Tourism brochures are like the colorful postcards of the travel world. They capture the essence of a destination, showcase stunning visuals, and entice potential visitors to explore new horizons. A well-designed brochure layout acts as a bridge between wanderlust and reality, providing essential information while making the viewer’s heart flutter with excitement. Here are three diverse examples of tourism brochure layouts that will spark your creativity and help you design a compelling travel guide!
Imagine a travel brochure for a coastal destination that offers surf lessons, beach bonfires, and sunset cruises. This layout features a tri-fold design with vibrant imagery of surfers catching waves, families enjoying the sun, and breathtaking sunsets. The front cover captures attention with a bold headline, “Coastal Adventure Awaits!”, overlaying a stunning photo of a surfer in action. The inside panels are divided into sections detailing various activities, each with its own captivating image and a short description. A map on the last panel guides travelers to the best spots, from hidden beaches to local restaurants.
The playful use of typography adds visual interest, with each section using a different font that reflects the vibe of the activity—think whimsical for beach games and sleek for water sports. The color palette combines soft blues and sandy yellows, evoking a sense of calm and adventure.
This example showcases a vibrant city known for its rich heritage and culinary delights. The brochure features a gate-fold layout, opening up to reveal a stunning panoramic view of the city’s skyline. The front cover is adorned with artistic illustrations of local landmarks, accompanied by the tagline, “Discover the Heart of Culture and Cuisine.”
Inside, each panel presents a different aspect of the city—art galleries, historical sites, and popular eateries. Each section is richly illustrated with eye-catching visuals, including mouthwatering food photography and colorful art pieces. Fun fact boxes add a touch of whimsy, while a timeline of upcoming cultural events keeps travelers informed.
To enhance engagement, the brochure also includes testimonials from previous visitors, creating a sense of community and authenticity.
Picture a tranquil retreat nestled in the mountains. This brochure adopts a minimalistic design with a bi-fold layout, allowing the natural beauty of the surroundings to take center stage. The front cover features a serene landscape photo with the text, “Nature’s Serenity Awaits You” in elegant, understated typography.
Inside, the layout emphasizes whitespace and clean lines, guiding the reader’s eye through each section. One panel highlights wellness activities like yoga and meditation, paired with calming imagery of nature. Another panel showcases cozy accommodations and gourmet meals, with inviting visuals that make the reader want to unwind in this peaceful escape.
The back panel includes a call to action with contact information, a website link, and social media handles, encouraging potential visitors to connect.