Real-World Examples of Successful Infographic Campaign Examples

Why Start With Real Examples of Successful Infographic Campaign Examples

Theory is cute. Results are better.

When you study examples of successful infographic campaign examples, patterns start popping out: tight stories, ruthless editing, smart data sourcing, and distribution that goes way beyond “we posted it on Instagram once.” These real examples show how visuals can:

• Turn boring statistics into something people actually share
• Clarify complex systems (healthcare, climate, policy, finance)
• Drive traffic, backlinks, sign-ups, or donations

Let’s walk through several best examples across brands, nonprofits, and public agencies, and pull out what you can actually steal for your next project.

1. CDC’s COVID-19 Infographic Series – Public Health Clarity at Scale

One of the strongest examples of successful infographic campaign examples in recent memory came from the U.S. Centers for Disease Control and Prevention (CDC) during COVID-19.

They published a series of simple, icon-heavy infographics covering topics like how COVID spreads, when to isolate, and how to protect high-risk family members. These lived on the CDC site and were shared across social media, schools, and workplaces.

Why it worked:

• Brutal simplicity. Limited color palette, big icons, almost no decorative elements. The design looked more like a safety manual than an ad—and that helped it feel trustworthy.
• Modular design. Each infographic could be sliced into smaller tiles for social media, printed as posters, or embedded in newsletters.
• Frequent updates. As guidance changed, the visuals were updated and re-shared, turning the series into a living campaign rather than a one-off.

If you’re creating an example of a health or safety infographic campaign, study how the CDC balanced authority and clarity.

Reference: CDC COVID-19 communication resources

2. New York Times “How Bad Is the Air You Breathe?” – Data Storytelling That Sticks

The New York Times has become a repeat offender in the category of best examples of successful infographic campaign examples, especially around climate and health. One standout: their interactive visual story on air quality and wildfire smoke in the U.S.

This piece combined maps, charts, and scrollytelling visuals to show how air quality has changed, and what that means for readers in different states.

Why it worked:

• Hyper-personalization. Readers could see how their own city compared over time, making the data feel personal instead of abstract.
• Narrative flow. Instead of dumping all the charts at once, the visuals appeared as you scrolled, guiding you through a narrative arc.
• Shareable nuggets. Individual charts and maps were frequently screenshotted and shared on X, Instagram, and LinkedIn.

While this is a more advanced, interactive example of infographic storytelling, the underlying lesson is simple: build a narrative, not a collage of charts.

3. World Health Organization Vaccine Confidence Infographics – Fighting Misinformation Visually

The World Health Organization (WHO) has released multiple infographic campaigns to address vaccine hesitancy—one of the most sensitive topics of the last decade.

Their vaccine confidence infographics are a powerful example of successful infographic campaign examples in the public health and behavior-change space.

Why it worked:

• Myth vs. fact structure. Infographics were organized around a simple tension: a common myth paired with a clear, data-backed fact.
• Consistent branding. A recognizable WHO style—blue accents, clean icons, minimal gradients—made the series feel like a unified campaign.
• Localized versions. The same visual backbone was translated and culturally adapted for different regions, turning one core idea into a global campaign.

For anyone working in health, this is one of the strongest real examples of turning scientific consensus into shareable visuals.

Reference: WHO vaccine safety resources

4. Spotify Wrapped-Style Visual Recaps – Brand Data as Shareable Infographics

Yes, Spotify Wrapped has basically become a global holiday. While it’s not a single static graphic, it’s still one of the best examples of an infographic-style campaign that people willingly promote for free.

Every December, users receive a personalized visual recap of their listening habits: top artists, minutes listened, genres, and quirky comparisons (“You’re in the top 0.1% of listeners for…”). It’s an interactive, motion-filled, data-driven infographic experience.

Why it worked:

• Your data as the hero. People love seeing themselves visualized. This is an example of personalization driving viral sharing.
• Snackable frames. Each screen in the experience is effectively a mini-infographic, perfectly formatted for sharing as a story or post.
• Annual ritual. Because it returns every year with a new visual style, it builds anticipation and free buzz.

Want your own version? Think: “What data do we already have that would make people feel seen, ranked, or special if we visualized it?” That question alone can spark several examples of successful infographic campaign examples for your brand.

5. Mental Health Infographics from NIMH – Turning Research Into Actionable Visuals

The U.S. National Institute of Mental Health (NIMH) has quietly produced some of the most practical examples of successful infographic campaign examples in the mental health space.

Their infographics explain topics like depression, anxiety, and suicide prevention using clear icons, simple language, and well-organized layouts. These visuals are widely shared by schools, clinics, and community organizations.

Why it worked:

• Evidence-based content. The data and recommendations come from rigorous research, which builds trust.
• Plain-language copy. No jargon. The visuals are designed for parents, teens, and educators, not clinicians.
• Multi-channel usage. These infographics show up on websites, in waiting rooms, on social media, and in PDF resource kits.

If you’re looking for real examples in the health and wellness niche, this is an example of how to translate heavy topics into approachable visuals.

Reference: NIMH health topic resources

6. B2B SaaS “State of the Industry” Reports – Lead Magnets That Don’t Feel Boring

Let’s talk about something less glamorous but very effective: B2B SaaS companies turning dry industry surveys into infographic campaigns.

Think of those “State of Email Marketing” or “State of Cybersecurity in 2025” reports. The smart ones don’t just publish a PDF and hope for the best. They spin the key findings into a series of infographics for LinkedIn, email, and landing pages.

Why this category gives us strong examples of successful infographic campaign examples:

• Lead-gen friendly. A big report might be gated, but the infographics are ungated teasers that attract traffic and backlinks.
• Repurposing heaven. One survey becomes a hero infographic, a set of stat cards, comparison graphics, and process diagrams.
• Authority building. Repeated annual campaigns (2023, 2024, 2025, and so on) position the brand as the keeper of industry data.

If you work in B2B, one example of a smart approach: plan your infographic layouts before you even write your survey questions, so you know you’re collecting visual-friendly data.

7. Nonprofit Impact Infographics – Turning Donor Reports Into Visual Stories

Nonprofits used to send donors walls of text about impact. Now, many of the best examples of annual reports are essentially infographic campaigns.

Picture this: a charity creates a long-scroll infographic that shows how donations flowed from donors to programs to outcomes. Then they slice that into smaller panels for email, social, and fundraising decks.

Why these are powerful examples of successful infographic campaign examples:

• Emotional + data balance. Photos and short stories combined with clean charts showing where money went and what changed.
• Donor-friendly clarity. Instead of a 40-page PDF, you get a visual story you can skim in two minutes.
• Evergreen assets. The same infographic can be reused in pitches, on landing pages, and at events.

This is an example of using infographic design not just for awareness, but for trust-building and fundraising.

8. Social Carousel Infographics on Instagram & LinkedIn – Micro Campaigns With Macro Reach

Not every campaign needs a giant interactive piece. Some of the most effective real examples of infographic success in 2024–2025 are simple carousels.

Brands, educators, and even government agencies are using 5–10-slide carousels to break down topics like:

• “5 warning signs of heat exhaustion”
• “How student loan interest really works”
• “Steps to prepare for wildfire season”

Why this format has become one of the best examples of modern infographic campaigns:

• Platform-native. Designed to be consumed inside Instagram, LinkedIn, or TikTok slideshows, not clicked away to a separate site.
• Swipe-based storytelling. Each slide is a bite; the full carousel is the meal.
• Ridiculously repurposable. The same slides can be turned into email images, blog visuals, and even printed handouts.

If you’re looking for a fast example of an infographic campaign you can execute without a huge dev team, start here.

Trends Shaping Successful Infographic Campaigns in 2024–2025

Looking across these examples of successful infographic campaign examples, a few trends are reshaping what “good” looks like:

Shorter, More Focused Stories

The era of the 8,000-pixel-tall infographic trying to explain everything is fading. The best examples now focus on a single question:

• “Should I be worried about this?”
• “What should I do next?”
• “Where do I fit in this picture?”

Each infographic (or carousel) becomes one sharp answer, not a visual encyclopedia.

Personalization and “Me-Centric” Data

Spotify Wrapped is the loudest example of, but it’s not alone. Fitness apps, finance tools, and learning platforms are all experimenting with personalized visual recaps.

When you plan campaigns, ask: can any of your examples of successful infographic campaign examples show the user’s own progress, risk, or impact?

Accessibility and Readability

The best examples now consider:

• Font sizes that work on mobile
• Color contrast that meets accessibility guidelines
• Alt text for key visuals

Public health organizations, universities, and hospitals are especially careful here, and their success is pushing brands to follow.

For reference on health communication standards, check resources like health literacy guidelines from NIH and CDC health literacy tools.

Multi-Channel by Design

In every strong example of an infographic campaign, the asset isn’t designed for just one channel. It’s created as a flexible system:

• Long-scroll version for the website
• Cropped panels for social
• Printable version for offline use
• Slide-ready version for presentations

That’s how a single idea becomes a true campaign instead of a lonely poster.

How to Turn These Best Examples Into Your Own Campaign

You don’t need a newsroom-sized graphics team to create your own examples of successful infographic campaign examples. You do need a plan.

Start by:

• Picking one narrow question your audience cares about
• Gathering data from credible sources (government, academic, or internal)
• Sketching a story arc: problem → insight → action
• Designing with repurposing in mind from day one

Then, instead of publishing one big infographic and walking away, treat it like a campaign: tease a stat first, drop the hero graphic, then drip out smaller pieces over a few weeks.

If you can point to a before/after—more sign-ups, higher click-through, better understanding—you’ve just created your own real example of infographic success.

FAQ: Examples of Infographic Campaigns

Q1. What are some good examples of infographic campaign success in health and medicine?
Strong real examples include the CDC’s COVID-19 prevention infographics, WHO’s vaccine confidence visuals, and NIMH’s mental health explainers. These campaigns use simple icons, clear language, and evidence-based data from sources like CDC.gov and NIMH to reach millions.

Q2. Can small businesses create their own examples of successful infographic campaign examples without a big budget?
Yes. Many of the best examples from small brands are simple social carousels or one-page infographics built around a single question or myth. The key is focus, not budget: pick one topic, use clean typography, and repurpose the same visuals across your site, email, and social.

Q3. What’s an example of an infographic campaign that drives leads, not just awareness?
B2B “State of the Industry” reports are a classic example of this. The full report might be gated for lead capture, but the brand releases multiple infographics summarizing key stats. Those visuals attract backlinks, social shares, and organic traffic that feed the lead funnel.

Q4. How do I know if my infographic campaign is successful?
Look at metrics that match your goal. For awareness-focused campaigns, track impressions, shares, and backlinks. For behavior change, measure clicks to resources, sign-ups, or completion of recommended steps. The strongest examples of successful infographic campaign examples usually show both: high reach and a clear action taken.

Q5. Where can I find reliable data to power my own infographic examples?
Start with authoritative sources like CDC.gov, NIH.gov, Mayo Clinic, and major universities (.edu domains). Building your visuals on top of credible data is what separates throwaway graphics from best examples that people actually trust and share.