The Best Examples of Sales Email: How to Introduce Your Product in 2025

Let’s start where most people struggle: the cold email. You’re a stranger in their inbox, so your sales email introduction has one job—earn just enough interest for a reply or a quick click.

Here’s a simple example of sales email: how to introduce your product to a completely cold prospect:

Subject: Quick idea to cut your onboarding time by 20%

Hi Jordan,

I noticed your team is hiring several new account managers this quarter. Growing fast is exciting, but it can also slow everyone down if onboarding drags on.

I work with revenue teams at mid-sized SaaS companies to shorten onboarding by 15–30% using our interactive training platform, LaunchPath. One of our customers, BrightFlow, ramped new reps 3 weeks faster this year.

Would you be open to a 15-minute call next week to see if this could work for your team as well?

If not, no worries—happy to send over a short walkthrough instead.

Best,

Taylor

Sales Consultant, LaunchPath

Why this works:

• The subject line promises a specific outcome, not a product pitch.
• The opening sentence proves you’ve done basic homework.
• The product introduction is short, clear, and tied to a result.
• The call to action (CTA) is light and easy to say yes to.

This is one of the best examples of sales email: how to introduce your product in a cold context because it respects the reader’s time and focuses on their world, not yours.

Warm lead examples of sales email: how to introduce your product

Warm leads already know you a little—maybe they downloaded a guide, attended a webinar, or chatted at an event. Your email can be more direct, because you’re not starting from zero.

Here’s an example of sales email: how to introduce your product to someone who just downloaded a whitepaper:

Subject: That onboarding guide you grabbed + a quick idea

Hi Maya,

Thanks again for downloading our “2025 Sales Onboarding Playbook” earlier today.

A lot of revenue leaders who read that guide ask the same question: “Can we actually run this playbook without drowning our managers?”

That’s exactly what our platform, LaunchPath, is built for. It turns the playbook you just downloaded into guided, trackable training for new reps—so managers spend less time chasing checklists and more time coaching.

If you’d like, I can show you how teams similar to yours are using LaunchPath to ramp new hires 20–30% faster.

Want me to send a 3-minute demo video, or would you rather jump on a quick call?

Best,

Taylor

This warm lead version still uses the same core structure as other examples of sales email: how to introduce your product, but it leans on the existing interaction (the download) to build trust.

Referral-based examples of sales email: how to introduce your product

Referrals are gold. Someone has already vouched for you, so the tone can be more confident and personal.

Here’s a referral-focused example of sales email: how to introduce your product:

Subject: Intro from Alex at NorthPoint

Hi Dana,

Alex from NorthPoint suggested I reach out. She mentioned you’re exploring ways to reduce onboarding time for your new sales hires.

I help sales leaders do exactly that with LaunchPath, a training platform designed to get new reps to quota 25% faster on average. Alex’s team used it to cut ramp time from 4 months to under 3.

If you’re open to it, I’d love to share what worked for them and see if any of those ideas would fit your team.

How does your calendar look next week for a short call?

Thanks,

Taylor

Among the best examples of sales email: how to introduce your product, referral emails stand out because social proof does a lot of the heavy lifting. You’re not just another vendor—you’re “the person Alex recommended.”

Product launch examples of sales email: how to introduce your product to existing customers

Existing customers are often your easiest buyers for new products or add-ons. They know you, trust you, and already pay you. With them, your sales email can be more specific and a bit more informal.

Here’s an example of sales email: how to introduce your product during a new feature launch:

Subject: New feature to help your reps practice live calls

Hi Chris,

You mentioned last quarter that new reps struggle most with their first live calls.

We just released a new Call Lab feature inside LaunchPath that lets reps practice real call scenarios with AI-generated prompts and instant feedback. Early users are seeing new hires handle objections more confidently within their first two weeks.

Since your team is already using LaunchPath for onboarding, you can turn on Call Lab in your account today. I recorded a 4-minute walkthrough showing how other teams are using it.

Want me to send that over?

Best,

Taylor

This belongs in any list of real examples of sales email: how to introduce your product because it shows how to upsell without sounding pushy. You’re connecting the new product to a problem the customer already told you about.

Event and webinar follow-up: more real examples of sales email

If someone spent 30–60 minutes at your webinar or event, they’ve already invested time. Your product introduction can be more direct, as long as it connects to what they just learned.

Here’s a webinar follow-up example of sales email: how to introduce your product:

Subject: Recording + how teams are applying yesterday’s playbook

Hi Lee,

Thanks for joining yesterday’s session on “Faster Sales Onboarding in 2025.” As promised, here’s the recording and slide deck.

During the Q&A, several people asked how to turn the onboarding checklist into something reps will actually use. That’s where our platform, LaunchPath, comes in—it turns that checklist into guided, interactive training with built-in coaching prompts.

If you’d like to see how teams from the webinar are rolling this out, I’m happy to walk you through a few live examples.

Would a quick call this week be helpful, or would you prefer a short video overview?

Best,

Taylor

This kind of follow-up is one of the best examples of sales email: how to introduce your product after an event because it leads with value (recording, slides) and then naturally bridges into your solution.

Short, mobile-friendly examples of sales email intros

By 2024–2025, a large share of business email is read on phones. That means your first few lines matter more than ever. Research from various email providers continues to show that shorter, skimmable emails tend to perform better for busy professionals.

Here’s a tighter, mobile-first example of sales email: how to introduce your product:

Subject: Idea for your new hire ramp

Hi Avery,

Saw on LinkedIn that you’re doubling your sales team this year.

I help VPs of Sales ramp new hires faster with LaunchPath, a guided onboarding platform. Teams similar to yours are cutting ramp time by 3–4 weeks.

Worth a quick look?

Taylor

This is one of the best examples of sales email: how to introduce your product when you know your prospect is reading on the go. It’s short, specific, and easy to reply to.

How to write your own examples of sales email: how to introduce your product

Now that you’ve seen several real examples, let’s break down how to write your own sales email introductions that fit your product and audience.

Start with a problem, not your product

People don’t wake up wanting “a platform” or “a solution.” They wake up worrying about missed targets, slow onboarding, and burned-out managers.

When you draft your own examples of sales email: how to introduce your product, write the opening line in your prospect’s language. For instance:

• Instead of: “We’re the leading provider of onboarding software.”
• Try: “Hiring is up, but your managers are drowning in training new reps.”

The product comes after you’ve shown you understand the problem.

Tie your product to a measurable outcome

Modern buyers are skeptical. They want numbers, proof, and clear outcomes. When you look at the best examples of sales email: how to introduce your product, you’ll notice a pattern: they connect the product to a result.

That might be:

• Faster onboarding time
• Higher quota attainment
• Lower turnover in the first 90 days

You don’t need perfect scientific data for every line, but avoid empty claims. If you do reference data, be honest and grounded. For guidance on interpreting business-related research and statistics, resources from organizations like the U.S. Bureau of Labor Statistics or Harvard Business School can help you sanity-check your numbers.

Keep the introduction short and concrete

Your product intro should usually fit in one or two sentences. For example:

“I work with sales teams to shorten onboarding by 20–30% using our interactive training platform, LaunchPath.”

That’s specific, understandable, and easy to repeat.

Compare that with:

“We offer an innovative, integrated, end-to-end solution that leverages advanced technology to optimize your onboarding workflows.”

The second line sounds impressive but says almost nothing. When you’re writing your own examples of sales email: how to introduce your product, aim for language a smart 10th grader would understand.

Make the CTA binary and easy

A good sales email doesn’t end with a vague “Let me know your thoughts.” It ends with something specific and easy to answer.

Some simple CTAs you saw in the real examples above:

• “Would you be open to a 15-minute call next week?”
• “Want me to send a 3-minute demo video?”
• “Worth a quick look?”

These are easy yes/no questions that don’t require a big decision. In 2024–2025, when inboxes are overflowing, that simplicity matters.

Personalize just enough

You don’t need to write a biography of every prospect, but a line or two of real personalization goes a long way:

• Mention a recent hire or funding round.
• Reference something they posted on LinkedIn.
• Connect to a mutual contact or event.

When you look at the best examples of sales email: how to introduce your product, they all share this trait: they feel like they were written for one person, not blasted to a list.

2024–2025 trends shaping effective sales email introductions

A few shifts are shaping how your product introduction should look today:

Shorter messages, faster decisions. Decision-makers are scanning on mobile, often between meetings. That’s why the strongest examples of sales email intros keep the product description tight and move quickly to the value.

Higher bar for credibility. With AI-generated content everywhere, buyers are more skeptical. They want specifics, social proof, and clarity. Linking to case studies, testimonials, or even third-party research can help. For instance, if you reference training effectiveness or learning science, you might point to resources from organizations like the U.S. Department of Education or Harvard Graduate School of Education to show you’re aligned with established research on adult learning.

Respect for privacy and consent. Regulations and norms around outreach keep tightening. Before sending any sales email, make sure you understand relevant privacy laws in your region (for U.S. senders, the Federal Trade Commission’s guidance on CAN-SPAM is a good starting point). Even the best examples of sales email: how to introduce your product won’t help if you’re ignoring basic compliance.

FAQ: examples of sales email and product introductions

Q1: Can you give another short example of sales email: how to introduce your product?
Here’s a quick one you can adapt:

Subject: Idea for your new SDR class

Hi Morgan,

You mentioned on LinkedIn that you’re onboarding a new SDR class next month.

I help sales leaders ramp new SDRs faster with LaunchPath, a guided onboarding platform that cuts time-to-first-meeting by about 25% on average.

Would a quick overview be helpful as you finalize your plan?

Taylor

Q2: How many follow-up emails should I send after my first product introduction?
Most sales teams find that two to four polite follow-ups over 10–14 days is reasonable. Each follow-up should add a bit of new value—a short case study, a relevant article, or a quick answer to a likely objection—rather than repeating the same message.

Q3: Should I always mention my product name in the first email?
In most examples of sales email: how to introduce your product, it helps to mention the product name once. It signals you’re real, not vague, and it gives the reader something to remember. Just don’t let the name overshadow the outcome you deliver.

Q4: Do I need different examples of sales email for different industries?
Yes. The structure can stay similar, but the language, metrics, and examples should match each industry. A sales email to a fast-growing SaaS company will look different from one sent to a regional bank or a healthcare provider, even if the product is similar.

Q5: What’s one simple way to improve my existing sales email intros?
Take any current email and highlight every sentence that talks about you or your product. Then rewrite at least half of those sentences to talk about the prospect’s world instead—their goals, their problems, their metrics. This single edit often moves your message much closer to the best examples of sales email: how to introduce your product.

If you keep these principles in mind—start with their problem, tie your product to a clear outcome, keep it short, and make the next step easy—you’ll have no trouble crafting your own effective, modern examples of sales email: how to introduce your product that actually get replies.