Reconnecting with Old Clients: Subject Line Examples

Reconnecting with old clients is a crucial step in nurturing professional relationships and potentially reviving business opportunities. Effective subject lines can capture attention and encourage recipients to engage with your email. Here are three diverse examples of subject lines that can help you reconnect with former clients.

1. “We Missed You! Let’s Catch Up Over Coffee”

This subject line is ideal for a friendly and informal approach. It works well for businesses that have had a casual relationship with their clients in the past. The invitation to meet over coffee adds a personal touch and encourages a relaxed conversation.

Using this subject line is particularly effective if you’ve had previous face-to-face interactions or if your service or product requires a more personalized approach. It creates a sense of nostalgia and warmth, making clients feel valued and missed.

Example:
“We Missed You! Let’s Catch Up Over Coffee”

This subject line invites the client to reconnect in a laid-back environment, emphasizing the importance of their past relationship.

Notes:

• For a more formal approach, consider: “Let’s Reconnect: A Quick Catch-Up Call?”
• Adjust the method of meeting based on your previous interactions.

2. “Exciting Updates from [Your Company Name] You’ll Love!”

This subject line is effective when you have new offerings, products, or services that may interest your former clients. It sparks curiosity and highlights the value in reopening the lines of communication.

This approach is particularly useful if there have been significant changes in your business since your last interaction. It implies that the client could benefit from the updates and encourages them to learn more.

Example:
“Exciting Updates from [Your Company Name] You’ll Love!”

This subject line signals that there is something new and potentially beneficial for the client, prompting them to open the email out of curiosity.

Notes:

• Personalize it by including the client’s name or referencing previous interactions.
• A variation could be: “We’ve Got Some Exciting News Just for You!”

3. “Let’s Revisit Our Last Conversation—Your Insights Matter!”

This subject line emphasizes the value of the client’s opinion and knowledge. It’s particularly effective if your past discussions were insightful or if the client provided valuable feedback before. This approach shows that you respect their expertise and want to continue the dialogue.

This subject line is useful in professional settings where the relationship was based on mutual respect and collaborative discussions. It invites the client to share their thoughts, which can lead to renewed engagement.

Example:
“Let’s Revisit Our Last Conversation—Your Insights Matter!”

This subject line encourages the client to reflect on previous discussions, reinforcing their importance to your business.

Notes:

• Tailor it to the specific topic discussed last for a more personalized touch.
• A variation might be: “Your Feedback Was Invaluable—Let’s Chat Again!”