Understanding General Legal Disclaimers for Influencer Partnerships

When influencers engage in partnerships with brands, it’s crucial to provide transparency to their audience about sponsored content. A well-crafted legal disclaimer not only fulfills legal requirements but also fosters trust. Below are three diverse examples of general legal disclaimers specifically tailored for influencer partnerships.

Example 1: Sponsored Content Disclosure

Context

This disclaimer is suitable for influencers who have received compensation for promoting a product or service. It clearly indicates to the audience that the content is sponsored.

This post is sponsored by XYZ Brand. I received compensation for my promotion of their product. However, my opinions are my own and I only recommend products I believe in. Thank you for supporting the brands that support my content!

Notes

• Variations can include mentioning specific products or services.
• Influencers can also choose to specify the nature of their relationship with the brand, such as affiliate partnerships.

Example 2: Affiliate Link Notification

Context

This disclaimer is appropriate for influencers using affiliate links in their content. It informs the audience that the influencer may earn a commission from purchases made through the links.

Please note that some links in this post are affiliate links, which means if you click on them and make a purchase, I may receive a small commission at no extra cost to you. I only recommend products and services that I trust and use myself. Thank you for supporting my channel!

Notes

• Influencers may wish to elaborate on how they select products for promotion to enhance credibility.
• The disclaimer can be placed at the beginning or end of the post, depending on visibility preference.

Example 3: Brand Partnership Acknowledgment

Context

This disclaimer is ideal for long-term partnerships with brands. It emphasizes the collaborative nature of the relationship while reiterating the influencer’s commitment to authenticity.

I’m excited to partner with ABC Company for this campaign! While I am compensated for my collaboration, I want to assure you that my views and opinions are always my own. I only work with brands that align with my values and that I believe will benefit you. Thank you for trusting my recommendations!

Notes

• Influencers can personalize the language to match their tone and audience engagement style.
• It’s essential to update the disclaimer regularly to reflect any changes in partnerships or policies.