The Best Examples of Top Thank You Email Examples with CTAs (That Actually Get Clicks)

1. Examples of Top Thank You Email Examples with CTAs for New Subscribers

Let’s start with the moment someone first raises their hand: the newsletter or lead magnet signup. These are some of the best examples because the reader is already interested and expecting to hear from you.

Here’s a simple new subscriber thank you email with a CTA that works well in 2024:

Subject: You’re in! Here’s your guide + one quick favor

**Body (example of full email):

Hi Julia,

Thanks for subscribing to Growth Weekly. Your free guide, “5 Simple Funnels for 2025,” is ready for you.

👉 Download your guide here

If you’ve got 10 seconds, hit reply and tell me one thing you’re trying to grow this year. Your answer helps me send you content that’s actually useful, not noise.

Talk soon,
Alex
Founder, Growth Weekly

Why this belongs on a list of examples of top thank you email examples with CTAs:

• It has one primary CTA (download the guide) and one soft CTA (reply to the email).
• The tone is conversational, not stiff.
• The CTA is specific: “Download your guide here” instead of something vague like “Click here.”

Notice how the CTA matches the moment. They just signed up; you’re not shoving a hard sale at them. You’re rewarding their action and inviting a tiny next step.

2. Post-Purchase Examples Include Smart Upsell CTAs

After a purchase, most brands send a boring receipt. That’s a missed opportunity. Some of the best examples of top thank you email examples with CTAs come right after someone buys, when trust is highest.

Here’s a post-purchase thank you email that feels helpful, not pushy:

Subject: Thank you, Maria — here’s how to get the most from your order

Body:

Hi Maria,

Thank you for your order! Your new ErgoFlex Office Chair is on its way.

While you wait, here are two quick ways to get more comfort from day one:

• Watch this 3‑minute setup video to adjust the chair to your height and desk.
• Check our guide to healthy sitting habits so you don’t undo all that ergonomic goodness.

👉 Watch the 3‑minute setup video
👉 Read the healthy sitting guide

If you spend more than 6 hours a day at your desk, our customers often add a standing desk converter for more flexibility.

👉 See recommended desk setups

Thanks again for choosing us,
The ErgoFlex Team

Why this is a strong example of a post-purchase thank you email with CTAs:

• The first two CTAs focus on success with the product, not upselling.
• The third CTA gently introduces a related product, framed as something “customers often add,” which is a classic social-proof move.
• Multiple CTAs are okay because they’re clearly grouped by purpose: setup, education, then upgrade.

If you sell anything related to health or ergonomics, it’s smart to link to trusted sources like the National Institutes of Health or Mayo Clinic when you give wellness tips. That builds credibility without sounding like you’re making medical claims.

3. Event or Webinar Thank You Emails with Replay & Next-Step CTAs

Another category where we see some of the best examples of top thank you email examples with CTAs is post-event: webinars, live workshops, or in‑person meetups.

Here’s a post-webinar thank you email you can adapt:

Subject: Replay inside: thanks for joining our AI marketing session

Body:

Hi Jordan,

Thanks for spending an hour with us at “AI Marketing in 2025: What Actually Works.” I hope you walked away with at least one idea you can test this week.

Missed part of it or want to rewatch a section?

👉 Watch the full replay here

We put together a short checklist to help you implement the 3 campaigns we covered.

👉 Download the AI campaign checklist (PDF)

If you’d like help applying this to your business, you can grab a free 20‑minute strategy call with our team.

👉 Book a 20‑minute strategy call

Thanks again for joining us,
Taylor
Director of Marketing, BrightPath

Why this belongs in a guide of examples of top thank you email examples with CTAs:

• The primary CTA is the replay — that’s what most people expect.
• The secondary CTA (checklist) moves them closer to implementation.
• The tertiary CTA (strategy call) is clearly for people who are ready for a deeper step.

Think of it like stairs, not a cliff. Each CTA is a slightly higher step, so readers can choose their own level of commitment.

4. B2B Sales Follow-Up: Thank You After a Sales Call

Sales teams often send stiff, forgettable follow-ups. But some of the best examples of top thank you email examples with CTAs are actually post-meeting recaps that show you listened.

Here’s a B2B thank you email after a discovery call:

Subject: Thanks for your time today — here’s what we agreed on

Body:

Hi Sam,

Thanks again for taking the time to walk me through your onboarding process today. I heard a few key priorities:

• Reducing manual data entry for your team
• Getting new hires productive within 30 days
• Having clearer training analytics for leadership

Based on that, I’ve put together a quick summary and a short demo tailored to your workflow.

👉 View your custom 6‑minute demo

If this looks aligned, the next step is a working session with your HR lead and one of our implementation specialists.

👉 Schedule a 45‑minute working session

In the meantime, here’s a case study from a client with a similar setup who cut onboarding time by 27%.

👉 Read the 2‑page case study

Appreciate your time,
Morgan
Account Executive, Onboardly

Why this is a standout example of a thank you email with CTAs in a sales context:

• It mirrors back the prospect’s priorities, which builds trust.
• The CTAs are sequenced: watch, then schedule, then read more if needed.
• The “working session” CTA sounds collaborative, not like a hard pitch.

If you want to sharpen this kind of email, it can help to skim research on effective communication and behavior change from places like Harvard Business School or Harvard Kennedy School, which often publish insights on persuasion and decision-making.

5. Customer Feedback and Survey Thank You Emails with Gentle CTAs

Survey thank you emails can easily feel like an afterthought. But they’re a sneaky place to build loyalty and invite another action.

Here’s a post-survey thank you email with a smart CTA:

Subject: Thanks for your feedback — here’s what we’re doing with it

Body:

Hi Aisha,

Thank you for taking a few minutes to complete our customer satisfaction survey. Your feedback helps us decide what to fix, what to improve, and what to keep.

Here are two changes we’re making this quarter based on feedback like yours:

• Shorter shipping windows for West Coast customers
• A new help center with step‑by‑step setup videos

If you’d like to help us shape future updates, you can join our small group of beta testers. We email you 1–2 times a month with early features and ask for your honest take.

👉 Join the beta tester list

Thanks again for helping us get better,
The Northline Team

Why this belongs among the best examples of thank you email examples with CTAs:

• It closes the loop by telling people how their feedback is used.
• The CTA invites deeper involvement, not just another ask.
• It positions the reader as a partner, which increases long-term engagement.

For surveys related to health, safety, or wellness, linking to trustworthy resources like the Centers for Disease Control and Prevention or WebMD can strengthen your educational content.

6. Nonprofit Donation Thank You Email with Impact-Focused CTAs

Nonprofits often send heartfelt thank you emails, but the very best examples of top thank you email examples with CTAs also guide donors toward staying involved.

Here’s a donation thank you email that balances gratitude and action:

Subject: Your gift is already at work — thank you, David

Body:

Hi David,

Because of your donation of $75, three families will receive a week of healthy groceries through our community pantry.

Thank you for choosing to stand with them.

If you’d like to see how your support shows up in real lives, we share short monthly updates with photos, stories, and data from our team on the ground.

👉 Get monthly impact updates

You can also double your impact in about 60 seconds by checking if your employer matches donations.

👉 See if your employer matches gifts

From all of us at Community Table, thank you.

With gratitude,
Elena
Director of Development

Why this is a strong example of a nonprofit thank you email with CTAs:

• It ties the donation to a concrete outcome (three families, one week of groceries).
• The CTAs are framed as ways to increase impact, not just give more money.
• It respects the donor’s generosity and doesn’t pile on guilt.

7. E‑Commerce Thank You Email with Loyalty and Referral CTAs

E‑commerce brands have endless chances to send forgettable emails. The best examples of top thank you email examples with CTAs stand out because they feel personal and useful.

Here’s an e‑commerce thank you email that nudges loyalty and referrals:

Subject: Thanks, Chris — your order is on its way (and here’s 10% off next time)

Body:

Hi Chris,

Thank you for your order! Your 3‑Pack Organic Cotton Tees are being packed right now.

As a thank you, here’s 10% off your next order this month:

👉 Use code THANKYOU10 at checkout

If you love your new tees, you can share a personal referral link with friends. When they order, they get 10% off and you earn store credit.

👉 Share your referral link

You can also track your shipment and delivery updates here:

👉 Track your order

Thanks again for shopping with us,
The Evergreen Basics Team

Why this fits into our set of examples of top thank you email examples with CTAs:

• It gives a clear monetary reward (10% off) with a simple CTA.
• The referral CTA is framed as a benefit to both the friend and the customer.
• Order tracking is a low-friction CTA that almost everyone will use.

8. How to Write Your Own Top Thank You Email with a Strong CTA

Now that you’ve seen several real examples of top thank you email examples with CTAs, let’s reverse-engineer what they have in common so you can write your own.

Keep one main goal per email

Every example of a strong thank you email above has a primary job:

• Deliver the promised lead magnet
• Help someone use what they bought
• Move a prospect to the next sales step
• Deepen engagement after a donation or survey

Before you write, finish this sentence in one line: “After reading this email, I want the reader to ______.” That blank becomes your main CTA.

Make the CTA specific and action-oriented

The best examples don’t hide the ask. They use language like:

• Download your guide
• Book your session
• Join the beta list
• Track your order

Avoid vague CTAs like “Learn more” unless the context is crystal clear.

Match the CTA to the relationship stage

Notice how the examples of top thank you email examples with CTAs in this guide don’t jump straight from “Thanks for subscribing” to “Buy our $5,000 package.” Each CTA is appropriate to where the relationship is:

• New subscriber: small asks (download, reply)
• New customer: onboarding help, light cross-sell
• Warm lead: demo, working session, case study
• Donor: impact updates, employer match, recurring gift later

Use plain, human language

All of the best examples here sound like they were written by a person who actually talks to customers. Short sentences. Direct phrasing. No corporate buzzword salad.

If you’re not sure, read your email out loud. If you’d never say it that way on a call, rewrite it.

Place your CTA where it’s easy to act

Most of the examples include CTAs:

• Near the top (for scanners)
• After a short bit of context (so it makes sense)
• As a button or bold link with a clear label

You don’t need five different CTAs. But you do want your main one to be obvious at a glance.

FAQ: Thank You Email CTAs

What are some examples of strong CTAs in thank you emails?

Some strong examples of CTAs in thank you emails include:

• “Download your guide” right after someone signs up for a resource
• “Watch the 3‑minute setup video” after a product purchase
• “Book your free 20‑minute strategy call” after a webinar or sales conversation
• “Join the beta tester list” after a feedback survey
• “See if your employer matches gifts” in a nonprofit donation thank you

Each example of a good CTA is specific, easy to understand, and clearly tied to a benefit.

How many CTAs should I include in a thank you email?

Most of the best examples of top thank you email examples with CTAs use one primary CTA and, at most, one or two secondary CTAs. If you give people eight different options, they’ll often choose none. Start with one clear next step, then add a secondary option only if it naturally supports the main goal.

Can I use a sales CTA in a thank you email without being pushy?

Yes, as long as the sales CTA feels like a logical next step and not a bait-and-switch. The real examples in this guide show how to do that: help people get value first (replay, setup, checklist), then invite them to go deeper (demo, call, upgrade). Frame the CTA around their outcome, not your quota.

What’s an example of a thank you email subject line that gets opened?

Here are a few examples of subject lines used in top thank you email examples with CTAs:

• “You’re in! Here’s your guide + one quick favor”
• “Thanks for your time today — here’s what we agreed on”
• “Your gift is already at work — thank you, David”
• “Thanks, Chris — your order is on its way (and a little gift inside)”

They all mention gratitude and hint at something useful inside (guide, recap, gift, update).

If you take nothing else from these examples of top thank you email examples with CTAs, take this: say a genuine thank you, then offer one clear, helpful next step. That simple combo is still one of the most effective moves in email marketing, no fancy hacks required.