Best Examples of E‑Commerce Website Disclaimer Examples for 2025

Real‑World Examples of E‑Commerce Website Disclaimer Examples

Let’s start where most store owners want to start: seeing what this actually looks like in practice. The best examples of e‑commerce website disclaimer examples share a few traits:

• They’re written in human language, not legalese.
• They reflect how the store actually operates.
• They appear in more than one place (footer, checkout, policy pages).

Here are several realistic, ready‑to‑edit examples you can use as talking points with your attorney.

1. General “Use at Your Own Risk” Store Disclaimer

Every online store should have a general disclaimer that sets expectations and limits liability for how visitors use the site.

Sample clause:

General Disclaimer
The information, products, and services on this website are provided “as is” and “as available” without any warranties of any kind, either express or implied. While we work to keep product descriptions, pricing, and availability up to date, we do not guarantee that the website will be error‑free, uninterrupted, or free of inaccuracies. Your use of this website and purchase of products is at your own risk. To the fullest extent permitted by law, we disclaim all warranties, including implied warranties of merchantability and fitness for a particular purpose.

This kind of language appears in many examples of e‑commerce website disclaimer examples because it frames the overall relationship between the store and the shopper.

2. Product Description and Accuracy Disclaimer Example

With supply‑chain disruptions and constant catalog updates, no store can keep every detail perfect. That’s why many of the best examples of e‑commerce website disclaimer examples include a product‑information disclaimer.

Sample clause:

Product Information and Availability
We make reasonable efforts to display accurate product descriptions, images, prices, and availability information. However, errors may occur and product colors, dimensions, and other details may vary from what appears on your screen. We reserve the right to correct any errors and to change or update information at any time without prior notice, including after you have submitted an order. If a product listed on the website is not as described when received, your sole remedy is to return it in unused condition in accordance with our Return Policy.

If your store relies heavily on manufacturer‑supplied content, this kind of disclaimer becomes even more important.

3. Health, Wellness, or Supplement Store Disclaimer Example

If you sell anything that touches health—supplements, wellness devices, ergonomic gear—regulators expect clear disclaimers. The FDA’s dietary supplement rules, for example, require specific disclaimers when you make structure/function claims.

You can review FDA guidance on dietary supplements here: https://www.fda.gov/food/dietary-supplements

Sample clause (wellness products):

Health and Wellness Disclaimer
Products and information provided on this website are for general informational purposes only and are not intended to diagnose, treat, cure, or prevent any disease. Statements regarding dietary supplements have not been evaluated by the U.S. Food and Drug Administration. You should not rely on this website as a substitute for professional medical advice, diagnosis, or treatment. Always consult your physician or other qualified health provider with any questions you may have regarding a medical condition before using our products.

This mirrors the tone you’ll see in real examples on large wellness e‑commerce sites, which often reference FDA standards or link to educational resources such as the National Institutes of Health (NIH): https://ods.od.nih.gov/

4. AI Recommendations and Personalization Disclaimer Example (Very 2025)

Personalized product suggestions powered by AI are now standard in mid‑size and enterprise e‑commerce platforms. If you’re using AI‑driven recommendations, chatbots, or virtual try‑ons, your disclaimer should acknowledge that these tools can be wrong.

Sample clause:

AI Tools and Recommendation Disclaimer
Our website may use automated systems, including artificial intelligence and machine‑learning tools, to provide product recommendations, virtual try‑ons, size suggestions, and customer support. These tools are provided for convenience and informational purposes only and may not always be accurate or suitable for your individual situation. You are responsible for reviewing product details and using your own judgment before making a purchase. We do not guarantee any outcome or result based on AI‑generated content or recommendations.

In 2024–2025, this type of language is quietly showing up in more examples of e‑commerce website disclaimer examples, especially in fashion, beauty, and home‑improvement niches.

5. Shipping, Delays, and Force Majeure Disclaimer Example

Since 2020, shipping volatility has become a permanent part of online retail. Customers may still blame you for carrier delays, customs bottlenecks, or weather events unless your disclaimer sets expectations.

Sample clause:

Shipping and Delivery Disclaimer
Estimated delivery dates are provided for convenience only and are not guaranteed. Actual delivery times may be affected by carrier delays, customs processing, weather conditions, labor disputes, or other events beyond our reasonable control. Title and risk of loss pass to you upon our delivery of the order to the carrier. We are not liable for delays once an order has been handed over to the shipping carrier, but we will work with you and the carrier to help track and resolve delivery issues where possible.

You’ll see similar wording in many real examples from major retailers that ship internationally.

6. Third‑Party Services and Payment Processor Disclaimer Example

Modern e‑commerce stacks rely on outside tools: PayPal, Stripe, Klarna, Google Pay, embedded apps, and more. These integrations should be acknowledged in your disclaimer.

Sample clause:

Third‑Party Services and Payment Processors
Our website may include links to third‑party websites or services and may allow you to complete payments using third‑party payment processors. These third parties are independent from us, and we do not control, endorse, or assume responsibility for their content, policies, or practices. Your use of any third‑party website or service, including payment processors, is at your own risk and is subject to that third party’s terms and privacy policy. We are not responsible for any loss or damage arising from your use of third‑party services.

Many of the best examples of e‑commerce website disclaimer examples highlight that the store is not liable for what happens once the user enters a third‑party environment.

7. User‑Generated Content and Reviews Disclaimer Example

If you allow customer reviews, Q&A, or uploaded photos, you need to clarify that you’re not endorsing everything users post.

Sample clause:

User Content and Reviews
Our website may display reviews, ratings, comments, images, or other content submitted by users. These views are those of the individual contributors and do not necessarily reflect our opinions or positions. We do not routinely monitor all user‑generated content and are not responsible for its accuracy, reliability, or legality. We reserve the right, but are not obligated, to remove or edit user content at our discretion. Reliance on any user‑generated content is at your own risk.

This is a standard pattern in many real examples on marketplaces and direct‑to‑consumer brands that lean heavily on social proof.

8. Pricing Errors and Promotion Disclaimer Example

With complex promotions, dynamic pricing, and multiple currencies, a clean pricing disclaimer is non‑negotiable.

Sample clause:

Pricing, Promotions, and Errors
All prices are shown in U.S. dollars unless otherwise stated and are subject to change without notice. We may, at our discretion, offer limited‑time promotions, discounts, or coupon codes. We reserve the right to modify or cancel promotions at any time. In the event that a product is listed at an incorrect price or with incorrect information due to typographical error, system error, or error in pricing or product information received from our suppliers, we reserve the right to refuse or cancel any orders placed for such product, even if the order has been confirmed.

You’ll see similar language in many examples of e‑commerce website disclaimer examples for electronics, fashion, and travel.

How to Use These Examples of E‑Commerce Website Disclaimer Examples

Looking at real examples is helpful, but the way you implement them matters just as much as the wording.

Placement: Where These Disclaimer Examples Belong

In 2024–2025, the pattern used by most serious online retailers looks like this:

• A dedicated “Disclaimer” or “Legal” page linked in the footer.
• Shorter disclaimer snippets embedded in:
  • Checkout flow (near the “Place Order” button).
  • Product pages (for health, safety, or age‑restricted items).
  • Pop‑ups or banners for shipping delays or policy changes.

The best examples of e‑commerce website disclaimer examples don’t hide the fine print. They surface the right warning at the right time, especially for higher‑risk products or international shipping.

Customizing for Your Industry and Location

A generic example of an e‑commerce website disclaimer is better than nothing, but regulators care about context:

• Health products: Look at FDA and NIH resources so your health‑related disclaimers don’t contradict current guidance.
  • FDA: https://www.fda.gov/consumers/consumer-updates
  • NIH: https://www.nih.gov/health-information
• Children’s products: U.S. merchants should consider guidance from the Consumer Product Safety Commission (CPSC): https://www.cpsc.gov/
• Financial products or advice: You’ll need much more specific disclaimers around risk, no guarantees, and not providing individualized financial advice.

Local consumer‑protection laws (for example, in the EU, UK, or California) can also affect what’s allowed in your disclaimers, especially around returns and mandatory warranties.

Trends Shaping E‑Commerce Disclaimers in 2024–2025

When you look at fresh examples of e‑commerce website disclaimer examples from major brands right now, a few patterns stand out.

Privacy, Data, and Tracking Language Is Getting Sharper

Between GDPR, the California Consumer Privacy Act (CCPA), and ongoing state‑level privacy laws, privacy notices and disclaimers are no longer an afterthought. While your Privacy Policy does most of the heavy lifting, many stores now add a short disclaimer that:

• Reminds users that cookies and tracking tools are in use.
• Explains that certain features won’t work if tracking is disabled.
• Points to the full Privacy Policy for details.

Sample short data disclaimer:

By using this website, you acknowledge that certain information may be collected automatically through cookies and similar technologies to operate and improve our services. For details, please review our Privacy Policy.

AI, Influencers, and Social Commerce

As more brands sell directly through social platforms and use influencers, you’ll see examples include:

• Disclaimers that affiliate links or sponsored content may be present.
• Clarifications that influencer statements are their own opinions.

Sample influencer/affiliate disclaimer:

Some content on this website or our social media channels may include affiliate links or sponsored partnerships. We may receive a commission if you purchase products through these links. Opinions expressed by influencers or partners are their own and do not necessarily reflect our views.

This kind of language is aligned with guidance from the U.S. Federal Trade Commission (FTC) on endorsements and testimonials: https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides

FAQ: Examples of E‑Commerce Website Disclaimers

What is an example of a basic e‑commerce website disclaimer?

A classic example of a basic disclaimer is a short paragraph in your footer that says the site is provided “as is,” that information may not be perfect, and that use of the site is at the visitor’s own risk. It usually also points to your Terms of Use and Privacy Policy for more detail.

Do I really need different disclaimer examples for different product types?

If you sell only low‑risk items (like T‑shirts or posters), a general disclaimer might cover most issues. But once you move into health, beauty, electronics, or anything that could cause injury or financial loss, you should look at specific examples of e‑commerce website disclaimer examples tailored to that risk. Health and supplement stores, for instance, almost always use specialized medical and FDA‑style disclaimers.

Can I copy real examples of e‑commerce website disclaimer examples from big brands?

You can absolutely read and study them, but copying word‑for‑word is a bad idea. Their wording reflects their specific operations, jurisdictions, and risk tolerance. Use those real examples as inspiration, then work with a lawyer to adapt them to your store, your customers, and the countries where you ship.

Where should I put a disclaimer on my online store?

Most stores use a combination of placements: a dedicated Disclaimer or Legal page linked in the footer, plus shorter disclaimer snippets near the checkout button, on sensitive product pages, and in account‑registration forms. The best examples of e‑commerce website disclaimer examples make the most important warnings visible at the moment of decision, not buried on a page nobody reads.

Are disclaimer examples enough, or do I also need Terms and a Privacy Policy?

Disclaimers are only one part of your legal stack. You should also have Terms of Use/Terms of Sale and a Privacy Policy that comply with the laws where you operate and where your customers live. Disclaimers support those documents; they don’t replace them. Studying examples of e‑commerce website disclaimer examples is a smart start, but they should sit inside a broader legal framework drafted with professional advice.

Bottom line: Examples of e‑commerce website disclaimer examples are incredibly helpful as a starting point, especially when you’re updating your store for 2024–2025 realities like AI tools, social commerce, and global shipping. Treat these examples as working drafts, sanity‑check them against trusted resources like the FDA, NIH, FTC, and CPSC, and then have a qualified attorney tune them for your specific business before you hit publish.