Retainer Agreement Examples for Copywriting Services

Explore practical examples of retainer agreements tailored for copywriting services.
By Jamie

Understanding Retainer Agreements for Copywriting Services

Retainer agreements are essential contracts that establish a long-term relationship between freelancers and their clients. They ensure consistent work and provide clarity on terms, expectations, and compensation. Below are three diverse examples of retainer agreements specifically designed for copywriting services.

Example 1: Monthly Copywriting Retainer for a Startup

For a startup looking to build its brand presence and online content, a monthly retainer is ideal. This retainer agreement ensures the client receives ongoing copywriting services to establish their voice and engage their audience.

Context: This example is for a tech startup that needs regular blog posts, web content updates, and social media copy.

Retainer Agreement:
This Retainer Agreement (“Agreement”) is made effective as of [Start Date] between [Client Name] (“Client”) and [Freelancer Name] (“Freelancer”).

Services Provided:
Freelancer agrees to provide copywriting services including:

  • Four blog posts (500-800 words each) per month
  • Updates to website content as needed
  • Social media copy for ten posts per month

Payment Terms:
The Client agrees to pay the Freelancer $2,000 per month for the services outlined above. Invoices will be sent on the first of each month and are due within 15 days.

Duration:
This Agreement will commence on [Start Date] and will continue for a period of six months, with an option to renew.

Termination:
Either party may terminate this Agreement with a written notice of 30 days.

Notes/Variations:

  • Consider including a clause for additional services if needed.
  • Adjust the number of posts based on client needs.

Example 2: Annual Retainer for Ongoing Marketing Campaigns

This example is for a well-established company requiring ongoing copywriting support for their marketing campaigns. An annual retainer allows for flexibility in the scope of work and ensures availability.

Context: This is meant for a retail company planning multiple marketing campaigns throughout the year.

Retainer Agreement:
This Retainer Agreement (“Agreement”) is made effective as of [Start Date] between [Client Name] (“Client”) and [Freelancer Name] (“Freelancer”).

Services Provided:
Freelancer will provide:

  • Up to 50 hours of copywriting services per year
  • Campaign-specific copy for emails, ads, and landing pages
  • Quarterly strategy meetings to discuss upcoming projects

Payment Terms:
The Client agrees to pay the Freelancer \(18,000 annually, billed at \)1,500 per month. Payments are due on the first of each month.

Duration:
This Agreement is effective from [Start Date] and will continue for one year, automatically renewing unless either party provides a 60-day cancellation notice.

Termination:
This Agreement can be terminated by either party with a written notice of 30 days.

Notes/Variations:

  • Specify any unused hours and whether they can be rolled over.
  • Adjust the hourly rate if additional services are frequently requested.

Example 3: Project-Based Retainer for a Non-Profit Organization

Non-profit organizations often require flexible copywriting services for various projects. A project-based retainer allows for specific goals while also providing the flexibility to adapt to changing needs.

Context: This example is tailored for a non-profit that needs copy for grant applications, newsletters, and website updates.

Retainer Agreement:
This Retainer Agreement (“Agreement”) is made effective as of [Start Date] between [Client Name] (“Client”) and [Freelancer Name] (“Freelancer”).

Services Provided:
Freelancer agrees to provide:

  • Copywriting for up to five grant applications per year
  • Monthly newsletters (up to 1,000 words each)
  • General website content updates as needed

Payment Terms:
The Client agrees to pay the Freelancer $1,500 per month, with invoices sent by the 5th of each month. Payments are due within 15 days.

Duration:
This Agreement will commence on [Start Date] and will continue for one year, with an option for renewal upon mutual agreement.

Termination:
Either party may terminate this Agreement with a written notice of 30 days.

Notes/Variations:

  • Include a clause for expedited services if urgent work arises.
  • Adjust the scope of services based on the organization’s annual goals.