If you sell your brain for a living as a marketing consultant, the fastest way to lose money is a vague contract. That’s where a clear scope of work (SOW) saves you. In this guide, we’ll walk through practical, real-world examples of scope of work for marketing consultation services you can adapt for your own proposals and contracts. Instead of fluffy templates, you’ll see how actual projects are framed: from a three‑month brand strategy engagement to an ongoing fractional CMO retainer. These examples of scope of work for marketing consultation services are written the way clients and lawyers read them—specific, measurable, and tied to business outcomes. We’ll also layer in 2024–2025 marketing realities: AI tools, privacy changes, shifting ad costs, and the pressure to prove ROI. Use this as a reference when you draft or revise your own SOW, whether you’re a solo consultant, small agency, or in‑house marketer hiring outside help.
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