When sports teams collaborate with sponsors, it’s essential to include a legal sponsorship disclaimer. This ensures transparency regarding the relationship between the team and the sponsor, protecting both parties from potential legal issues. Below are three practical examples that illustrate how to craft a legal sponsorship disclaimer for a sports team.
In the context of a Major League Soccer (MLS) team, the sponsorship agreement includes various promotional activities, from jersey branding to social media posts. A clear disclaimer helps fans understand the nature of the sponsorship.
“The [Team Name] is proudly sponsored by [Sponsor Name]. While we value our partnership, please note that the views and opinions expressed in promotional materials associated with [Sponsor Name] do not necessarily reflect those of [Team Name]. Our commitment remains to our fans and community.”
Notes: This disclaimer can be placed on team websites and during match broadcasts to ensure visibility.
High school sports teams often rely on local businesses for sponsorship. It’s crucial to communicate the sponsorship’s role to parents, students, and the community clearly.
“The [School Name] Athletic Department would like to acknowledge our sponsor, [Sponsor Name]. The support provided by [Sponsor Name] is vital for our programs. However, please be aware that the sponsorship does not imply endorsement of the products or services offered by [Sponsor Name]. Our focus remains on providing a positive sports experience for our student-athletes.”
Notes: This disclaimer should be included in the school’s athletic handbook and on promotional materials distributed at games.
Community sports leagues often engage with multiple sponsors for events and tournaments. A well-structured disclaimer informs participants about the relationship with sponsors.
“We would like to extend our gratitude to our sponsors, including [Sponsor Name], for supporting the [League Name] events. While their financial contributions are appreciated, please note that participation in our league does not equate to an endorsement of their products or services by [League Name]. The league is committed to maintaining a fair and inclusive environment for all participants.”
Notes: This disclaimer can be printed on event flyers and included in registration forms to ensure all participants are informed.
By using these clear and concise examples of a legal sponsorship disclaimer for a sports team, you can effectively communicate the nature of sponsorship relationships and protect both the team and the sponsor legally.