Communicating New Policies to Clients via Email

Explore practical examples of communicating new policies to clients through email.
By Jamie

Communicating New Policies or Procedures to Clients via Email

In any business, it’s vital to keep clients informed about new policies or procedures that may affect them. Clear and concise communication not only fosters trust but also ensures a smoother transition for both parties. Below are three diverse examples that illustrate effective ways to communicate such changes through email.

Example 1: Change in Payment Terms

Context: A company is changing its payment terms from net 30 to net 45 days due to recent market conditions.

Dear Valued Client,

We hope this message finds you well. We are reaching out to inform you of an important update regarding our payment terms. In response to recent market conditions, we will be extending our payment terms from net 30 days to net 45 days, effective [insert date].
This change will allow us to better manage our cash flow while continuing to provide you with the high-quality service you expect from us. We understand that changes in policy can be challenging, and we are here to assist you with any questions you may have.
Thank you for your understanding and support during this transition.

Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]

Notes: This example directly addresses the client, explains the reason for the change, and offers support for any inquiries, which is essential for maintaining a positive relationship.

Example 2: Update on Data Privacy Policy

Context: A tech company is updating its data privacy policy to comply with new regulations.

Subject: Important Update: Changes to Our Data Privacy Policy

Dear [Client’s Name],

As part of our ongoing commitment to protecting your information, we want to inform you of updates to our Data Privacy Policy that will take effect on [insert date].

These updates are designed to enhance your privacy rights and comply with the new regulatory requirements. Some key changes include:

  • Increased transparency about how your data is collected and used.
  • Enhanced security measures to protect your information.
  • Clearer guidelines on how you can manage your privacy preferences.

We encourage you to review the updated policy [insert link to policy] to understand how these changes may affect you. If you have any questions or need further clarification, feel free to reach out to our support team at [insert contact information].

Thank you for your continued trust in us.

Sincerely,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]

Notes: This example highlights the importance of compliance and transparency, and it encourages the client to take action by reviewing the updated policy.

Example 3: New Service Hours

Context: A service provider is changing its operational hours to better serve clients.

Subject: Update: New Service Hours Effective [insert date]

Dear [Client’s Name],

We are excited to announce that starting [insert date], we will be adjusting our service hours to better accommodate your needs. Our new hours will be:

  • Monday to Friday: 8:00 AM - 6:00 PM
  • Saturday: 9:00 AM - 2:00 PM
  • Sunday: Closed

This change is part of our commitment to enhancing customer satisfaction and ensuring that we are available when you need us most. We appreciate your understanding as we implement this new schedule, and we look forward to continuing to support you.

If you have any questions regarding this change or need assistance, please don’t hesitate to reach out.

Warm regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]

Notes: This example emphasizes client convenience and satisfaction while providing a clear summary of the new service hours, reinforcing the company’s commitment to customer service.