Best examples of legal sponsorship disclaimer examples

Real‑world examples of legal sponsorship disclaimer examples

Let’s start where most people actually need help: the wording. Below are realistic, plain‑English examples of legal sponsorship disclaimer examples you can adapt. I’ll flag what each one does legally and where it works best.

Example of a short website sponsorship disclaimer

Use this on a blog, resource page, or review site that receives money or in‑kind support from brands:

Sponsorship Disclosure
Some of the content on this site is created in partnership with sponsors. When you see content labeled as “Sponsored,” it means we received payment, free products, or other value from a brand. We only accept sponsorships that align with our editorial standards, and sponsors do not control our final opinions or recommendations.

Why this works:

Clearly signals that money or value changed hands.
Explains what “sponsored” means in practice.
States that editorial control is retained, which regulators like the U.S. Federal Trade Commission (FTC) expect to be honest and not misleading.

For updated guidance on endorsement and sponsorship transparency, see the FTC’s Endorsement Guides: https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides

Example of a YouTube / video sponsorship disclaimer (spoken + written)

Creators now need both on‑screen and spoken disclosures. Here’s a practical example of language you can use at the start of a sponsored video:

Spoken (first 30 seconds):
“This video is sponsored by [Brand]. That means they paid to support this video. I’ll show you their product, but they don’t get to approve what I say, and all opinions are my own.”

Description box:
This video is sponsored by [Brand]. We received financial compensation and/or free products in connection with this video. Our views are based on our own experience and are not reviewed or approved by [Brand] before posting.

These examples include both the fact of payment and the independence of opinions, which matches the FTC’s expectations that disclosures be clear, conspicuous, and hard to miss.

Podcast sponsorship disclaimer example for host‑read ads

Podcast hosts often blend ads into the show. Regulators have made it clear that “buried” disclosures are a problem. Try this structure:

Before the ad segment:
“We’re going to take a quick break for a message from one of our sponsors.”

At the start of the read:
“This episode of [Podcast Name] is sponsored by [Brand]. [Brand] is supporting the show financially, and this segment is an advertisement.”

You can add a short note in the show notes:

This episode includes paid sponsorships. Sponsors support production costs but have no control over editorial content.

These are simple but effective examples of legal sponsorship disclaimer examples for audio‑only content.

Email newsletters are a major sponsorship channel in 2024–2025, especially in B2B and creator ecosystems. Here’s a clear pattern:

Header line:
This issue is sponsored by [Brand].

Banner text or footer disclosure:
Sponsorship Disclosure: [Brand] has paid to appear in this newsletter. Sponsored placements are clearly labeled, and we do not share your personal information with sponsors unless you choose to interact with their content or offers.

This wording does two important things: it discloses payment, and it reassures subscribers about privacy—aligned with data protection expectations in the U.S. and internationally.

Event sponsorship disclaimer example (conferences, webinars, meetups)

Events create more complex risk: signage, speaking slots, and perceived endorsement. Here’s an example of language for event programs, registration pages, and slides:

Program or website footer:
Sponsors help make this event possible through financial and in‑kind support. Their participation does not constitute an endorsement of their products, services, views, or policies by [Organizer Name]. Views expressed by speakers are their own.

Slide before sponsored sessions:
This session is sponsored by [Brand]. Sponsorship supports event costs but does not imply that [Organizer Name] endorses [Brand] or its products.

These are some of the best examples of short, direct disclaimers that protect the organizer while staying readable for attendees.

Nonprofit and charity sponsorship disclaimer example

Nonprofits must walk a fine line: they need sponsor money, but they cannot appear to sell their reputation. Here’s a practical template:

[Organization Name] receives financial and in‑kind support from corporate and community sponsors. Sponsorship does not influence our mission, programs, or policy positions, and it does not imply endorsement of any sponsor’s products, services, or political activities.

If you’re a U.S. charity, you should align this with IRS guidance on charitable sponsorships and unrelated business income: https://www.irs.gov/charities-non-profits/charitable-organizations/charitable-contributions

On TikTok, Instagram, and similar platforms, disclosure has to be blunt and visible. Hashtags alone are often not enough. Here’s how creators are updating their language in 2024–2025:

Caption for a sponsored post:
Paid partnership with @Brand. They sponsored this post, and I received [payment/free product]. I’m sharing my honest opinion and experience. #ad

Story / Reel overlay text:
“Paid partnership with @Brand” or “Sponsored by @Brand” in large, readable text for the entire time the ad content appears.

The FTC has warned that vague tags like #sp or #collab are not clear enough. Clear phrases like “Paid partnership” or “Sponsored by” are safer examples of legal sponsorship disclaimer examples.

For a deeper look at online influencer rules, see the FTC’s business guidance on social media influencers: https://www.ftc.gov/business-guidance/resources/influencers-guide-building-your-brand

How to choose the right example of sponsorship disclaimer for your situation

Not every disclaimer fits every channel. The best examples are tailored to:

Who is paying you (brand, agency, nonprofit, government)
What they get (logo placement, content control, product reviews, speaking slots)
Where the message appears (web, app, print, live event, email, audio, video)

A few practical rules of thumb:

The more control a sponsor has over your content, the stronger and more obvious the disclaimer should be.
If money, free products, or other benefits are involved, you need some form of sponsorship or advertising disclosure.
If your audience could reasonably think your content is independent when it isn’t, you need to fix that perception with clear language.

When reviewing different examples of legal sponsorship disclaimer examples, look for four ingredients:

A clear label (Sponsored, Advertisement, Paid Partnership).
A simple explanation that money or value was exchanged.
A statement about editorial independence, if it’s true.
A reminder that nothing is professional advice, if you’re in sensitive fields (health, finance, law).

Updated 2024–2025 trends affecting sponsorship disclaimers

Sponsorship law isn’t static. A few 2024–2025 trends should shape how you write your disclaimers:

Stricter enforcement for influencers and creators

Regulators in the U.S., U.K., and EU are paying close attention to influencer marketing. In the U.S., the FTC has:

Updated its Endorsement Guides to emphasize clear, unavoidable disclosures.
Brought cases against brands and influencers for hidden sponsorships.

That means your examples of legal sponsorship disclaimer examples should avoid:

Tiny, low‑contrast text.
Disclosures that disappear in a few seconds.
Legal jargon that ordinary viewers won’t understand.

Plain English wins. “Paid partnership with [Brand]” is better than “Compensated promotional consideration.”

AI‑generated content and sponsorship

As AI tools become normal in marketing, another layer appears: was the content sponsored, and was it also generated or assisted by AI? In 2025, brands and publishers are starting to combine two disclosures:

This article was produced with AI assistance and is sponsored by [Brand]. The sponsor did not review or approve the final content.

If you use AI plus sponsorship, your best examples should be honest about both.

Health, finance, and legal topics face higher scrutiny

If you publish sponsored content about health, medicine, investments, or legal issues, you’re in a higher‑risk category. You may need two disclaimers:

A sponsorship disclaimer, and
A “not professional advice” disclaimer.

For health‑related sponsorships, look at how reputable organizations handle sponsorship and medical information, such as:

Mayo Clinic: https://www.mayoclinic.org
National Institutes of Health (NIH): https://www.nih.gov

Your own examples of legal sponsorship disclaimer examples in these fields might look like this:

This content is sponsored by [Brand]. It is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have.

Building your own best examples of legal sponsorship disclaimer examples

You don’t have to copy any single template word for word. Instead, treat these as building blocks.

Start by answering three questions in plain language:

Who paid for or supported this content or event?
What exactly did they pay for? (placement, exposure, content, access)
What might a reasonable person misunderstand if you didn’t explain it?

Then craft an example of a disclaimer that:

Names the sponsor or at least labels the content as sponsored.
States that money or value was exchanged.
Clarifies the limits of any endorsement or advice.

For instance, a sponsored review on a tech blog might say:

We received this product for free from [Brand] and were paid to create this review. We chose our own testing methods and [Brand] did not review this article before publication.

A government‑related sponsorship (say, a city partnering with a local business for a festival) might use:

Sponsorship by [Business Name] helps fund this program. Sponsorship does not imply that [City/Agency] endorses any commercial products or services.

These are the kinds of real examples that regulators, readers, and sponsors themselves increasingly expect.

Common mistakes to avoid when using sponsorship disclaimer examples

When people grab random examples of legal sponsorship disclaimer examples from the internet, they often inherit someone else’s mistakes. Watch out for:

Vague language like “may include affiliate links or sponsored content” without saying where or how.
Hidden placement (tiny font in a footer, or only on a separate policy page).
Contradictory statements, such as claiming a sponsor has “no influence” when they actually approve every word.
Copying from a different jurisdiction without checking local rules. U.S. FTC guidance is not identical to U.K. or EU rules, even if they’re broadly similar.

If you’re operating at scale (for example, a media company with multiple sponsors), it’s smart to have a lawyer familiar with advertising and consumer protection laws review your standard disclaimers.

FAQ: examples of sponsorship disclaimer language people actually ask for

Q1: Can you give a short example of a sponsorship disclaimer I can use on a blog?
Yes. Here’s a quick version you can adapt:

Some posts on this site are sponsored. That means we may receive payment or free products from brands featured here. Our opinions are our own, and sponsors do not control our editorial content.

Q2: Are hashtag disclosures like #ad enough on social media?
Sometimes, but not always. Regulators expect disclosures to be clear and hard to miss. A best practice is to combine visible text like “Paid partnership with @Brand” at the top of your caption or video with a hashtag such as #ad or #sponsored.

Q3: Do podcasts and live streams really need spoken examples of legal sponsorship disclaimer examples?
Yes. If the audience is primarily listening (podcasts, audio‑only streams), the disclosure should be audible, not only in written show notes. A short spoken line such as “This episode is sponsored by [Brand]” at the start of the ad segment is usually expected.

Q4: What are the best examples of disclaimers for nonprofit sponsors?
The strongest nonprofit disclaimers usually do two things: thank the sponsor and distance the organization from endorsement. For example: “We thank our sponsors for their generous support. Sponsorship does not imply endorsement of any sponsor’s products, services, or views by [Organization Name].”

Q5: Where can I see more real examples of sponsorship and endorsement rules?
The FTC’s business guidance pages provide detailed explanations and sample scenarios for endorsements and sponsored content. Start with the Endorsement Guides and influencer guidance on ftc.gov, and, if you’re in health or finance, look at how organizations like NIH or major hospitals phrase their sponsorship and advertising policies.

None of the examples of legal sponsorship disclaimer examples in this article are legal advice. They are educational samples. Laws vary by country and industry, and you should consult a qualified attorney for advice tailored to your specific situation.

Best examples of legal sponsorship disclaimer examples for 2025