8 strong examples of affiliate disclaimer examples for product reviews that actually work
Real-world examples of affiliate disclaimer examples for product reviews
Let’s start where you actually need help: concrete wording you can copy, paste, and customize. These examples of affiliate disclaimer examples for product reviews are written with current FTC guidance in mind and tuned for how people really read online in 2024–2025.
Example 1: Short, above-the-fold blog review disclaimer
This works well at the top of a product review article, right under the title or byline:
Disclosure: This review contains affiliate links. If you buy through these links, I may earn a commission at no extra cost to you. I only recommend products I personally use and trust.
Why this works:
- Uses plain language like “affiliate links” and “commission.”
- Clearly ties the commission to the reader’s purchase.
- Reassures readers that recommendations are based on actual use, not just payouts.
You can tweak tone (more formal or more casual), but keep the core structure: affiliate links → commission → no extra cost → honest opinions.
Example 2: Product review with brand relationship disclosure
If a brand sent you a free product and you use affiliate links, your disclaimer needs to cover both. Here’s an example of affiliate disclaimer examples for product reviews in that situation:
Affiliate & sponsorship disclosure: I received this product for free from [Brand] to test and review. This post also contains affiliate links, which means I may earn a commission if you purchase through my links. All opinions are my own, and [Brand] had no say in what I wrote or the rating I gave.
This kind of language matters when you:
- Get free samples
- Are paid a flat fee for the review
- Also use affiliate links to the same product
The FTC expects you to disclose both the free product and the commission potential, not just one or the other.
Example 3: YouTube product review description disclaimer
On YouTube, disclosures in the description are standard, but they still need to be clear and hard to miss. Here’s a platform-friendly example of affiliate disclaimer examples for product reviews:
Affiliate disclosure: Some of the links in this video description are affiliate links. If you click on them and make a purchase, I earn a small commission. This helps support the channel and allows me to keep making videos like this. I only recommend products I actually use and believe in.
Best practice:
- Put this near the top of your description, not buried under a wall of links.
- Also mention the relationship verbally in the video near the first affiliate mention (the FTC treats in-video disclosures as especially important for audiovisual content).
For more detail, the FTC’s own guidance on endorsements and testimonials is worth a read: https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking
Example 4: Instagram / TikTok short-form review caption
Short-form video has less space, but that doesn’t get you off the hook. Here’s a tighter example of affiliate disclaimer examples for product reviews that fits social captions:
Paid partnership & affiliate links: I earn a commission if you buy through the links in my bio or this post. Opinions are 100% my own.
You can also add a story or on-screen text like:
“I earn a commission if you buy through my link.”
Avoid cryptic tags like #sp, #spon, or #collab alone. The FTC has repeatedly said those are not clear to most people.
Example 5: Email newsletter product recommendation section
If you’re doing product reviews in a newsletter, your disclosure needs to be in the email itself, not hidden on a separate page. Here’s an email-friendly example of affiliate disclaimer examples for product reviews:
Affiliate note: Some of the product links in this email are affiliate links. If you decide to buy something after clicking one of these links, I may receive a commission. I only recommend products I’d suggest to a close friend.
You can place this:
- At the top of the email if the whole issue is review-heavy
- Above a specific “Recommended Gear” or “Editor’s Picks” section
Example 6: Amazon Associates–style product review disclaimer
If you’re part of Amazon’s program, you must include the specific Amazon Associates statement in addition to your general affiliate disclosure. A realistic example of affiliate disclaimer examples for product reviews on an Amazon-heavy review site might look like this:
Disclosure: This page contains affiliate links. As an Amazon Associate, I earn from qualifying purchases. That means if you click through and make a purchase, I may receive a small commission, at no additional cost to you. My reviews are based on hands-on testing, expert input, and comparison with competing products.
Amazon’s program policies change from time to time, so always double-check the current required wording in your Associates dashboard.
Example 7: Tech review site with editorial independence statement
Larger review sites often want to emphasize editorial independence. Here’s a more detailed example of affiliate disclaimer examples for product reviews that fits that model:
Affiliate disclosure & editorial policy: Our reviews are written by independent editors and based on our own tests, research, and analysis. When you buy through links on our site, we may earn an affiliate commission from retailers. Commissions never influence our ratings or product choices. Learn more about how we test and review products on our Editorial Policy page.
This style works well when you:
- Have a ratings system (stars, scores)
- Use affiliate links across many brands and retailers
- Want to build long-term trust with a skeptical, research-heavy audience
Example 8: Health or wellness product review with extra care
If you review supplements, wellness gear, or health-related products, your affiliate disclaimer should sit alongside a health disclaimer. Here’s a careful example of affiliate disclaimer examples for product reviews in that niche:
Health & affiliate disclosure: I’m not a medical professional, and this review is for informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. This article contains affiliate links, which means I may earn a commission if you purchase through my links. Always talk with your healthcare provider before starting any new supplement or treatment.
For health topics, it’s smart to also point readers to reputable sources like:
- National Institutes of Health (NIH): https://www.nih.gov
- Mayo Clinic: https://www.mayoclinic.org
These links signal that you respect evidence-based information, not just marketing claims.
How to write your own example of an affiliate disclaimer for product reviews
Now that you’ve seen several real examples of affiliate disclaimer examples for product reviews, let’s break down the building blocks so you can write your own.
A clear affiliate disclaimer for a product review should answer, in plain English:
- What is the relationship? You use affiliate links and may earn a commission.
- When does money change hands? When someone clicks and buys.
- Does it cost the reader more? Usually not—say that if it’s true.
- Does this affect your opinion? State that your views are your own and not bought.
You can mix and match phrasing, but most of the best examples include language like:
“This post contains affiliate links. If you purchase through these links, I may earn a commission at no extra cost to you. All opinions are my own.”
That single sentence covers the key points regulators care about, while still sounding human.
If you want to go a step further, add one more sentence about your review process:
“I base my reviews on hands-on testing, comparison with similar products, and feedback from real users.”
This shifts your disclaimer from purely legal to trust-building.
Where to put these examples of affiliate disclaimer examples for product reviews
Even the best examples of affiliate disclaimer examples for product reviews won’t help you if they’re hidden.
The FTC’s guidance (updated and clarified through 2023 and applied into 2024–2025) emphasizes that disclosures must be:
- Clear and conspicuous
- Unavoidable for a reasonable reader
- Close to the claim or link they relate to
You can read the FTC’s plain-language FAQ here: https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking
For product reviews, that translates into practical placement rules:
- Put a short affiliate disclaimer near the top of the review, above the first affiliate link.
- Repeat shorter reminders near long lists of links (like “The links below are affiliate links…”).
- On mobile, make sure the disclosure appears before the user has to scroll past multiple ads or links.
- On video, combine on-screen text with a spoken disclosure.
A footer-only disclosure (“This site uses affiliate links”) is not enough anymore.
2024–2025 trends affecting affiliate disclaimers in product reviews
A few developments are shaping how creators think about examples of affiliate disclaimer examples for product reviews:
1. Stricter attention to influencers and creators
Regulators in the U.S., UK, and EU have all signaled that they’re watching influencer marketing more closely. The FTC has brought cases where disclosures were:
- Too vague
- Too small or light
- Only visible after clicking “more” or scrolling far down
Expect more enforcement, not less, especially around health, finance, and products aimed at kids.
2. Short-form video and livestream shopping
TikTok Shop, YouTube Shopping, and Instagram product tagging blur the lines between content and commerce. That makes clear, in-the-moment disclosures more important. Verbal statements like “I earn a commission from this link” combined with on-screen text are quickly becoming the baseline.
3. AI-written content and trust
With more AI-generated reviews floating around, readers are more skeptical. Using honest, specific examples of affiliate disclaimer examples for product reviews—and backing them up with real testing notes, pros and cons, and data—helps signal that there’s a real person behind the words.
4. Platform policies
Major platforms are tightening their own rules. For example, YouTube and Amazon both have specific disclosure expectations layered on top of FTC rules. Failing to follow platform policies can get you demonetized even before a regulator ever knocks.
Common mistakes to avoid when using these examples
Even if you start from the best examples of affiliate disclaimer examples for product reviews, there are a few easy ways to mess things up:
Using insider jargon only marketers understand
Phrases like “monetized links” or “sponsored content” can be confusing. Use simple words: affiliate links, commission, paid partnership.
Relying only on hashtags
#ad or #sponsored can help, but they’re not enough alone, especially in long captions. Combine them with a clear sentence in normal language.
Making the text tiny or low-contrast
If readers have to squint or zoom to see the disclaimer, regulators won’t be impressed. On mobile, test your pages the way a normal user would.
Copying someone else’s policy without thinking
Even the best examples need tweaking for your audience and niche. A long, formal paragraph might work for a finance site but feel stiff on a beauty review TikTok.
Forgetting non-English audiences
If you have a multilingual audience, consider translations. The FTC has said disclosures must be in the same language as the content and understandable to the target audience.
FAQ: examples of affiliate disclaimer examples for product reviews
Q1. Can you give a very short example of an affiliate disclaimer for a product review?
Yes. Here’s a minimal version that still hits the key points:
“This review contains affiliate links. If you buy through my links, I may earn a commission, at no extra cost to you.”
Use this near the top of the review, then optionally add a longer version in your site-wide disclosure page.
Q2. Do I need a different affiliate disclaimer for each product review?
Not necessarily. Many sites use a standard template across reviews. But you should adjust your wording when:
- You received a free product or payment from a specific brand.
- You’re reviewing health, finance, or other sensitive products.
- A platform (like Amazon or YouTube) requires specific phrases.
In those cases, use tailored examples of affiliate disclaimer examples for product reviews that mention the brand or type of relationship.
Q3. Is “This post may contain affiliate links” enough by itself?
It’s better than nothing, but it’s not ideal. The FTC prefers disclosures that clearly explain that you earn money if someone buys through your link. A stronger alternative is:
“This post contains affiliate links. If you purchase through these links, I may earn a commission.”
Q4. Do I need affiliate disclaimers in old product reviews I wrote years ago?
If those pages still get traffic and contain affiliate links, yes. In 2024–2025, regulators don’t care when you wrote the review; they care what users see today. It’s worth updating legacy content with one of the better examples of affiliate disclaimer examples for product reviews.
Q5. Where can I learn more about legal expectations for affiliate disclosures?
For U.S. audiences, start with:
- FTC Endorsement Guides FAQ: https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking
- FTC general business guidance: https://www.ftc.gov/business-guidance
If you have a global audience, also check your local consumer protection authority or a qualified attorney.
The bottom line: you don’t need fancy legalese. You need clear, honest language that tells readers how you get paid and when you benefit from their purchases. Use the examples of affiliate disclaimer examples for product reviews above as starting points, then adapt them to your voice, your platforms, and your audience’s expectations.
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