Sharp, scroll-stopping examples of best practices for LinkedIn post designs

Real-world examples of best practices for LinkedIn post designs

Let’s start where your audience starts: with the scroll. When people swipe through their feed, they’re making snap decisions in half a second. The best examples of LinkedIn post designs respect that attention span.

Here are a few examples of best practices for LinkedIn post designs that consistently perform well:

• A bold, high-contrast title card with 6–10 words max, followed by simple carousel slides that expand on the idea.
• A quote graphic using your own words (not another recycled Steve Jobs line), framed with your brand color and clean typography.
• A simple data visual: one chart, one takeaway, one sentence of context.
• A side‑by‑side “before vs. after” layout showing a transformation, with the improvement clearly highlighted.

None of these rely on wild illustration skills. They rely on clarity, hierarchy, and restraint.

Visual hierarchy: the first example of a design decision that makes or breaks a post

Think of your LinkedIn post like a billboard on a highway. No one is reading your fine print at 70 mph. The best examples of LinkedIn post designs follow a clear visual hierarchy:

• One focal point: a headline, a number, or a strong image.
• Supporting text that can be skimmed in under 3 seconds.
• Background elements that stay in the background.

Example 1: The 3-second headline slide
Imagine a carousel where the first slide says:

“Stop doing this in your job search.”
Big, bold, centered. Subhead below: “3 quick fixes from a recruiter who’s seen everything.” That’s it. No clutter, no logo zoo, no inspirational stock photo of people high‑fiving.

Why this works:

• The main line is readable even on a small phone screen.
• The hierarchy is obvious: headline first, subhead second.
• It teases a story, so people swipe.

This is a textbook example of best practices for LinkedIn post designs: short, bold, and built for tiny screens.

Color and branding: subtle examples include more than just your logo

Branding on LinkedIn isn’t about slapping your logo in every corner like a territorial cat. The best examples of LinkedIn post designs use color, type, and style as their branding, with the logo playing a supporting role.

Example 2: The quiet brand system
Picture a creator who always uses a deep navy background, white text, and one accent color—say, bright coral—for key words or numbers. Their posts are instantly recognizable in the feed even if the logo is tiny or missing entirely.

Why this works:

• Consistent color builds visual memory.
• Limited colors keep layouts clean and readable.
• Accent color guides the eye to the most important words.

If you want real examples of best practices for LinkedIn post designs, scroll your feed and look for creators whose posts you recognize before you see their name. Study their color discipline. Then steal the principle, not the palette.

For color accessibility and contrast, it’s worth checking your combinations with a contrast checker and following guidance similar to W3C’s accessibility recommendations. High contrast isn’t just good design; it’s more inclusive.

Typography: how the best examples stay readable on tiny screens

LinkedIn is mostly consumed on phones. That means your gorgeous 12‑point body copy is basically an eye exam.

Some of the best examples of LinkedIn post designs follow a few typography habits:

• Large headline text that stays readable even when shrunk.
• Short line lengths (think 4–8 words per line on graphics).
• Minimal font mixing: one font family, two weights.

Example 3: The “no microscope needed” design
A career coach posts a carousel titled:

“4 phrases that make your resume sound weaker.”
The headline is in a bold sans serif, taking up about a third of the slide. Beneath it, each phrase is listed with plenty of spacing. No paragraph blocks. No tiny disclaimers.

Why this works:

• Text is readable without zooming.
• The hierarchy between headline and bullet phrases is clear.
• The design respects mobile users instead of punishing them.

If you want a nerdy rabbit hole on readability and typography, resources like MIT’s work on information design offer solid background on how people process text on screens.

Layout examples of best practices for LinkedIn post designs in 2024–2025

The layout trends that worked in 2019 feel tired now. In 2024–2025, some of the best examples of LinkedIn post designs lean into simplicity + story.

Here are a few layout patterns you can borrow:

Story carousels that read like mini slide decks

A strong layout pattern: hook → context → value → recap across 4–7 slides.

Example 4: The mini case study carousel
Slide 1: Big headline – “How we cut onboarding time by 40%.”
Slide 2: Short context – “Our onboarding used to take 10 days and frustrate new hires.”
Slide 3: The change – 3 short bullets, each on its own line with a small icon.
Slide 4: Result – one big number, one sentence.
Slide 5: CTA – “Comment ‘playbook’ if you want the checklist.”

Why this layout is one of the best examples:

• Each slide has one job, not six.
• The story arc keeps people swiping.
• The design supports the narrative instead of competing with it.

Side‑by‑side comparison layouts

People love a good “before vs. after.” It’s visual storytelling with receipts.

Example 5: The “LinkedIn profile glow‑up” post
Left side: Screenshot of a bland headline – “Marketing Manager at X.”
Right side: Updated headline – “Marketing leader helping SaaS brands grow pipeline through content & partnerships.”
Subtext: two or three short lines explaining the change.

This is a clear example of best practices for LinkedIn post designs because:

• The transformation is obvious at a glance.
• The design uses alignment and equal spacing, not random placement.
• The viewer instantly understands the value.

Content-first design: examples include text-only posts turned into visuals

Some of the best examples of LinkedIn post designs start life as plain text posts that already performed well. Then they’re turned into visuals.

Instead of inventing new content for every graphic, you can:

• Take a high-performing text post and turn each key line into a slide.
• Extract a single spicy quote and design it as a standalone graphic.
• Turn a step-by-step thread into a vertical “checklist” carousel.

Example 6: The quote-to-graphic upgrade
You wrote a text post: “If your team only talks about metrics when they’re bad, your culture has a problem.” It did well. So you:

• Put that quote in large type on a solid background.
• Add your name and role smaller at the bottom.
• Post as an image with a short caption expanding the idea.

This is one of the best examples of using existing content because:

• You already validated the message.
• The visual makes it more shareable and memorable.
• The design is simple enough to repeat as a series.

For guidance on content reuse and digital communication, organizations like Harvard’s Digital Accessibility resources are helpful when you’re thinking about how different audiences consume your material.

Data and infographic-style examples of best practices for LinkedIn post designs

Data can be powerful or painfully boring, depending on how you dress it.

Some of the best examples of LinkedIn post designs involving data follow a simple rule: one chart, one takeaway.

Example 7: The single-stat spotlight
Instead of a busy bar chart with eight categories, you highlight one key number in giant type:

“73% of our users finished onboarding in under 24 hours.”

Below it: a tiny line chart showing improvement over time, and a single sentence explaining what changed.

Why this works:

• The viewer understands the point instantly.
• The design avoids clutter and cognitive overload.
• The stat is framed as a story, not just a number.

If you’re dealing with health or behavioral topics, checking how sites like CDC or NIH present data visually can give you solid, research-informed examples of clarity and simplicity.

Personal brand and thought leadership: best examples without looking salesy

LinkedIn users have a sensitive radar for “I’m only here to sell you something.” Some of the best examples of LinkedIn post designs for personal brands walk the line between authority and authenticity.

Example 8: The “less glossy, more honest” post
A founder shares a candid lesson from a failed launch. The visual is simple:

• A neutral background.
• A short headline: “We spent $50K on this mistake.”
• A small, casual photo of the founder in the corner.

The caption tells the full story; the graphic just hooks the viewer.

Why this is one of the best examples of modern LinkedIn design:

• It feels human, not overly polished.
• The headline is specific and intriguing.
• The layout is simple enough to reuse as a series.

Real examples of best practices for LinkedIn post designs in 2024–2025 lean into consistency over perfection. People trust creators whose posts look like them, not like a random Canva template of the week.

Quick guardrails: things strong LinkedIn post designs avoid

Looking at the worst offenders can be just as helpful as looking at the best examples.

Patterns to avoid:

• Paragraphs of text crammed into a single image.
• Low-contrast color combos (light gray on white, neon on neon).
• Overuse of stock photos that scream “corporate brochure.”
• Five different fonts fighting for attention.
• Tiny logos and disclaimers everywhere, making the design feel noisy.

Instead, the best examples of LinkedIn post designs:

• Use white space generously.
• Keep copy tight and scannable.
• Make sure the main message still works if someone only sees the first slide.

FAQs about examples of best practices for LinkedIn post designs

Q1: What are some simple examples of best practices for LinkedIn post designs I can use if I’m not a designer?
Start with a few repeatable formats: a bold headline slide for tips, a quote graphic for your own insights, and a side‑by‑side “before vs. after” layout for case studies. Keep backgrounds solid, use one or two fonts, and make sure every slide has one clear idea.

Q2: How many words should I put on each LinkedIn graphic?
A useful rule: if you can’t read it out loud in about three seconds, it’s probably too long. The best examples of LinkedIn post designs often use 6–12 words on a headline slide and very short supporting lines on follow‑up slides.

Q3: Do I always need a carousel, or can single-image posts work too?
Single-image posts can absolutely work. A strong example of this is a single, high-impact quote or stat with a short, thoughtful caption. Carousels shine when you’re telling a story or breaking down a process into steps.

Q4: How important is consistency across my LinkedIn visuals?
Consistency is what makes your posts recognizable in a crowded feed. Some of the best examples of LinkedIn post designs use the same colors, typography, and layout patterns over and over. Think of it as a visual signature.

Q5: Are there examples of LinkedIn post designs that balance professionalism with personality?
Yes, and they’re often the ones that perform best. Posts that mix clear, clean layouts with a bit of personal voice or humor tend to stand out. A professional color palette and tidy typography paired with honest, specific captions is a strong combination.

If you treat your LinkedIn posts less like random updates and more like tiny, well-designed stories, you’ll quickly see which formats become your own best examples. Start simple, repeat what works, and let your style evolve as your audience grows.