Best examples of e-commerce customer review disclaimer examples for 2025

Short, ready-to-use examples of e-commerce customer review disclaimer examples

Let’s start with what you actually came for: usable language. Below are several real‑world style examples of e-commerce customer review disclaimer examples you can adapt. I’ll flag what each one does well and where it fits best.

General product page review disclaimer

“Customer reviews are submitted by verified and non‑verified buyers and reflect their personal opinions. Individual experiences may vary. We do not verify every claim made in reviews, and they should not be interpreted as guarantees of performance.”

Why it works: It tells shoppers three important things in plain English: reviews are opinions, experiences differ, and you’re not promising the same outcome.

Health, wellness, or supplement review disclaimer

“Reviews may describe individual experiences with health, weight, or wellness. Results vary from person to person. Customer reviews are not medical advice and are not evaluated by the Food and Drug Administration (FDA). Always talk with a qualified healthcare professional before making changes to your diet, medication, or lifestyle.”

For anything even remotely health‑related, you want language aligned with FDA and FTC expectations. For background on health claims and risk, see the U.S. Food and Drug Administration’s guidance at fda.gov and the FTC’s advertising guidance at ftc.gov.

“Not typical” results disclaimer for transformational products

“Some reviews describe exceptional or highly favorable results. These experiences are not typical and are not intended to represent or guarantee that any customer will achieve the same results.”

This style of example of e-commerce customer review disclaimer examples is especially important for weight loss, income claims, fitness, and other “transformational” niches where regulators pay close attention.

Moderation and editing disclaimer

“We may moderate, edit, or remove reviews that contain profanity, hate speech, personal information, or unrelated promotional content. We do not alter the core meaning of customer feedback.”

This tells shoppers that you do moderate, but you’re not rewriting people’s opinions. That balance matters under the FTC’s updated review and testimonial rules.

Incentivized or requested review disclaimer

“Some reviewers may have received a discount, free sample, or loyalty points in exchange for submitting a review. Incentivized reviewers are required to share honest opinions, whether positive or negative.”

If you offer any perk for reviews, you need this kind of language. The FTC has been very clear that undisclosed incentives are a problem.

Third‑party platform review disclaimer

“Ratings and reviews shown on this page may include content collected from third‑party platforms. We do not control or endorse reviews hosted on external websites and are not responsible for their accuracy.”

This example of e-commerce customer review disclaimer examples is useful if you pull in Google, Trustpilot, or other external ratings.

AI‑assisted review summary disclaimer (very 2025)

“Review summaries on this page are generated automatically based on customer feedback. They are provided for convenience only and may not reflect every review. We recommend reading individual reviews for more detail.”

With more stores using AI to summarize reviews, this kind of disclaimer is moving from “nice to have” to “smart risk management.”

Why these examples matter in 2025: FTC, fake reviews, and AI

The legal landscape around reviews has tightened significantly. In 2023–2024, the FTC sharpened its focus on fake reviews, undisclosed incentives, and cherry‑picking only positive feedback. The agency’s updated Endorsement Guides and proposed rule on fake reviews (see ftc.gov) make it very clear:

• You can’t post or buy fake reviews.
• You can’t suppress or hide honest negative reviews.
• You must disclose material connections (discounts, free products, affiliate relationships).

Good examples of e-commerce customer review disclaimer examples will not magically save you if you’re breaking those rules. But they do three important things:

• Set expectations so reviews aren’t treated as guarantees.
• Clarify when results are not typical or when health claims aren’t medical advice.
• Show regulators you’re trying to be transparent about how reviews are collected and used.

If you’re selling into the U.S. market, assume the FTC is your main reference point. If you sell to the EU or UK, you also need to track the EU’s Unfair Commercial Practices Directive and the UK Competition and Markets Authority guidance on online reviews.

Category-based examples of e-commerce customer review disclaimer examples

Different industries need different flavors of disclaimer language. Here are more targeted examples of e-commerce customer review disclaimer examples you can adapt by niche.

Beauty, skincare, and cosmetics

“Customer reviews may mention individual experiences with skin, hair, or appearance. Results depend on skin type, usage, and other factors. Reviews are personal opinions and are not intended as dermatological advice. For specific skin concerns, consult a qualified healthcare or skincare professional.”

This kind of disclaimer is your friend when someone writes, “This cream cured my eczema in two days.” You don’t have to censor the review, but you should make it very clear that you’re not promising medical outcomes. For broader skin‑health guidance, many brands point customers to neutral sources like Mayo Clinic instead of pretending to be doctors.

Fitness, weight loss, and performance

“Reviews may describe changes in weight, fitness, or performance. These are personal stories and not guarantees. Results depend on many factors, including diet, exercise, and overall health. Always consult a healthcare professional before starting a new exercise or nutrition program.”

Here, the keyword is variability. Regulators hate implied promises like “you will lose 20 pounds in two weeks.” Your language should consistently say: these are stories, not promises.

Financial, business, or “make money” products

“Some reviews discuss income, sales growth, or business results. These outcomes are not typical and depend on individual effort, market conditions, and other factors outside our control. Past results described in reviews do not guarantee future performance.”

This style of example of e-commerce customer review disclaimer examples helps distance your brand from over‑enthusiastic testimonials that sound like investment advice.

Tech, software, and SaaS

“Customer reviews reflect personal experiences with our software and services. Features, performance, and availability may change over time. Reviews may refer to outdated versions and do not guarantee future functionality.”

Software changes fast. If a 2021 review raves about a feature you no longer support, you want language that quietly acknowledges that reviews are snapshots in time.

Kids’ products and safety‑sensitive items

“Reviews may describe how individual customers use this product with children or in specific environments. Always follow the product’s safety instructions and age recommendations. Customer reviews do not replace safety warnings or official guidance.”

When safety is on the line, you want your legal and compliance team happy. This is where you borrow from safety‑first thinking you’ll see in guidance from agencies like the U.S. Consumer Product Safety Commission.

Where to place these review disclaimer examples on your site

Even the best examples of e-commerce customer review disclaimer examples are useless if they’re buried where no one will see them. Placement matters.

On every product page with reviews
A short, general disclaimer should sit near the review section header or just below the star rating. Keep it to one or two sentences so it doesn’t look like legal clutter.

On dedicated “Reviews” or “Testimonials” pages
If you have a standalone page showing selected customer stories, use a slightly longer disclaimer at the top explaining that:

• Stories are personal, not guarantees.
• Results vary.
• Some reviewers may have received incentives.

In review request emails and SMS
If you offer discounts or loyalty points for reviews, disclose that clearly in the request itself and again when you display those reviews. The FTC expects clear disclosure of incentives, not fine print buried in a policy.

In your Terms of Use or Review Policy
Your detailed review policy can live in your legal section, but it should be written in plain English. Link to it from the review section with something like, “Read our review guidelines.” For inspiration on clear, plain‑language policies, look at how universities and public institutions write for non‑lawyers, for example, digital ethics guidelines from places like Harvard University (different topic, same clarity mindset).

Building your own policy using these examples

Instead of copying and pasting blindly, think of these examples of e-commerce customer review disclaimer examples as building blocks. A practical approach:

Start with a core paragraph
Write one short paragraph that applies to all reviews on your site. It should cover:

• Reviews are personal opinions.
• Experiences vary.
• You don’t guarantee similar results.

Layer on risk‑specific sentences
Add one or two sentences for categories that need more care: health, money, kids’ products, safety, or anything regulated.

Address incentives and moderation honestly
If you incentivize reviews, say so. If you moderate for profanity or spam, say so. The worst look in 2025 is pretending everything is “organic” when you know it isn’t.

Keep the tone human
Lawyers often default to dense, unreadable paragraphs. That might impress other lawyers, but it doesn’t help customers or regulators who increasingly expect clear communication. The FTC has repeatedly emphasized that disclosures must be “clear and conspicuous” — which in practice means short, direct, and hard to miss.

Common mistakes to avoid when writing review disclaimers

Even brands with good intentions trip over the same problems. When you create your own examples of e-commerce customer review disclaimer examples, watch out for these patterns.

Burying the disclaimer in a 20‑page policy
If customers need three clicks and a law degree to find your disclaimer, regulators will not be impressed. Keep a short version right where the reviews appear.

Over‑promising elsewhere on the page
A disclaimer that says “no guarantees” next to a headline that screams “Guaranteed Results in 7 Days” is not going to help you. The overall page has to be consistent.

Using vague, defensive language
Phrases like “to the fullest extent permitted by law” or “we disclaim all liability” might be fine in your Terms of Use, but they’re not great in a review disclaimer aimed at regular shoppers. Aim for clarity over legal theater.

Ignoring non‑English audiences
If you sell globally, consider localized versions of your key disclaimers in your top languages. Disclosures are only effective if people can actually read them.

FAQ: examples of practical customer review disclaimers

Q1: Can you give a short example of a simple review disclaimer for a small online store?
Yes. Here’s a clean, one‑sentence option:

“Customer reviews reflect individual experiences and opinions; they are not claims by our company and do not guarantee similar results.”

That single line works for most general consumer products.

Q2: Do I really need a review disclaimer if I only show star ratings and no written comments?
It’s smart to have one. Even star ratings can imply performance or satisfaction levels. A brief note that ratings are averages based on customer feedback and do not guarantee individual results adds helpful context.

Q3: Are there examples of e-commerce customer review disclaimer examples specifically for incentivized reviews?
A practical option is:

“Some reviewers received a discount, free sample, or loyalty points for submitting a review. Incentives are offered for honest feedback and do not require a positive rating.”

This aligns with the FTC’s expectation that material connections be disclosed clearly.

Q4: Do review disclaimers protect me from all legal risk?
No. They help set expectations and show good‑faith transparency, but they don’t give you a free pass to publish fake reviews, hide negative feedback, or make deceptive claims. Your underlying review practices still need to follow FTC guidance and local consumer protection laws.

Q5: Where can I learn more about legal expectations around reviews and endorsements?
For U.S. businesses, start with:

• The FTC’s Endorsement Guides and FAQs: https://www.ftc.gov
• Health and structure/function claim basics from the FDA: https://www.fda.gov

These aren’t written specifically as examples of e-commerce customer review disclaimer examples, but they explain the rules your disclaimers need to support.

If you treat review disclaimers as part of your overall transparency strategy—not just legal wallpaper—you’ll end up with language that protects your business, respects your customers, and still fits naturally into your product pages.