In the digital age, contests and giveaways have become popular tools for brands to engage with their audience on social media. However, it’s essential to include disclaimers to clarify the rules, ensure compliance with legal standards, and protect your brand from potential liabilities. Below are three practical examples of social media disclaimers tailored for contests and giveaways.
This disclaimer is suitable for a general contest where participants must follow specific rules to enter and win. It ensures that participants understand the contest’s regulations and that the platform is not liable.
This contest is in no way sponsored, endorsed, or administered by, or associated with Facebook, Instagram, or Twitter. By entering this contest, you acknowledge that you release these platforms from any responsibility and agree to their terms of service. Participants must be at least 18 years old and reside in the United States to be eligible. All entries must be received by [insert date]. The winner will be announced on [insert date] and must respond within 48 hours to claim their prize.
When collaborating with influencers or other brands for a giveaway, it’s crucial to clarify the terms and the nature of the partnership. This disclaimer helps manage expectations and clarify any affiliations.
This giveaway is sponsored by [Your Brand] in collaboration with [Influencer/Partner Name]. This promotion is in no way sponsored, endorsed, or administered by, or associated with Instagram. By participating, you confirm that you are 18 years of age or older and you release Instagram from any liability. To enter, follow [Your Brand’s Instagram account] and [Partner’s account], like this post, and tag three friends in the comments. Contest ends on [insert date]. The winner will be notified via direct message and must claim their prize within 72 hours.
This disclaimer is ideal for contests or giveaways that do not require a purchase to enter, which is a common requirement for compliance with legal guidelines.
No purchase is necessary to enter or win this contest. Open to residents of [Country/State] aged 18 years or older. This contest is not sponsored, endorsed, or administered by, or associated with, [Social Media Platform]. By participating, you acknowledge that you understand the rules and agree to abide by them. Entries must be submitted by [insert date]. Winners will be chosen at random and announced on [insert date]. To claim your prize, you must respond within 24 hours of notification.