The best examples of visual content marketing examples: infographics and videos that actually work

Let’s start with what you came for: real examples of visual content marketing examples: infographics and videos that are doing serious work for brands in 2024–2025. These aren’t theoretical. They’re the kinds of campaigns that move metrics—click-through rate, time on page, demo requests, and revenue.

1. HubSpot’s data-driven infographics for lead generation

HubSpot has been using visual content marketing for years, but their best examples are still their long-form, data-heavy infographics that repurpose research reports into snackable visuals. Instead of hiding data in PDFs, they:

• Turn survey findings into vertical infographics optimized for mobile
• Slice those infographics into smaller social tiles for LinkedIn and Instagram
• Gate the full report behind a form, using the infographic as the teaser

A typical example of visual content marketing here: an infographic on email benchmarks by industry. It summarizes open rates, click rates, and unsubscribe trends in one scrollable visual. The result? Strong organic backlinks, more newsletter signups, and a steady stream of qualified leads from organic search.

Why it works:

• It answers a specific question marketers Google every day
• It uses clear charts and icons, not cluttered design
• It’s easy to embed in blog posts and share in decks

This is one of the best examples of how infographics can sit at the center of a content funnel: blog → infographic → gated report → demo.

2. Canva’s educational video shorts on social media

Canva leans heavily into short-form video as a visual content marketing example that sells the product without feeling like a commercial. On TikTok, YouTube Shorts, and Instagram Reels, they publish quick tutorials like:

• “How to design a LinkedIn banner in 30 seconds”
• “3 color combinations that always work”
• “Before/after brand kit makeover”

Each video shows the interface, solves a tiny design problem, and ends with a soft CTA to try the template. These are bite-size examples of visual content marketing examples: infographics and videos because they mix product education with entertainment.

Why it works:

• They focus on one micro-problem per video
• The visuals are clean and fast-paced, built for mobile
• Viewers see themselves using the tool in real time

For SaaS and B2B brands, this is a strong example of how “how-to” videos can be more persuasive than traditional ads.

3. CDC’s public health infographics during COVID-19 and beyond

If you want an example of visual content marketing that has to be accurate, accessible, and easy to understand, look at the CDC. During COVID-19, the CDC published infographics explaining topics like how vaccines work and how to reduce transmission.

These infographics:

• Use simple language and icons
• Are translated into multiple languages
• Are optimized for printing, social sharing, and embedding on third-party sites

This is a strong example of visual content marketing in the public sector: the goal isn’t sales, it’s behavior change. But the same logic applies to brands—clarity, repetition, and distribution across channels.

For marketers, the takeaway from these examples of visual content marketing examples: infographics and videos is that utility beats flash. If your visuals answer real questions, people will share them for you.

4. Duolingo’s TikTok videos as brand-building content

Duolingo’s TikTok presence is one of the best examples of visual content marketing in the last few years. Their mascot, Duo the owl, appears in short, chaotic, meme-driven videos that rarely mention product features.

Why this works as a visual content marketing example:

• The videos are built for the native culture of TikTok, not repurposed ads
• They use recurring characters and inside jokes to build loyalty
• The brand becomes recognizable without heavy-handed selling

This is a different flavor of examples of visual content marketing examples: infographics and videos: instead of explaining, they entertain. Yet the impact is real—Duolingo has reported significant organic user growth linked to their social presence.

For brands, the lesson is simple: not every video needs to be a polished explainer. Sometimes the best examples are scrappy, low-budget, and deeply in tune with platform culture.

5. Salesforce’s “State of Marketing” report visuals

Salesforce publishes an annual “State of Marketing” report, and they don’t just drop a PDF and hope for the best. They:

• Create infographics that summarize key stats by region and industry
• Produce short animated videos highlighting major trends
• Turn charts into social carousels optimized for LinkedIn

These are classic B2B examples of visual content marketing examples: infographics and videos used to support account-based marketing and enterprise sales.

Why it works:

• Visuals make a 100+ page report approachable
• Sales teams can use infographics in decks and outreach
• The visuals generate backlinks from blogs and media citing the data

If you publish original research, this is a playbook worth stealing: lead with visuals, not with a PDF link.

6. Mayo Clinic’s patient education videos

In healthcare, trust is non-negotiable. Mayo Clinic produces clear, medically reviewed videos explaining conditions, treatments, and procedures. For example, their videos on heart disease prevention and treatment options combine:

• Simple animations of what’s happening in the body
• Doctors explaining options in plain language
• Clear next steps for patients

These videos are powerful examples of visual content marketing for a service-based organization: the goal is education, but the outcome is brand preference. Patients who feel informed are more likely to choose Mayo Clinic for care.

This shows that examples of visual content marketing examples: infographics and videos are not just for e-commerce or SaaS. Any organization that needs to explain something complex can benefit.

7. Shopify’s YouTube channel for entrepreneurs

Shopify’s YouTube channel is packed with tutorials, founder interviews, and step-by-step guides like:

• “How to start a t-shirt business from home”
• “How to run your first Facebook ad campaign”
• “Product photography tips with just your phone”

These videos are textbook examples of visual content marketing because they:

• Solve real problems entrepreneurs face daily
• Naturally feature Shopify as the infrastructure behind the scenes
• Drive viewers to try Shopify through free trials and templates

The best examples here are multi-purpose: each video supports SEO (YouTube + Google), email nurture sequences, and social snippets.

8. Nonprofit storytelling with short documentary-style videos

Nonprofits like charity: water and the World Wildlife Fund use short documentary-style videos to connect donors with impact. A typical example of visual content marketing in this space:

• A 3–5 minute video following a community before and after a water project
• On-screen stats about disease reduction, school attendance, or time saved
• A clear ask at the end: donate, sponsor, or share

These are some of the best examples of how video can turn abstract causes into human stories. The visuals carry the emotional weight that text alone rarely achieves.

Why these examples of visual content marketing work in 2024–2025

The patterns behind these examples of visual content marketing examples: infographics and videos are not random. They line up with broader trends in how people consume information and make decisions.

Short attention spans, high expectations

According to multiple industry studies, people skim. They don’t read every word of your blog post, but they do pause for visuals that promise value at a glance. That’s why the best examples of visual content marketing:

• Put the key insight in the first frame or first scroll
• Use clear headings, labels, and captions
• Respect mobile screen sizes and loading speeds

If your infographic requires zooming in on a phone, you’ve already lost.

Visuals support credibility and recall

Research from education and health organizations, including Harvard, shows that visuals improve understanding and recall of complex topics. That’s why medical centers, universities, and government agencies rely on diagrams, charts, and animations.

In marketing, the same principle holds: infographics and videos make your claims feel more concrete. A stat in a paragraph is easy to forget; a clean chart or a 10-second animation sticks.

Algorithms love engagement, and visuals get it

Social and search algorithms reward content that keeps people around. Visual content—especially video—tends to:

• Increase time on page
• Boost click-through to related content
• Generate more shares and comments

That’s exactly why examples of visual content marketing examples: infographics and videos are at the center of modern content strategies. They’re not just decoration; they’re performance drivers.

How to create your own examples of visual content marketing: infographics and videos

Looking at the best examples is helpful, but you need a practical way to build your own. Here’s a straightforward way to approach it.

Start with a specific question or problem

Every strong example of visual content marketing starts with a clear user question:

• “How do I choose the right mortgage type?”
• “What are my options after a knee injury?” (great for a clinic using WebMD-style explanations)
• “How much should I spend on ads as a percentage of revenue?”

If you can’t state the question your infographic or video is answering in one sentence, you’re probably trying to do too much.

Choose the right format: infographic vs. video

Use infographics when:

• You’re summarizing data, timelines, or step-by-step processes
• The content will live in blog posts, reports, or email
• You want something easily printable or shareable in decks

Use videos when:

• You’re demonstrating a process or product
• You need emotion, tone, or storytelling
• You’re targeting platforms where video dominates (YouTube, TikTok, Reels)

Many of the best examples of visual content marketing combine both: a blog post with an infographic and an embedded explainer video.

Build a repeatable “visual asset” pipeline

Instead of treating every infographic or video as a one-off creative project, think in terms of series:

• A monthly “data snapshot” infographic
• A weekly “60-second tip” video
• A quarterly “state of the industry” visual report

This is exactly what Salesforce, Shopify, and major health systems do. It makes planning easier and gives your audience something to expect and subscribe to.

Measuring the impact of your visual content marketing examples

You’re not creating examples of visual content marketing examples: infographics and videos just to feel creative. You want numbers. Here’s what to watch.

For infographics

Track:

• Page views and time on page for posts featuring infographics
• Backlinks and embeds from other sites
• Downloads if you offer a high-resolution version
• Lead conversions if the infographic promotes a gated asset

If an infographic drives organic traffic and links, it’s doing its job—even if it doesn’t “go viral.”

For videos

Track:

• View-through rate (VTR) and average watch time
• Click-through rate (CTR) to your site or landing page
• Subscribers or followers gained after video releases
• Assisted conversions in your analytics platform

Look at patterns across your own best examples of visual content marketing. Do short how-to videos outperform long webinars? Do animated explainers convert better than talking-head videos? Let data, not ego, guide your next batch.

FAQ: examples of visual content marketing, infographics, and videos

What are some simple examples of visual content marketing I can start with?

If you’re just getting started, think small and repeatable. A simple example of visual content marketing is a one-panel graphic summarizing a blog post’s key takeaway, or a 30-second screen-recorded tip showing how to use a feature. Another easy example: turn your most-read FAQ into a vertical infographic and a short explainer video.

Do I need a big budget to create effective infographics and videos?

No. Many of the best examples of visual content marketing are made with basic tools and clear thinking, not huge budgets. You can use tools like Canva for infographics and your phone plus basic editing software for video. What matters more is clarity of message, sound quality, and a strong hook in the first few seconds or first scroll.

How often should I publish new visual content?

There’s no magic number, but consistency beats volume. A realistic target for most small to mid-size teams is one new infographic and one new short-form video per month, then scale up as you see results. The brands behind the strongest examples of visual content marketing examples: infographics and videos treat them as ongoing series, not one-off campaigns.

What metrics should I track to know if my visual content is working?

Focus on behavior, not vanity. For infographics, track time on page, scroll depth, backlinks, and leads generated. For videos, track watch time, click-throughs, and conversions influenced. Over time, compare your own best examples and double down on formats and topics that consistently move people toward your goals.

Can visual content help with SEO?

Yes. While search engines can’t “see” images and videos the way humans do, they use signals around them—alt text, captions, engagement metrics, and backlinks. Infographics that earn links and videos that keep people on your page longer can both support better rankings. That’s why so many of the best examples of visual content marketing are embedded inside well-optimized articles.

If you take anything from these examples of visual content marketing examples: infographics and videos, let it be this: start with a real problem, answer it visually, and ship consistently. The brands winning in 2024 aren’t the ones with the fanciest animations—they’re the ones using visuals to make decisions easier, faster, and more memorable for their audience.