Re-engagement Email Campaign Examples

Understanding Re-engagement Email Campaigns

Re-engagement email campaigns are designed to win back customers who have become inactive or disengaged. These emails remind them of the value your brand offers and encourage them to take action, whether that’s making a purchase, signing up for a service, or simply engaging with your content again. Below, I’ve outlined three diverse, practical examples to inspire your own re-engagement efforts.

Example 1: The Friendly Reminder

Context

This example is perfect for a subscription service that hasn’t seen interaction from a user in a while. It aims to gently remind the subscriber of the benefits they’re missing out on.

“Subject: We Miss You! Here’s What You’ve Been Missing!”

Hello [First Name],
We noticed you haven’t logged into your [Service Name] account for a while. We understand life gets busy, but we don’t want you to miss out on [specific benefits, e.g., exclusive content, special offers].

To show you how much we value you, we’re offering you [a special discount or free trial for a limited time]. Just click the button below to get started!
[CTA Button: Rejoin Us]

We’d love to have you back in our community! Feel free to reply to this email if you have any questions or need assistance.

Warm regards,
[Your Name]
[Company Name]

Notes

• Personalization is key in this email. Use the recipient’s name and reference their past activity.
• Consider segmenting your list by how long they’ve been inactive to tailor the message further.

Example 2: The Exclusive Offer

Context

This example is suitable for e-commerce businesses aiming to rekindle interest from customers who haven’t made a purchase in a while. The goal is to entice them back with a limited-time offer.

“Subject: We’ve Missed You! Enjoy 20% Off Your Next Purchase”

Hey [First Name],
It’s been a while since your last order with us, and we want to make sure you’re still part of the [Brand Name] family. To welcome you back, here’s an exclusive offer just for you!
Enjoy 20% off your next purchase with code WELCOME20.

Browse our latest collection and find something you love: [Link to website]
But hurry! This offer expires in 7 days.
[CTA Button: Shop Now]

Thank you for being a valued customer! We can’t wait to see you again.
Best,
[Your Name]
[Company Name]

Notes

• Include a clear expiration date to create urgency.
• Use high-quality images of your products to entice the customer visually.

Example 3: The Feedback Request

Context

This approach works well for SaaS companies or any service-oriented business. It invites feedback from inactive users and shows that their opinions matter.

“Subject: We Value Your Input! Help Us Improve”

Hi [First Name],
We noticed you haven’t been using [Service Name] lately, and we’re wondering why. Your experience is important to us, and we want to ensure we’re meeting your needs.
Could you take a quick survey to share your thoughts? It’ll only take 2 minutes, and as a thank you, you’ll receive [a discount, bonus, etc.].
[CTA Button: Take the Survey]

We genuinely appreciate your feedback and hope to serve you better in the future.
Thanks for your time!
Sincerely,
[Your Name]
[Company Name]

Notes

• Keep the survey short to increase the chances of completion.
• Offering an incentive can significantly boost participation rates.

These examples of re-engagement email campaign examples are designed to help you reconnect with your audience effectively. Tailor them to fit your brand’s tone and your customers’ needs for the best results!