Re-engagement emails are essential for reconnecting with inactive subscribers or customers. These emails aim to rekindle interest and encourage recipients to take a specific action. A clear call-to-action (CTA) is vital for guiding the recipient toward the desired outcome, whether it’s making a purchase, updating preferences, or visiting a website. Below are three diverse examples of re-engagement emails, each with a clear CTA.
This email is designed for a subscription service that has noticed a decrease in user activity over the past few months. The goal is to remind the user of the benefits of the service and encourage them to log back in.
Subject: We Miss You at [Your Company]!
Dear [Recipient’s Name],
We noticed you haven’t logged in for a while, and we miss having you around! As a valued member of our community, we want to remind you of all the exciting features you’re missing out on:
To help you get back on track, we’re offering you a 20% discount on your next subscription renewal. Just click the link below to claim your offer and log back in:
We’d love to see you back!
Best,
[Your Company] Team
This email targets customers who have made purchases in the past but have not engaged with the brand recently. The aim is to solicit feedback while encouraging the recipient to revisit the website.
Subject: We Value Your Feedback!
Hi [Recipient’s Name],
It’s been a while since your last purchase, and we would love to hear from you! Your opinion matters to us and helps us improve our products and services.
As a thank you for your time, we’re offering you a chance to win a $50 gift card. Simply click the link below to complete a brief survey:
Share Your Thoughts and Enter to Win!
Your insights will help us create an even better experience for you and other customers.
Warm regards,
[Your Company] Team
This email is targeted at users who signed up for a newsletter but haven’t made any purchases yet. The goal is to encourage their first purchase by offering an exclusive deal.
Subject: Exclusive Offer Just for You!
Hello [Recipient’s Name],
Thank you for being a part of our community! We noticed that you haven’t made a purchase yet, and we’d love to offer you something special to welcome you:
Get 15% off your first purchase!
Use code WELCOME15 at checkout.
Browse our latest collection and find something you’ll love:
This offer is valid for the next 7 days, so don’t miss out!
Best wishes,
[Your Company] Team