8 strong examples of examples of how to describe a new product

Quick examples of how to describe a new product (you can steal today)

Before we talk frameworks or theory, let’s get straight into examples. These are short, concrete examples of how to describe a new product in a way that would fit neatly into a business plan or executive summary.

Example 1 – B2B SaaS (AI scheduling assistant)
“TimeWise is an AI‑powered scheduling assistant for mid‑size sales teams. It connects to reps’ calendars, email, and CRM, then automatically suggests meeting times, sends follow‑up reminders, and logs activity in the CRM. Unlike generic calendar tools, TimeWise is built for sales workflows: it prioritizes high‑value leads, avoids double‑booking across territories, and tracks no‑show rates over time. Sales managers get a simple dashboard showing meeting volume, conversion from meeting to opportunity, and trends by rep, without needing to build custom reports.”

Example 2 – Consumer product (smart water bottle)
“HydraTrack is a stainless‑steel smart water bottle that tracks how much you drink throughout the day and reminds you when you’re falling behind. A small, rechargeable sensor in the lid measures intake and syncs with a mobile app via Bluetooth. Users see a simple daily goal, streaks, and gentle reminders based on their activity level and local weather. Unlike fitness watches, there’s nothing to wear or charge every night; you just drink as usual. Our target customer is health‑conscious adults who want better hydration without complicated tracking.”

Example 3 – Service business (remote bookkeeping for startups)
“LedgerLane is a remote bookkeeping service built for U.S. startups with under 50 employees. We handle monthly bookkeeping, payroll coordination, and investor‑ready financial reports so founders don’t have to. Clients connect their bank accounts and payroll tools once; after that, they get clean books, a simple dashboard, and a 30‑minute monthly review call. Compared with hiring an in‑house bookkeeper, LedgerLane costs less than half and scales up or down as the company grows.”

These short descriptions work because they answer three quiet questions in the reader’s mind: What is it? Who is it for? Why is it better than the status quo?

Breaking down the best examples of how to describe a new product

Let’s unpack what the best examples have in common so you can build your own description from scratch.

Strong descriptions usually hit five beats:

• A clear label (what type of product it is)
• The target user or customer
• The main problem it solves
• How it works in plain language
• What makes it a better choice than the current alternative

Watch how those beats show up in more real examples of how to describe a new product.

Example 4 – AI‑powered HR screening tool
“ScreenSmart is an AI‑assisted candidate screening tool for HR teams hiring at scale. It plugs into existing applicant tracking systems and automatically scores resumes against role requirements the recruiter defines. ScreenSmart highlights the top 10% of applicants, flags potential bias risks, and generates structured interview question sets for each candidate. Recruiters keep full control: they can adjust scoring rules, override suggestions, and export shortlists with one click. Compared with manual resume review, ScreenSmart cuts time‑to‑shortlist by up to 60% while helping companies document a consistent, fairer screening process.”

Example 5 – Telehealth service for mental health
“CalmPath is a telehealth counseling service that connects adults with licensed therapists for video sessions, chat check‑ins, and digital worksheets. Patients complete a short intake, are matched with a therapist within 48 hours, and can schedule sessions during evenings or weekends. CalmPath focuses on anxiety, depression, and stress related to work and caregiving, with therapists licensed across multiple U.S. states. Compared with traditional in‑office therapy, CalmPath reduces travel time, offers more flexible scheduling, and provides ongoing support between sessions through secure messaging.”

If you’re working in health, make sure your description matches reality and avoids medical claims you can’t support. U.S. readers often trust references to credible health information sources such as the National Institutes of Health or Mayo Clinic, so linking to them in your broader materials can increase confidence.

Examples of examples of how to describe a new product in a business plan

When you’re writing for a business plan, investors and lenders care less about pretty wording and more about clarity. They want to understand how the product fits into a market, not just what it does.

Here are two longer examples of how to describe a new product in a way that would sit well in the “Product or Service Description” section of a plan.

Example 6 – Subscription meal kit for people with diabetes
“GlucoPlate is a subscription meal‑kit service designed for U.S. adults managing type 2 diabetes who want convenient, home‑cooked dinners that support blood sugar control. Customers choose from a weekly menu crafted by registered dietitians and chefs. Each box includes pre‑portioned ingredients, step‑by‑step recipe cards, and clear nutrition labels highlighting carbohydrates and fiber.

Our service integrates guidance from established nutrition standards, including resources from the National Institute of Diabetes and Digestive and Kidney Diseases, and is reviewed by a clinical advisory board twice a year. Unlike general meal‑kit services, GlucoPlate focuses entirely on blood sugar‑friendly recipes, predictable carb counts, and easy substitutions. We target busy adults aged 35–65 who have been advised by their clinicians to adjust diet but feel overwhelmed by planning and shopping.”

Notice how this example of a product description smoothly weaves in:

• Who the product is for
• How it works week to week
• A nod to credible standards
• What makes it different from generic meal kits

Example 7 – Climate‑friendly construction material
“EcoBrick is a low‑carbon concrete alternative for commercial builders seeking to reduce the environmental footprint of new projects without sacrificing strength or durability. Our product replaces a portion of traditional cement with industrial byproducts and engineered aggregates, resulting in up to 40% lower embodied carbon compared with standard concrete mixes, as measured using methodologies aligned with the U.S. Environmental Protection Agency’s sustainability guidelines.

EcoBrick is delivered through existing ready‑mix suppliers and can be poured using standard equipment. Structural performance meets or exceeds common building code requirements for mid‑rise commercial properties. Our primary customers are large construction firms and real estate developers working on projects that must meet ESG reporting targets or green building certifications.”

In a business plan, this kind of detail reassures readers that you understand both the technical side and the buyer’s world.

How to write your own description using these real examples

Let’s turn these examples of examples of how to describe a new product into a simple structure you can copy. Think of it as a short script.

You can draft a first version by filling in these prompts in full sentences:

• Product label: “X is a [type of product] for [target customer].”
  Example: “FlowNote is a project management app for freelance designers and small creative agencies.”

• Problem: “They struggle with [problem] because [context].”
  Example: “They struggle with keeping client feedback, deadlines, and invoices in one place, especially when juggling multiple projects.”

• How it works: “Our product does [core functions] by [simple mechanism].”
  Example: “FlowNote combines task boards, client portals, and lightweight invoicing in a single workspace, so designers can see project status, client comments, and payment status at a glance.”

• Why it’s better: “Compared with [current alternative], customers get [key advantages].”
  Example: “Compared with using three or four separate tools, FlowNote reduces context switching, cuts missed deadlines, and makes it easier to onboard new freelancers.”

If you line those sentences up and smooth the edges, you’ll have a tight, investor‑ready description. This is exactly how many of the best examples you’ve just seen were built.

More product description examples include AI, hardware, and services

To round things out, here are a few more real‑world flavored examples of how to describe a new product across different industries.

Example 8 – AI writing assistant for legal teams
“ClauseCraft is an AI writing assistant for in‑house legal teams and boutique law firms. It helps lawyers draft, compare, and revise standard contracts faster while staying within firm‑approved language. ClauseCraft plugs into document management systems, scans existing templates, and suggests alternative clauses based on prior deals and risk guidelines.

Lawyers can accept, edit, or reject suggestions inside Word with a single click, and every change is logged for compliance. Unlike generic AI writing tools, ClauseCraft is trained only on the firm’s own documents plus licensed legal databases, giving teams more control over confidentiality and tone.”

Example 9 – Hybrid fitness and wellness app
“BalanceBox is a mobile app that combines short, guided workouts with stress‑management tools for people who have 15–20 minutes a day but want to improve both fitness and mental well‑being. Users can choose from body‑weight routines, walking audio guides, and breathing exercises designed with input from certified trainers and evidence‑based resources such as the U.S. Department of Health and Human Services’ physical activity guidelines.

Unlike hardcore training apps, BalanceBox focuses on realistic routines, mood tracking, and small, consistent wins. The app is free to download with a paid subscription for personalized programs and live group sessions.”

Example 10 – Local home‑maintenance membership
“HomeBase Club is a home‑maintenance membership service for suburban homeowners who don’t want to manage a long list of contractors. Members pay a flat monthly fee and get seasonal HVAC checks, gutter cleaning, minor repairs, and a 24/7 hotline for urgent issues. HomeBase coordinates vetted local professionals, schedules visits, and keeps a digital record of all work done on the property.

Compared with calling separate contractors each time something breaks, members get predictable pricing, priority scheduling, and a single point of contact. Our initial focus is on homeowners in the 35–65 age range with properties built before 2000.”

These examples include software, services, and physical products because investors and partners now expect clear descriptions across all of them. Whether you’re pitching AI, hardware, or a local service, the same structure works.

Common mistakes these examples help you avoid

When you study real examples of how to describe a new product, you start to notice common traps that weaken descriptions. Here are a few to watch for:

Being vague about the customer
“Busy people” or “everyone who cares about health” is too broad. Notice how the better examples specify age ranges, job roles, or conditions (like “U.S. adults managing type 2 diabetes”).

Focusing on features instead of outcomes
Listing features (“10 filters, 8 modes, 4 dashboards”) is less persuasive than describing outcomes (“cuts time‑to‑shortlist by up to 60%,” “reduces context switching”). Even if you don’t yet have hard numbers, you can describe directional outcomes.

Using buzzwords without meaning
Words like “innovative,” “cutting‑edge,” or “next‑generation” add fluff but not clarity. The best examples of examples of how to describe a new product show what’s different rather than just claiming it.

Skipping the comparison
Readers always compare your product to something: spreadsheets, competitors, doing nothing. The stronger examples include a quiet “compared with” sentence to anchor expectations.

FAQ: examples of effective product descriptions for business plans

Q: Can you give a short example of a product description for a business plan?
Yes. Here’s a tight, 3‑sentence example of a product description:

“ParkEase is a mobile app that helps city drivers find and reserve parking spots in real time. The app aggregates data from public garages, private lots, and partner businesses to show available spaces and pricing within a few blocks of the driver’s destination. Compared with circling for street parking, ParkEase reduces search time, lowers fuel use, and gives lot owners higher occupancy.”

Q: How long should my product description be in a business plan?
For most early‑stage businesses, one to three short paragraphs work well. Long enough to explain what it is, who it’s for, how it works, and why it’s better—short enough that a busy investor can scan it in under a minute.

Q: Do I need technical details in my description?
Include only the technical details that change the business story. For example, if your material is lighter, cheaper, or longer‑lasting because of a specific technology, mention that. Save deep technical specs for an appendix or a separate document, especially if your audience is not highly technical.

Q: Where can I find more real examples of product descriptions?
Look at successful crowdfunding campaigns, SaaS homepages, and accelerator pitch decks. Many universities publish sample business plans; for instance, U.S. institutions like Harvard often link to entrepreneurship resources that include example plans and product write‑ups you can study.

If you’re stuck, pick the example that feels closest to your business, copy its structure, and swap in your own details. With a few passes of editing, you’ll move from fuzzy idea to a clear, investor‑ready description you can reuse across your website, deck, and business plan.