Share My Personal Information’ link at the bottom of our website or by submitting a request using the methods described below.”

This keeps the legal meaning intact while staying understandable.

Are there examples of CCPA privacy policy language for businesses that don’t sell data at all?

Yes. Many of the best examples of CCPA privacy policy examples for your website in low‑data businesses simply say:

“We do not sell or share your personal information as those terms are defined under California law. We only disclose your personal information to our service providers who assist us in operating our business, such as payment processors and hosting providers, and we require them to use your information only as instructed by us.”

If that’s accurate for you, it’s a clean, honest way to reassure visitors.

Do I need different CCPA privacy policy examples for mobile and desktop versions of my site?

You don’t need separate policies, but your single policy should reflect all the ways you collect and use data, including in your mobile app or mobile‑optimized site. Many real examples of CCPA privacy policy examples for your website simply add a section labeled “Mobile Applications” or “When You Use Our App” and describe app‑specific data like push notifications, camera access, or precise location.

Where can I find more real examples of CCPA privacy policy examples for my website?

Look at companies that:

• Operate nationally in the U.S.
• Clearly label a “California Privacy Notice” or “Your California Privacy Rights” section
• Have updated their policies since 2023

Use those as reference, not templates. Combine what you learn from multiple real examples of CCPA privacy policy examples for your website, then tailor the result to your own data practices and risk tolerance.

This isn’t legal advice, and you should talk with a qualified attorney if you handle sensitive data or operate at scale. But if you study and adapt the best real‑world examples of CCPA privacy policy examples for your website, you’ll be far closer to a policy that regulators can live with and users can actually understand.